User Acquisition Specialist

📌 Core Information

🔹 Job Title: User Acquisition Specialist

🔹 Company: Going

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US hours preferred)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid search and paid social campaigns for web and app
• Data-driven decision making and hypothesis testing
• Collaborating with cross-functional teams to maximize campaign impact
• Building and maintaining reports to aid in channel optimization

ASSUMPTION: This role requires a strong background in paid advertising, with a focus on paid search and paid social channels. Familiarity with the travel industry is a plus but not required.

📋 Key Responsibilities

✅ Manage and optimize paid search and paid social campaigns across web and app

✅ Conduct data analysis to inform campaign optimizations and strategy

✅ Collaborate with cross-functional teams to maximize campaign impact and learnings

✅ Build and maintain reports to aid in channel optimization and performance tracking

✅ Manage campaign budgets and ensure efficient spending

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience managing paid search and paid social campaigns

Required Skills:

• Proven experience with paid search and paid social campaigns
• Strong analytical skills and data-driven mindset
• Familiarity with attribution models (SKAN, MMPs, web, or SRN)
• Excellent communication skills
• Proven ability to manage multiple projects with meticulous attention to detail
• Legal authorization to work in the United States

Preferred Skills:

• Familiarity with the travel industry
• Proficiency in creating and optimizing landing pages
• Experience with data visualization tools, tagging tools, and design tools

ASSUMPTION: Candidates with experience in a global B2C organization and a proven track record of driving profitable customer acquisition will be strongly considered.

💰 Compensation & Benefits

Salary Range: $62,000 + equity (USD)

Benefits:

• 100% remote work environment
• Annual team retreats
• Open vacation policy (15-day minimum)
• Comprehensive health, vision, dental, and life insurance
• 401(k) with a 5% match
• $750/quarter remote work, wellness, and wisdom stipend
• Up to 12 weeks of paid family leave
• Meetup stipend when you cross paths with a co-worker
• Continuing education & development reimbursement

Working Hours: Full-time, with optimal overlap with east coast time

ASSUMPTION: The salary range provided is based on industry standards for a User Acquisition Specialist role with 2-5 years of experience and is inclusive of equity compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Small to Medium)

Founded: 2017 (8 years ago)

Company Description:

• Going helps 2 million+ travelers save hundreds of dollars on every trip by finding cheap international and domestic flight deals daily
• Their innovative software and human flight experts send out rigorously-vetted, high-quality deals to members
• They have helped members save over $100 million in total airfare and have a strong track record of success

Company Specialties:

• Travel
• Cheap Flights
• Airfare
• Remote Work

Company Website: Going

ASSUMPTION: Going is a well-established company in the travel industry with a strong focus on providing value to its members through cheap flight deals.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and learning

Reporting Structure: Reports to the Director of Growth Marketing and collaborates with various teams, including lifecycle, PR, social, product, and data

Work Arrangement: 100% remote work environment with annual team retreats

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunities to learn from and collaborate with various teams
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a focus on learning, collaboration, and impact.

🌍 Location & Work Environment

Office Type: 100% remote work environment

Office Location(s): Remote (United States)

Geographic Context:

• Remote work allows for flexibility and work-life balance
• Optimal overlap with east coast time is preferred for collaboration and communication
• United States-based employees can take advantage of various benefits and stipends

Work Schedule: Full-time, with optimal overlap with east coast time

ASSUMPION: The remote work environment offers flexibility and work-life balance, with a focus on optimal collaboration and communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Take-home assignment or case study
• Final interview with the team

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Communication and collaboration skills
• Attention to detail and project management skills

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Demonstrate your understanding of the role and the company's mission
• Prepare for behavioral and situational interview questions focused on data-driven decision making and campaign management

ATS Keywords: User Acquisition, Paid Search, Paid Social, Data Analysis, Campaign Management, Budget Management, Creative Experimentation, Hypothesis Testing, Reporting, Customer Acquisition, Attention to Detail, Communication Skills, Landing Page Optimization, Data Visualization, Attribution Models, Project Management

ASSUMPION: The application process for this role is likely to be competitive, with a focus on data-driven decision making and campaign management skills.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Microsoft Excel or Google Sheets
• Data visualization tools (e.g., QuickSight)
• Tagging tools (e.g., Google Tag Manager)
• Design tools (e.g., Figma)
• MMPs (e.g., AppsFlyer)
• Data aggregation tools (e.g., Funnel.io)

ASSUMPION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric focus

Work Style:

• Remote work environment with flexible hours
• Focus on results and impact, rather than hours worked
• Strong emphasis on data-driven decision making and continuous learning
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to inform decisions?
• Are you comfortable working remotely and managing your time effectively?
• Do you enjoy collaborating with cross-functional teams and learning from others?

ASSUMPION: The ideal candidate for this role will be comfortable working remotely, data-driven, and collaborative, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and attention to detail
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with the team
• The travel industry can be competitive and dynamic, requiring adaptability and quick decision-making

ASSUMPION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other User Acquisition Specialist roles but may require more experience with data analysis and optimization
• Unlike other roles, this position is fully remote and offers a high degree of flexibility and work-life balance
• Career progression in this role may involve moving into a more senior marketing position or specializing in a specific channel or area of expertise

ASSUMPION: This role offers unique opportunities for growth and learning, with a focus on data-driven decision making and campaign optimization.

📝 Sample Projects

• Optimizing a paid search campaign to improve CAC and drive high LTV customer acquisition
• Designing and implementing a comprehensive testing process for exploring new channels, creative approaches, and landing page strategies
• Collaborating with the product team to maximize the learnings and impact of paid ad experiments

ASSUMPION: These sample projects illustrate the data-driven, collaborative, and experimental nature of the role, with a focus on continuous learning and improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company ensure work-life balance for its remote employees?

ASSUMPION: These questions can help applicants better understand the role, the team, and the company's priorities and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions focused on data-driven decision making and campaign management
• If invited to a final interview, be prepared to discuss your approach to a hypothetical campaign optimization scenario
• Follow up with the hiring manager within 24 hours after your final interview to express your enthusiasm and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.