Value Partner Marketing Manager

📌 Core Information

🔹 Job Title: Value Partner Marketing Manager

🔹 Company: Palo Alto Networks

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with strategic value partners (GSI, SI, MSSP, CSP, and T1 Focus Partners) to drive business growth
• Executing marketing strategies and campaigns in collaboration with regional Value Partner business leaders
• Aligning go-to-market strategies with Japan channel teams and regional Value Partner Marketing teams
• Managing administrative and logistical activities, vendor onboarding, and event management

ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Assist in alignment and collaboration with Japan Value Partner business leaders on go-to-market programs targeting business partners and major/enterprise customers

✅ Execute marketing strategies in collaboration with Strategic/Value Partners by aligning with regional Value partner business goals

✅ Work closely with Regional CBMs, JAPAC Partner Marketing, GTM teams on partner-ready and Value Partner Marketing campaigns and activities

✅ Track the record/pipeline influenced/sourced by Value Partners, developing, implementing, and overseeing processes for partner lead/opportunity capture, routing, tracking, and reporting

✅ Develop and manage all internal communications related to the program, schedule and organize meetings with internal and external stakeholders, and own all administrative and logistical activities

✅ Manage vendor onboarding, vendor management, support raising POs, clearing invoices, and other vendor-related activities

✅ Research costs for swag, venues, and supplier management, and manage on-site event delivery

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 8 years of marketing experience in an IT, high-tech, B2B environment, preferably with an understanding of security

Required Skills:

• Expert level understanding of marketing and driving demand generation
• Proven ability to execute consistently at a high level
• Familiarity with CRM systems, preferably SFDC, and other marketing tools such as Tableau, Asana, and Jira
• Data-driven and analytical approach
• Proficient in both Japanese and English speaking and writing skills
• Ability to multi-task and manage multiple projects

Preferred Skills:

• Interest or self-motivation on product marketing, joint solutions, and joint go-to-market with channel partners
• Experience/knowledge working with channel partners

ASSUMPTION: Candidates with experience in channel marketing, demand generation, and CRM systems will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in Japan, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.

Benefits:

• FLEXBenefits Wellbeing Spending Account
• Mental Health Resources
• Financial Health Resources
• Personalized Learning Opportunities

Working Hours: Full-time, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Palo Alto Networks operates in the Computer and Network Security industry, focusing on providing security solutions for cloud, network, and mobile devices.

Company Size: Palo Alto Networks has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Palo Alto Networks was founded in 2005 and has since grown into a global leader in cybersecurity.

Company Description:

• Palo Alto Networks' mission is to be the cybersecurity partner of choice, protecting the digital way of life.
• The company focuses on continuous innovation, leveraging artificial intelligence, analytics, automation, and orchestration to address the world's greatest security challenges.
• Palo Alto Networks empowers a growing ecosystem of partners and delivers an integrated platform to protect tens of thousands of organizations across clouds, networks, and mobile devices.

Company Specialties:

• Security Operating Platform
• Cloud Security
• SaaS Security
• Network Security
• Next-Generation Firewall
• Threat and Malware Prevention
• URL Filtering
• Threat Intelligence
• Enterprise Security Platform
• Endpoint Security
• Threat Research
• Unit 42
• NextWave Partners
• Amazon Web Services
• Microsoft Azure
• Google Cloud Platform
• VMware NSX
• Application Framework
• Behavioral Analytics
• Logging Service
• Network Security Management
• LIVE Community
• Cybersecurity Canon
• Fuel User Group
• and Cyber Threat Alliance

Company Website: http://www.paloaltonetworks.com

ASSUMPTION: Palo Alto Networks' focus on innovation and collaboration creates an environment where employees can grow and make a significant impact on the cybersecurity industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Value Partner Marketing Manager reports directly to the Japan Partner Marketing and Ecosystem organization and collaborates with various teams, including Regional CBMs, JAPAC Partner Marketing, and GTM teams.

Work Arrangement: This role operates on a hybrid basis, with employees working on-site for three days a week and remotely for the remaining two days.

Growth Opportunities:

• Expanding knowledge and skills in channel marketing, demand generation, and cybersecurity
• Advancing to senior-level marketing roles within the company
• Gaining experience working with strategic value partners and global teams

ASSUMPTION: This role offers numerous opportunities for professional growth and development within the company's marketing organization.

🌍 Location & Work Environment

Office Type: Palo Alto Networks' Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3000 Tannery Way, Santa Clara, California, USA; 3901 Dallas Pkwy, Plano, Texas, USA; De Entree 99, Amsterdam, North Holland, Netherlands; 1 Wallich St, Singapore; Yehuda HaLevi 23, Tel Aviv-Yafo, Tel Aviv, Israel

Geographic Context:

• Tokyo is a major global city with a vibrant tech industry and a high concentration of cybersecurity companies
• The city offers a rich cultural experience, with numerous historical sites, museums, and entertainment options
• Tokyo has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with flexible work arrangements available

ASSUMPTION: Working in Tokyo provides a unique blend of cultural experiences and professional opportunities for candidates interested in the cybersecurity industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with the marketing team
• Final interview with the director of marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and demand generation skills
• Communication and collaboration skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes
• Demonstrate your understanding of Palo Alto Networks' products and services during the interview

ATS Keywords: Marketing, Channel Partners, Demand Generation, CRM Systems, Data Analysis, B2B Marketing, Event Management, Collaboration, Communication, Project Management, Vendor Management, Strategic Planning, Problem Solving, Attention to Detail, Self-Motivation, Execution

ASSUMPTION: Palo Alto Networks' interview process focuses on assessing candidates' marketing expertise, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM Systems: Salesforce
• Marketing Tools: Tableau, Asana, Jira
• Project Management: Asana, Jira
• Communication: Email, Slack, Microsoft Teams

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates applying to this role.

👔 Cultural Fit Considerations

Company Values:

• Being the cybersecurity partner of choice
• Protecting the digital way of life
• Continuous innovation and collaboration

Work Style:

• Fast-paced and dynamic environment
• Strong focus on execution and results
• Collaborative and inclusive culture

Self-Assessment Questions:

• Do you have a strong passion for cybersecurity and protecting digital way of life?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on execution?
• Do you thrive in collaborative and inclusive work environments?

ASSUMPTION: Candidates who align with Palo Alto Networks' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working with strategic value partners and global teams across different time zones
• Keeping up with the fast-paced nature of the cybersecurity industry
• Balancing administrative and logistical tasks with strategic planning and execution

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on channel marketing and demand generation
• In the cybersecurity industry, Palo Alto Networks is known for its innovative approach and commitment to continuous learning
• Career progression in this role may involve moving into senior-level marketing positions or specializing in channel marketing

ASSUMPTION: Understanding the unique aspects of this role and the cybersecurity industry will help candidates tailor their application and interview preparation effectively.

📝 Sample Projects

• Developing and executing a co-marketing plan with a strategic value partner to drive business growth
• Managing a vendor onboarding process for an event, including researching costs, raising POs, and clearing invoices
• Creating and delivering a presentation on Palo Alto Networks' products and services to a major enterprise customer

ASSUMPTION: These sample projects highlight the mix of strategic planning, tactical execution, and project management required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've executed and how you overcame any obstacles?
• How does the company support the growth and development of its marketing team members?
• What is the company's approach to working with strategic value partners, and how does this role contribute to that strategy?
• How does the company foster a culture of innovation and collaboration within its marketing organization?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/PaloAltoNetworks2/744000066049645-value-partner-marketing-manager
• Tailor your resume to highlight relevant marketing experience and skills, with a focus on channel marketing, demand generation, and project management
• Prepare a cover letter that demonstrates your understanding of Palo Alto Networks' products, services, and company values
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.