📌 Core Information
🔹 Job Title: Vice President, Brand Marketing
🔹 Company: Excel Sports Management
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Spectator Sports
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand marketing strategy and sponsorship activation for key clients
- Managing client relationships and ensuring successful implementation of marketing initiatives
- Overseeing the entire sponsorship lifecycle, including strategy, negotiation, activation, and results reporting
- Collaborating with senior-level clients and agencies/properties leadership
- Developing creative platforms and new consumer engagement activations
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to effectively manage client relationships and lead brand marketing efforts.
📋 Key Responsibilities
✅ Lead Excel Brand Marketing client’s portfolio strategy, sponsorship activation, marketing initiatives, and results reporting
✅ Build and maintain outstanding senior-level client relationships
✅ Interact frequently with senior-level clients and all appropriate agencies/properties leadership
✅ Leverage Analytics function in sponsorship investment strategy
✅ Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
✅ Lead the direction and development of creative platforms and new consumer engagement activations
✅ Oversee client-vendor relationships and activation deliverables on behalf of clients
✅ Direct creation of activation briefs, recaps, event itineraries, and staff plans
✅ Guide client status calls and supervise agendas or status documents
✅ Lead the team to develop integrated marketing and activation recommendations
✅ Direct the creation and implementation of materials supporting individual sponsorship initiatives
✅ Ensure the acquisition of relevant results to be used in generating sponsorship recap reports
✅ Oversee building, sustaining, managing, and reconciling budgets
✅ Establish and secure internal resources and vendors to ensure high-standard work product
✅ Proactively develop and maintain outstanding knowledge of sports marketing landscape
✅ Manage teammates, up, down, and across the group to ensure flawless client-service and a second-to-none agency experience
✅ Attend and participate in client and company events, including nights and weekends
✅ Travel to client events as necessary
✅ All other duties as assigned
ASSUMPTION: This role requires a strong work ethic, ability to multitask, and adaptability in fast-paced environments.
🎯 Required Qualifications
Education: Bachelor’s degree required, MBA preferred
Experience: 12+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property, or agency
Required Skills:
- Proven sports marketing and agency experience managing and growing day-to-day relationships with clients, agencies, and leading a team
- Ability to self-start and work within a small team and dynamic organization
- Exceptional communication (written and oral) skills
- Strong sense of ownership and ability to maintain composure under pressure
- Ability to think strategically, creatively, and problem-solve independently (and in groups)
- Excellent time management and ability to multitask effectively in fast-paced environments
- Proficient in PowerPoint, Excel, and Word
- Goal-oriented, results-driven, and able to maintain composure under pressure
- Ability to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
- Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies
- Driven to increase industry knowledge and work to stay ahead of the curve
- Uncompromised ethics, integrity, and discretion with company and client information
- Engages in internal activities and embraces internal culture
- Ability to travel frequently and work nights, weekends, and holidays
Preferred Skills:
- Experience in the sports industry or related fields
- Fluency in additional languages
ASSUMPTION: Given the nature of the role, candidates should have a strong background in brand marketing, sponsorship activation, and client relationship management within the sports industry.
💰 Compensation & Benefits
Salary Range: $200,000 - $225,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with the possibility of working nights, weekends, and holidays as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on relevant experience, time in role, business sector, and geographic location, among other criteria.
📌 Applicant Insights
🔍 Company Context
Industry: Excel Sports Management operates in the spectator sports industry, representing top-tier talent, blue-chip brands, and marquee properties. The sports industry is highly competitive and dynamic, with a strong focus on brand marketing, sponsorships, and client relationships.
Company Size: Excel Sports Management has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: Excel Sports Management was founded in 2002 and is headquartered in New York City with additional offices in Los Angeles, Miami, Dallas, Chicago, and London.
Company Description:
- Excel Sports Management is an industry-leading management and marketing agency
- Represents top-tier talent, blue-chip brands, and marquee properties
- Offers a range of services, including client service, marketing, consulting, and talent representation
Company Specialties:
- Basketball
- Golf
- Baseball
- Talent Marketing
- Consulting
- Corporate Partnerships
- Football
- Entertainment
- Hospitality
- Speakers
- Marketing
- Client Service
Company Website: http://www.excelsm.com
ASSUMPTION: Excel Sports Management's focus on client relationships, brand marketing, and sponsorships makes it an attractive employer for candidates seeking to grow their careers in the sports industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a high level of experience and expertise in brand marketing and sponsorship activation.
Reporting Structure: The Vice President, Brand Marketing will report directly to the senior leadership team at Excel Sports Management and will oversee a team of marketing professionals.
Work Arrangement: This is an on-site position, with the possibility of working remotely for specific events or projects. The role may require travel to client events as necessary.
Growth Opportunities:
- Potential to advance to a senior leadership or executive role within the company
- Opportunities to work on high-profile clients and projects
- Chance to develop and mentor junior team members
ASSUMPTION: Given the company's focus on growth and client success, there are ample opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Excel Sports Management's New York office is a professional, collaborative environment with a strong focus on teamwork and client success.
Office Location(s): New York, United States
Geographic Context:
- New York City is a major hub for the sports industry, with numerous professional and collegiate teams, as well as major sporting events and conferences
- The city offers a diverse range of cultural, entertainment, and dining options
- New York has a competitive job market, with many opportunities for career growth and networking
Work Schedule: Full-time, typically 40 hours per week, with the possibility of working nights, weekends, and holidays as needed
ASSUMPTION: The dynamic and fast-paced nature of the sports industry, combined with the company's focus on client success, may require flexible working hours and the ability to work under pressure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand marketing and sponsorship activation experience
- Client relationship management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Leadership and team management capabilities
Application Tips:
- Highlight relevant brand marketing and sponsorship activation experience in your resume and cover letter
- Demonstrate your understanding of the sports industry and Excel Sports Management's client base
- Prepare examples of successful brand marketing campaigns or sponsorship activations you've led or contributed to
- Showcase your ability to think strategically and creatively in your interview responses
- Research Excel Sports Management's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Brand Marketing, Sponsorship Activation, Client Relationships, Strategic Thinking, Creative Ideation, Team Leadership, Event Management, Analytics, Budget Management, Communication, Problem Solving, Time Management, Multi-channel Experience, Proactive, Results-driven, Ethics
ASSUMPTION: Given the competitive nature of the sports industry and the senior leadership role, applicants should expect a thorough and comprehensive interview process that assesses their skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Presentation software (e.g., Prezi, Keynote)
ASSUMPTION: The tools and technologies required for this role are standard for the brand marketing and sponsorship activation industries. Applicants should be comfortable using these tools and technologies to effectively manage client relationships and lead brand marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and focused on client success
- Adaptable and responsive to industry trends and client needs
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you able to maintain composure under pressure and manage multiple priorities effectively?
- Do you have a proven track record of successful brand marketing campaigns or sponsorship activations?
- Are you comfortable working with senior-level clients and managing client relationships?
- Do you have strong communication and presentation skills?
- Are you able to think strategically and creatively, and problem-solve independently and in groups?
- Do you have a strong work ethic and a commitment to excellence?
ASSUMPTION: Excel Sports Management values candidates who are adaptable, results-driven, and committed to client success. Applicants should be prepared to demonstrate their cultural fit and alignment with the company's values and work style in the interview process.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the sports industry may require long hours and the ability to work under pressure
- The role may require travel to client events as necessary, which could disrupt personal schedules and family time
- The competitive nature of the sports industry may present challenges in securing and maintaining client relationships
- The role may require managing a team, which could present challenges in delegation, communication, and leadership
- The role may require working with senior-level clients, which could present challenges in communication, negotiation, and relationship management
ASSUMPTION: Given the nature of the role and the sports industry, applicants should be prepared to face challenges and adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other senior leadership positions in brand marketing and sponsorship activation within the sports industry
- However, this role may offer more opportunities for growth and advancement within a mid-sized company
- This role may require more travel and a greater focus on client relationships than similar roles in other industries
- This role may offer a more competitive salary range and benefits package than similar roles in smaller companies or startups
ASSUMPTION: Applicants should research similar roles in the sports industry and consider the unique opportunities and challenges presented by this role at Excel Sports Management.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for a major sports league
- Negotiating and activating a sponsorship deal with a Fortune 500 company for a high-profile sporting event
- Managing a team to create and implement a multi-channel marketing campaign for a major sports brand
ASSUMPTION: Applicants should be prepared to discuss their experience with brand marketing campaigns, sponsorship activations, and client relationship management in their interviews.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's clients in the current sports marketing landscape?
- How does the company support the professional development and growth of its employees?
- What are the company's plans for expansion or growth in the coming years?
- How does the company measure the success of its brand marketing and sponsorship activation efforts?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during their interviews to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant brand marketing and sponsorship activation experience
- Prepare examples of successful brand marketing campaigns or sponsorship activations you've led or contributed to
- Research Excel Sports Management's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
