(USA) Director, Marketing Planning And Strategy- Content Marketing

📌 Core Information

🔹 Job Title: Director, Marketing Planning And Strategy- Content Marketing

🔹 Company: Walmart

🔹 Location: Hoboken, NJ

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in content marketing
• Cross-functional collaboration with various teams
• Development and execution of content marketing strategies
• Driving measurable business outcomes through content
• Cultural fit with Walmart's values and work environment

ASSUMPTION: This role requires a seasoned content marketing leader with a strong background in the media industry and event management. The ideal candidate will possess excellent communication skills, executive presence, and a deep understanding of strategic content management.

📋 Key Responsibilities

✅ Develop Walmart Connect’s core narrative and thought leadership narratives aligned with the brand’s value proposition and messaging pillars

✅ Create and implement a content marketing strategy to bring core narratives to life across all key touchpoints, including speeches, articles, videos, data interactives, white papers, and category insights

✅ Collaborate with the Group Director of Enterprise Marketing to develop both short- and long-term visions for content marketing initiatives

✅ Foster strong partnerships with adjacent organizations (research, category insights, communications) to support the development of all external-facing and sales content

✅ Work collaboratively with other enterprise marketing teams and cross-functional partners from sales and partnerships teams to ideate and build high-performing content pieces, activating the content and messaging strategy 360 across all touchpoints

✅ Own the creation of key pieces of content to bring the strategy to life, ensuring alignment with overall brand messaging and goals

✅ Revise the content marketing strategy with an eye towards optimizing the number and types of content published, driving incremental impact with every piece

✅ Guide and empower the team to build high-performing content pieces that deliver solid business impact while creating breakthroughs in the industry

✅ Build a learning and innovation agenda, staying the course on tried and true methods while continually seeking to optimize and innovate

✅ Manage a team of 5+ (with potential for growth), leading a healthy and positive team culture and implementing plans to coach, motivate, and develop individuals on the team—with clarity on personal goals and growth plans

✅ Cultivate key relationships for crucial collaboration, aligning multiple internal working team members, Walmart Connect leadership, and cross-functional stakeholders to deliver on the content marketing and messaging strategy

ASSUMPTION: The role requires a strong leader with experience in managing content marketing teams and driving cross-functional partnerships. The ideal candidate will have a proven track record of driving measurable results and enhancing brand value through content marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Communications, or related field

Experience: 10-15 years of experience in content marketing, with a strong background in the media industry and event management (strategic and tactical)

Required Skills:

• Proven experience in leading and managing content marketing teams

• Excellent written and verbal communication skills
• Strategic thinking and ability to develop and execute content marketing strategies that drive measurable results
• Content expertise and ability to master several different content formats from written to video to visual
• Excellent executional oversight to think ahead and anticipate all moving parts to deliver excellence in the content marketing drumbeat
• More than a storyteller—a writer at heart who can craft compelling headlines and narratives when necessary
• Orchestration skills to cohesively partner with teammates, leaders, and internal partners in research, sales, communications, marketing, and other relevant teams

Preferred Qualifications:

• Leading cross-functional projects
• Marketing experience
• Supervisory experience or experience leading cross-functional projects
• Masters: Business Administration

ASSUMPTION: The ideal candidate will possess a strong background in the media industry, excellent communication skills, executive presence, and a deep understanding of strategic content management. They should also have experience leading teams, driving collaboration across departments, and executing data-driven content marketing strategies that yield measurable outcomes.

💰 Compensation & Benefits

Salary Range: $132,000.00 - $264,000.00 per year

Benefits:

• Medical Coverage
• Vision Coverage
• Dental Coverage
• 401(k)
• Stock Purchase
• Company-Paid Life Insurance
• Paid Time Off
• Parental Leave
• Family Care Leave
• Bereavement Leave
• Jury Duty Leave
• Voting Leave
• Short-Term Disability
• Long-Term Disability
• Company Discounts
• Military Leave Pay
• Adoption Expense Reimbursement
• Surrogacy Expense Reimbursement
• Education Benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and Walmart's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1962

Company Description:

• Walmart is the world’s biggest retailer, transforming a single mom-and-pop shop into a global retail giant
• Committed to helping customers save money so they can live better
• Reinventing the shopping experience and improving millions of lives around the world
• Named a Great Place to Work® Certified, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023

Company Specialties:

• Technology
• Transportation
• Logistics
• Merchandising
• Marketing
• Operations
• Health & Wellness
• eCommerce
• and Management

Company Website: corporate.walmart.com

ASSUMPTION: Walmart offers a wide range of benefits and perks to its employees, including competitive compensation, comprehensive health coverage, retirement plans, and various work-life balance initiatives. The company is also committed to diversity, equity, and inclusion, providing equal opportunities for all employees.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: Reports directly to the Group Director of Enterprise Marketing

Work Arrangement: On-site, full-time position with potential for growth

Growth Opportunities:

• Potential to grow the team and expand the content marketing function
• Opportunities to work on high-impact projects and drive significant business outcomes
• Possibility to advance within the marketing organization or explore other leadership roles within Walmart

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build and lead a high-performing content marketing team and drive measurable business impact.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 221 River St, Hoboken, NJ 07030, United States of America

Geographic Context:

• Hoboken is a vibrant, urban city located in New Jersey, just across the Hudson River from New York City
• Offers a mix of urban and suburban living with easy access to public transportation and cultural attractions
• Known for its diverse population, rich history, and thriving arts scene

Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The Hoboken office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth. The location offers a unique blend of urban and suburban living, with easy access to cultural attractions and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and situational interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Leadership and team management capabilities
• Cultural fit and alignment with Walmart's values
• Content marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your strategic thinking and problem-solving skills in your application materials
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and content marketing abilities
• Research Walmart's company culture and values to demonstrate your cultural fit
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Content Marketing, Strategic Leadership, Cross-Functional Collaboration, Content Creation, Content Optimization, Team Leadership, Communication, Strategic Thinking, Storytelling, Executional Oversight, Partnership Development, Innovation, Media Industry Knowledge, Event Management, Data-Driven Strategy

ASSUMPTION: Walmart's application process is designed to assess candidates' skills, experiences, and cultural fit. The company values diversity, equity, and inclusion, and strives to create an inclusive and supportive work environment for all employees.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The ideal candidate will possess experience with relevant content marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer first
• Strive for excellence
• Act with integrity
• Spark innovation
• Include everyone
• Reach higher

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable
• Passionate about Walmart's mission and values

Self-Assessment Questions:

• How do your personal values align with Walmart's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach collaboration and teamwork, especially when working with diverse teams or remote colleagues?
• Can you provide an example of a time when you used data to drive a strategic decision or improve a process?
• How do you ensure that your content marketing efforts resonate with your target audience and drive measurable business outcomes?

ASSUMPTION: Walmart values candidates who demonstrate a strong cultural fit, with a passion for the company's mission and a commitment to its core values. The ideal candidate will possess excellent communication skills, strong leadership abilities, and a proven track record of driving measurable results through content marketing strategies.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, ensuring everyone contributes effectively to the content marketing strategy
• Balancing the need for innovative content with the requirement to maintain brand consistency and messaging alignment
• Keeping up with the latest trends and best practices in content marketing, while also managing day-to-day operations and team dynamics
• Navigating a large, complex organization with multiple stakeholders and competing priorities
• Adapting to changes in the marketing landscape, such as shifts in consumer behavior, emerging technologies, or evolving business objectives

ASSUMPTION: The ideal candidate will possess strong leadership skills, excellent communication abilities, and the capacity to adapt and thrive in a dynamic, fast-paced work environment. They will also be able to balance strategic thinking with tactical execution and maintain a focus on driving measurable business outcomes.

📈 Similar Roles Comparison

• This role differs from other content marketing positions in its focus on strategic leadership, cross-functional collaboration, and driving measurable business impact through content
• Content marketing roles in other industries may have different target audiences, marketing channels, or regulatory environments, requiring tailored strategies and approaches
• Career paths for content marketing professionals can vary, with opportunities to specialize in specific content formats, industries, or functional areas within marketing

ASSUMPTION: The ideal candidate will possess a strong understanding of content marketing best practices and industry trends, as well as the ability to tailor their strategies to the unique requirements of this role and Walmart's business objectives.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch, including messaging frameworks, content creation, and distribution plans
• Creating a thought leadership series to establish Walmart Connect as a trusted authority in the advertising industry, driving brand awareness and lead generation
• Managing a team to produce a high-impact event, such as a webinar or industry conference, showcasing Walmart's expertise and driving attendee engagement

ASSUMPTION: The ideal candidate will possess experience managing content marketing projects of varying scopes and complexities, with a proven track record of driving measurable results and enhancing brand value.

❓ Key Questions to Ask During Interview

• Can you describe the content marketing strategy for a recent successful campaign? What challenges did you face, and how did you overcome them?
• How do you approach collaboration with cross-functional teams, and can you provide an example of a successful cross-functional project you've led?
• How do you stay up-to-date with industry trends and best practices in content marketing, and how do you incorporate this knowledge into your strategies?
• Can you walk me through your process for creating and optimizing content, ensuring it resonates with your target audience and drives measurable business outcomes?
• How do you balance the need for innovative content with the requirement to maintain brand consistency and messaging alignment?

ASSUMPTION: The ideal candidate will be prepared to discuss their content marketing experience in depth, providing specific examples of their strategies, successes, and challenges. They will also be able to articulate their approach to collaboration, innovation, and optimization in the context of Walmart's business objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://walmart.wd5.myworkdayjobs.com/Non-WorkdayInternal/job/Hoboken-NJ/XMLNAME--USA--Director--Marketing-Planning-And-Strategy--Content-Marketing_R-2174384
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and content marketing abilities
• Research Walmart's company culture and values to demonstrate your cultural fit
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.