📌 Core Information
🔹 Job Title: User Acquisition Creative Strategist
🔹 Company: Papaya
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Gaming & Gambling
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic marketing plans for games
- Analyzing data to optimize creatives for user acquisition and retargeting
- Driving creative testing and monitoring performance
- Collaborating with cross-functional teams to maximize performance
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Build strategic marketing plans for our games
✅ Analyze data from multiple sources to understand performance metrics and optimize creatives
✅ Drive creative testing to gain insights and identify opportunities
✅ Monitor ongoing creative performance and optimize as needed
✅ Work closely with the Creative Strategy Lead to execute the creative strategy
✅ Collaborate with UA and ASO teams to align creative strategy with their tactics
✅ Write compelling briefs, themes, and concepts for video ads and other creative assets
ASSUMPTION: This role involves a high degree of independence and project management, requiring the ability to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 4+ years in creative strategy or performance marketing roles
Required Skills:
- Proficient in Excel (Pivot Tables, VLOOKUP/XLOOKUP, data visualization)
- Strong analytical skills
- Experience with BI tools (Looker, Tableau, Google Data Studio)
- Proven experience in market research and competitor analysis
- Native-level English proficiency (both written and verbal)
Preferred Skills:
- Experience in the gaming industry
- Fluency in additional languages
ASSUMPTION: Proficiency in Excel and experience with BI tools are essential for success in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪250,000 - ₪350,000 per year in Israel, depending on experience and qualifications.
Benefits:
- Health insurance
- Retirement savings plan
- Gym membership reimbursement
- Flexible work hours
Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Papaya is a gaming company specializing in skill-based tournaments and mobile games.
Company Size: Papaya has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Papaya was founded in 2016 and has since grown to become one of the top hi-tech companies in Israel to work for, as ranked by Dun's 100.
Company Description:
- Papaya is committed to shaping the future of gaming by focusing on skill, strategy, and perseverance
- The company believes in an innovative and forward-thinking approach to game development
- Papaya's games are designed to reward players for their skills and strategic thinking
Company Specialties:
- Skill-based gaming
- Mobile game development
- User acquisition and retention strategies
Company Website: papaya.com
ASSUMPTION: Papaya's focus on skill-based gaming and innovative approach to game development sets it apart in the industry.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of experience and growth potential.
Reporting Structure: The User Acquisition Creative Strategist will report directly to the Creative Strategy Lead and collaborate with various cross-functional teams.
Work Arrangement: This is an on-site position, requiring candidates to work from Papaya's office in Tel Aviv-Yafo.
Growth Opportunities:
- Advancement to a senior role within the creative strategy team
- Expanding responsibilities to include additional games or platforms
- Potential to move into a management or leadership role
ASSUMPTION: This role offers opportunities for growth and development within the creative strategy team and the broader organization.
🌍 Location & Work Environment
Office Type: Papaya's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 35 HaMasger St., Tel Aviv-Yafo, 6721407, IL
Geographic Context:
- Tel Aviv-Yafo is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
- Tel Aviv-Yafo is known for its Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Standard office hours with the possibility of flexible work arrangements
ASSUMPTION: Working in Tel Aviv-Yafo offers a dynamic and engaging work environment, with access to a wide range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Creative Strategy Lead to discuss the role and assess skills and experience
- Final interview with the hiring manager or a panel of stakeholders to discuss career goals and fit within the team
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Creativity and ability to develop compelling marketing plans
- Collaboration and communication skills
- Industry knowledge and understanding of gaming trends
Application Tips:
- Highlight relevant experience and achievements in creative strategy or performance marketing roles
- Include examples of data-driven insights and their impact on creative strategy
- Tailor your resume and cover letter to emphasize your fit with Papaya's mission and values
ATS Keywords: User Acquisition, Creative Strategy, Performance Marketing, Data Analysis, Creative Testing, Market Research, Competitor Analysis, Creative Brief Writing, Industry Trends, Excel, BI Tools, Analytical Skills, Performance Metrics, Collaboration, Project Management, Video Ads, Static Ads, Playable Ads
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and to demonstrate their fit with Papaya's mission and values.
🛠️ Tools & Technologies
- Excel
- BI Tools (Looker, Tableau, Google Data Studio)
- Project management tools (Asana, Trello, Jira)
- Creative design tools (Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Proficiency in Excel and experience with BI tools are essential for success in this role, while familiarity with project management and creative design tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Fun
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach creative strategy using data-driven insights?
- Can you provide an example of a successful creative testing campaign you've managed?
- How do you balance creativity with analytical thinking in your work?
ASSUMPTION: Applicants should assess their fit with Papaya's values and work style, and be prepared to discuss their approach to data-driven creative strategy and testing in their interviews.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to new tools and technologies as the company grows and evolves
- Balancing the need for creativity with the requirement for data-driven decision making
ASSUMPTION: Applicants should be prepared to discuss how they handle multiple projects, adapt to change, and balance creativity with data-driven decision making in their interviews.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and performance metrics
- While the role is similar to other creative strategy positions, the gaming industry's unique dynamics and fast-paced nature set it apart
- Career progression in this role could lead to senior creative strategy positions, management roles, or even transition into other areas of the business, such as product management or game design
ASSUMPTION: Applicants should research the gaming industry and Papaya's unique approach to gaming to better understand the specific requirements and opportunities of this role.
📝 Sample Projects
- Developing a comprehensive creative strategy for a new game launch, including video ads, static ads, and playable ads
- Analyzing competitor advertising strategies and identifying opportunities for differentiation
- Conducting A/B tests on creative assets to optimize performance and maximize user acquisition
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their interviews.
❓ Key Questions to Ask During Interview
- How does Papaya differentiate its games and marketing strategies from competitors?
- Can you describe the team structure and how this role fits within it?
- What are the most significant challenges facing the creative strategy team currently, and how can this role help address them?
- How does Papaya support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, and to demonstrate your fit with Papaya's mission and values
- Prepare examples of data-driven insights and their impact on creative strategy for your interview
- Research the gaming industry and Papaya's unique approach to gaming to better understand the specific requirements and opportunities of this role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
