🔹 Job Title: Vice President, Brand - Raffles Hotels & Resorts
🔹 Company: AccorCorpo
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of luxury consumer behavior and market trends.
✅ Define and execute the global brand strategy, ensuring alignment with the Raffles brand DNA and long-term vision
✅ Lead the evolution of the brand narrative, visual identity, and messaging across all platforms
✅ Ensure brand consistency across all properties, marketing materials, and guest experiences
✅ Monitor luxury hospitality trends and competitive landscape to drive brand differentiation and innovation
✅ Oversee the development and implementation of brand standards to ensure exceptional guest experiences across all properties
✅ Partner with operations and design teams to bring the Raffles brand to life through service touchpoints, architecture, interior design, and cultural storytelling
✅ Drive initiatives that enhance personalization, emotional engagement, and brand loyalty
✅ Oversee the creative direction of brand campaigns, digital content, and storytelling efforts
✅ Collaborate with internal and external creative agencies to develop world-class marketing assets
✅ Ensure all content aligns with Raffles luxury positioning and engages high-net-worth audiences
✅ Identify and develop strategic partnerships with luxury brands, cultural institutions, and influencers to elevate brand awareness and affinity
✅ Foster relationships with key media, designers, and tastemakers to enhance Raffles brand presence in luxury, lifestyle, and hospitality sectors
✅ Work closely with sales, marketing, and digital teams to ensure brand initiatives drive revenue and guest engagement
✅ Partner with development teams to support brand expansion, ensuring new properties align with Raffles brand promise and standards
✅ Establish and track key brand performance metrics, adjusting strategies as needed for growth and impact
ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and creative direction to drive brand success.
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years of experience in luxury brand management, hospitality, or high-end consumer goods
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in luxury brand management and a proven track record in driving brand success are ideal for this role.
Salary Range: $180,000 - $250,000 USD annual base salary
Benefits:
Working Hours: Full-time, with potential for flexible hours and international travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President role in the luxury hospitality sector.
Industry: Hospitality, with a focus on luxury hotels and resorts
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: AccorCorpo was founded in 1967, with Raffles Hotels & Resorts joining the group in 1997
Company Description:
Company Specialties:
Company Website: https://www.fairmont.com
ASSUMPTION: AccorCorpo is a well-established hospitality company with a strong global presence and a commitment to luxury and quality.
Career Level: Executive, with the potential for further growth within the company
Reporting Structure: This role reports directly to the Chief Brand Officer and works closely with cross-functional teams, including operations and development
Work Arrangement: On-site, with potential for international travel and flexible hours
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the Raffles brand.
Office Type: Corporate headquarters, with a professional and collaborative work environment
Office Location(s): New York, United States
Geographic Context:
Work Schedule: Full-time, with potential for flexible hours and international travel
ASSUMPTION: The New York office provides a dynamic and stimulating work environment, with ample opportunities for professional growth and networking.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Luxury Brand Management, Strategic Thinking, Guest Experience, Creative Direction, Brand Positioning, Market Trends, Stakeholder Management, Partnership Development, Luxury Consumer Behavior, Brand Standards, Content Development, Emotional Engagement, Leadership, Cultural Storytelling, Revenue Generation, Brand Performance Metrics
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' strategic thinking, leadership skills, and brand management experience.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Adobe Creative Suite, with potential for additional tools based on the candidate's specific needs and the company's technology stack.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AccorCorpo values candidates who embody their core values, demonstrate creativity and innovation, and thrive in collaborative, global work environments.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic and adaptable mindset.
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand management positions, with a focus on luxury hospitality and global brand strategy.
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of this role, requiring a diverse skill set and adaptable mindset.
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and the brand, while also addressing potential concerns and areas for growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.