📌 Core Information
🔹 Job Title: Vice President ALL Brand & Marketing, MEA APAC
🔹 Company: AccorCorpo
🔹 Location: Dubai, Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing and sponsorship strategy across MEA APAC to drive brand equity and commercial performance
- Executing data-driven campaigns and localized brand positioning
- Cross-functional leadership and collaboration with global and local teams
- Acting as an ambassador for Accor and ALL, promoting the brand and loyalty program
ASSUMPTION: This role requires a strategic mindset, data-driven approach, and strong leadership skills to succeed in a diverse, high-growth region.
📋 Key Responsibilities
✅ Lead and execute marketing and sponsorship strategy across MEA APAC, driving brand equity, commercial performance, and customer engagement for Accor brands
✅ Build innovative marketing vision, drive brand equity, optimize marketing performance, and spearhead strategic initiatives across a diverse and high-growth region
✅ Drive regional brand marketing and lead end-to-end campaign strategy and execution in collaboration with global and local teams, ensuring strong brand equity and consistent representation of Accor’s voice, identity, and premium standards across all initiatives
✅ Strong emphasis on ALL – Accor Live Limitless marketing activation, sponsorship performance, and regional brand and campaign strategy
✅ Responsible for championing creativity, data-driven marketing, and inspirational leadership
✅ Owns, maintains, and localizes the ALL and individual brand value propositions; grows brand awareness and brand love; and drives bookings in diverse markets through robust management and optimization of a regional marketing budget
✅ Ensures strategic leadership, cross-functional collaboration, and success of overall marketing and campaigns
✅ Responsible for supporting financial performance by considering the financial impact of all activities, establishing processes that align with key financial objectives, managing supplier briefs within budget parameters, and maintaining accurate records of departmental budgets and expenditures
✅ Act as an ambassador for Accor and ALL by representing the brand at key events, enhancing the company’s image and the reputation of the loyalty programme, and actively promoting ALL offers, benefits, services, and facilities to internal and external stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to diverse markets and cultures.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree in Marketing, Business, or related field)
Experience: Currently holding a senior management position in the same disciplines with at least 15 years of experience
Required Skills:
- Strategic & Data-Driven Leadership: Expert in developing regional marketing strategies aligned with global goals, leveraging data, consumer insights, and performance metrics to drive business growth and optimize plans
- Brand, Campaign & Sponsorship Expertise: Strong track record in leading full-funnel integrated campaigns, brand activations, and sponsorship initiatives, particularly across agency optimization
- Cross-Functional & Cultural Agility: Adept at collaborating across diverse functions and culturally varied regions, localizing strategies for Middle East, Africa, and Asia Pacific markets
- Team & Stakeholder Leadership: Inspires high-performing, multicultural teams while effectively communicating with senior stakeholders and mentoring future marketing leaders
- Operational Excellence: Skilled in budget management, agency/vendor coordination, and timely, high-quality campaign execution that aligns with strategic priorities
Preferred Skills: Not specified
ASSUMPTION: Candidates should have a proven track record in leading marketing teams and driving brand success in diverse, multicultural environments.
💰 Compensation & Benefits
Salary Range: Not specified (industry standard for a Vice President role in the Hospitality sector in Dubai is AED 400,000 - 600,000 per annum)
Benefits:
- Competitive benefits package
- Opportunities for growth and development within the Accor group
- Working in a dynamic, multicultural environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: Not specified (Accor was founded in 1967)
Company Description:
- Accor is a global hospitality company with over 5,500 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries
- Accor offers a wide range of brands, from luxury to economy, including Fairmont, Sofitel, Novotel, and ibis
- Accor is committed to Diversity & Inclusion and offers opportunities for growth and development within the company
Company Specialties:
- Hotel
- Resorts
- Luxury
- Spa
- Accommodation
- Food and Beverage
- F&B
- and Restaurant
Company Website: https://www.fairmont.com
ASSUMPTION: AccorCorpo is a division of Accor focused on corporate marketing and branding.
📊 Role Analysis
Career Level: Executive (Vice President)
Reporting Structure: This role reports directly to the Chief Marketing Officer of Accor
Work Arrangement: On-site, with potential for occasional travel within the MEA APAC region
Growth Opportunities:
- Potential to expand the role's scope and influence within Accor as the company continues to grow and evolve
- Opportunities for career progression within the Accor group, such as moving into a regional or global marketing role
- Chance to work with and learn from experienced marketing professionals within the Accor team
ASSUMPTION: This role offers significant growth potential for the right candidate, both within the MEA APAC region and globally.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Dubai Media City, GBS Building, Dubai, Dubai 500569, AE
Geographic Context:
- Dubai is a multicultural city with a thriving hospitality industry, offering a wide range of cultural, entertainment, and dining options
- Dubai has a hot desert climate, with temperatures ranging from mild in winter to extremely hot in summer
- Dubai is a major hub for business and tourism in the Middle East and Africa
Work Schedule: Standard office hours, with potential for flexibility to accommodate project deadlines and team meetings across different time zones
ASSUMPTION: The work environment is dynamic and multicultural, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Chief Marketing Officer or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cultural awareness and adaptability
- Leadership and team management skills
- Communication and presentation skills
- Marketing expertise and campaign management experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your marketing achievements and how they align with the required qualifications
- Demonstrate your understanding of the Middle East, Africa, and Asia Pacific markets and how you can drive brand success in these regions
- Showcase your ability to lead and collaborate with diverse teams and stakeholders
ATS Keywords: Marketing strategy, brand equity, data-driven campaigns, regional marketing, cross-functional leadership, campaign execution, sponsorship initiatives, ALL – Accor Live Limitless, Accor brands, commercial performance, customer engagement
ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's current hiring needs.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Adobe Marketing Cloud, Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Innovation
- Spirit of conquest
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and culturally aware
- Results-focused and proactive
Self-Assessment Questions:
- How do you align with Accor's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a multicultural environment, and how have you adapted your approach to different cultures in the past?
- How do you balance strategic thinking with hands-on campaign execution, and how have you demonstrated this in your previous roles?
ASSUMPTION: Accor values diversity and inclusion, and candidates who can demonstrate their ability to work effectively in a multicultural environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing a diverse and high-growth region with varying market conditions and cultural nuances
- Balancing global brand consistency with localized marketing strategies
- Collaborating effectively with cross-functional teams and stakeholders across different time zones
- Adapting to the dynamic and fast-paced nature of the hospitality industry
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the regional markets and cultures.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand equity and commercial performance for Accor brands across the MEA APAC region
- Similar roles may include Regional Marketing Director, Vice President of Brand Marketing, or Head of Marketing for a specific brand or region within the hospitality industry
- Career progression from this role could include moving into a global marketing role or taking on additional responsibilities within Accor
ASSUMPTION: This role offers a unique opportunity to drive brand success in a diverse and high-growth region, with potential for significant career growth within Accor.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and bookings for a specific Accor brand
- Collaborating with global and local teams to launch a new Accor brand or product in the MEA APAC region
- Conducting market research and analysis to identify trends and opportunities in the regional hospitality market
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may be involved in, but the specific projects will vary depending on the company's current priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Accor, and how will my work contribute to the company's goals?
- What are the key priorities for this role in the first 90 days, and how can I ensure a smooth transition into the position?
- How does Accor support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the MEA APAC region, and how can this role help to address them?
- How does Accor measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/AccorCorpo/744000062142946-vice-president-all-brand-marketing-mea-apac
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing achievements and how they align with the required qualifications
- Research Accor and the MEA APAC region to demonstrate your understanding of the company and the market
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
