📌 Core Information
🔹 Job Title: User Acquisition/Performance Analyst
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid advertising campaigns on various platforms to drive user acquisition and optimize performance
- Analyzing campaign results and KPIs to identify trends and opportunities
- Collaborating with cross-functional teams to develop and implement data-driven marketing strategies
- Staying updated with the latest advertising platform features and integrating them into the team's strategy
- Contributing to business objectives by spearheading relevant initiatives based on data analysis
ASSUMPTION: This role requires a strong analytical mindset and a passion for marketing. The ideal candidate will be comfortable working with data and have a goal-oriented approach to their work.
📋 Key Responsibilities
✅ Manage paid advertising campaigns on Google Ads, YouTube, Facebook, and other platforms, translating the outcomes into easy-to-understand results
✅ Analyze results and optimize performance according to various KPIs
✅ Cultivate fresh ideas and discover new opportunities based on big data analysis & trends
✅ Stay up-to-date with the latest Advertising Platform features and integrate applicable ones into the team’s strategy
✅ Draw on the data to spearhead relevant initiatives that support business objectives
ASSUMPTION: The role requires a proactive approach to campaign management and a keen eye for detail when analyzing data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Economics, or a related field
Experience: 2-5 years of experience in a similar role, with a proven track record of driving user acquisition and optimizing campaign performance
Required Skills:
- Analytical expert with a head for numbers and a passion for data-driven decision-making
- Goal-oriented approach and ability to work independently
- Strong interest in brand strategy, consumer behavior, and creative campaign development
- Expertise in Excel and other data analysis tools
- Familiarity with Google Ads, YouTube, Facebook, and other advertising platforms
Preferred Skills:
- Experience with SQL or other database languages
- Fluency in additional languages
ASSUMPTION: While a background in marketing is essential, the ideal candidate will also have a strong analytical skillset and a passion for data-driven marketing.
💰 Compensation & Benefits
Salary Range: The average salary for a User Acquisition/Performance Analyst in Tel Aviv is around ₪35,000 - ₪55,000 per month, based on industry standards and the candidate's experience level.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and sick leave
- Employee discounts on Wix products and services
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:00 AM - 4:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wix operates in the Software Development industry, specifically focusing on web creation and business solutions.
Company Size: Wix is a large company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Wix was founded in 2006 and has since grown to serve over 230 million users worldwide.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions
- The company operates in small teams that work closely together to create incredible things, fostering an innovative and collaborative work environment
- Wix's goal is to become the main engine of the Internet, creating a more open web for all
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- Free Blog
Company Website: http://www.Wix.com
ASSUMPTION: Wix's large size and global user base provide unique opportunities for professional growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in user acquisition and performance analysis, seeking to advance their careers in marketing.
Reporting Structure: The User Acquisition/Performance Analyst will report directly to the Marketing Guild, which plays a crucial role in Wix's marketing efforts.
Work Arrangement: This is an on-site position, with standard office hours from Sunday to Thursday.
Growth Opportunities:
- Potential to advance to a senior or management role within the Marketing Guild
- Opportunities to work on cross-functional projects and collaborate with other teams
- Professional development opportunities through Wix's training and mentorship programs
ASSUMPTION: The Marketing Guild's dynamic and dedicated nature provides ample opportunities for career growth and professional development.
🌍 Location & Work Environment
Office Type: Wix's headquarters in Tel Aviv is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time position with standard office hours (Sunday-Thursday, 8:00 AM - 4:00 PM)
ASSUMPTION: Wix's Tel Aviv headquarters provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign management and optimization experience
- Familiarity with advertising platforms and tools
- Communication and presentation skills
- Cultural fit and alignment with Wix's values
Application Tips:
- Highlight your relevant experience and achievements in user acquisition and performance analysis
- Tailor your resume and cover letter to emphasize your analytical skills and passion for data-driven marketing
- Prepare for technical assessments or case studies by brushing up on your data analysis skills and familiarizing yourself with Wix's products and services
- Research Wix's company culture and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: User Acquisition, Performance Analysis, Google Ads, YouTube, Facebook, KPI Optimization, Big Data Analysis, Marketing Strategy, Consumer Behavior, Creative Campaign Development, Excel, Business Development
ASSUMPTION: Wix's application process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision-making and campaign management.
🛠️ Tools & Technologies
- Google Ads
- YouTube
- Facebook Ads Manager
- Excel
- SQL (preferred)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a preference for candidates with additional data analysis skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Empowerment
- Integrity
Work Style:
- Data-driven and analytical
- Goal-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong passion for data-driven marketing and a proven track record of driving user acquisition?
- Are you comfortable working in a dynamic, collaborative environment and able to adapt to changing priorities?
- Do you possess strong analytical skills and a keen eye for detail when analyzing data?
ASSUMPTION: Wix's company culture values innovation, collaboration, and customer focus, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong time management and organizational skills
- Wix's fast-paced and dynamic environment may present challenges in terms of adaptability and flexibility
- The role may require occasional overtime or weekend work to meet campaign deadlines
- The competitive nature of the digital marketing landscape may present challenges in terms of campaign performance and optimization
ASSUMPTION: The ideal candidate will be able to thrive in Wix's fast-paced and dynamic environment, with strong time management and organizational skills to manage multiple campaigns simultaneously.
📈 Similar Roles Comparison
- Compared to other user acquisition roles, this position places a stronger emphasis on data analysis and campaign optimization
- Wix's large user base and global presence provide unique opportunities for exposure to diverse markets and user segments
- This role offers significant potential for career growth and professional development within Wix's Marketing Guild
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to diverse markets, with a strong focus on data-driven decision-making and campaign optimization.
📝 Sample Projects
- Developing and implementing a data-driven strategy to optimize user acquisition campaigns on Google Ads, YouTube, and Facebook
- Analyzing campaign performance and identifying trends to inform business decisions and strategy
- Collaborating with cross-functional teams to develop and execute creative campaign ideas that drive user acquisition and engagement
ASSUMPTION: These sample projects reflect the data-driven and collaborative nature of the role, with a focus on campaign optimization and business decision-making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other teams within the Marketing Guild and Wix more broadly?
- What opportunities are there for professional development and growth within the Marketing Guild?
- How does Wix approach data-driven decision-making and campaign optimization?
- What is the work-life balance like for this role, and how does Wix support employees' well-being?
ASSUMPTION: These interview questions are designed to assess the role's priorities, collaboration, professional development opportunities, data-driven decision-making, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in user acquisition and performance analysis
- Prepare for technical assessments or case studies by brushing up on your data analysis skills and familiarizing yourself with Wix's products and services
- Research Wix's company culture and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
