📌 Core Information
🔹 Job Title: Vice President, Brand Strategy
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA/New York, NY/Remote
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Brand Management, Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote work may be considered for candidates more than 30 miles from an office)
🚀 Job Overview
Key aspects of this role include:
- Defining and scaling a world-class brand architecture, identity system, and storytelling platform for CoreWeave.
- Guiding how the CoreWeave brand shows up across the entire customer and partner journey, ensuring consistency and innovation.
- Collaborating with cross-functional teams to build breakthrough brand campaigns and amplify brand moments.
- Enabling all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors.
- Measuring and optimizing brand performance to support both top-of-funnel awareness and long-term brand equity.
ASSUMPTION: This role requires a strategic mindset, strong creative judgment, and the ability to balance both big-picture thinking and tactical execution.
📋 Key Responsibilities
✅ Brand Strategy & Positioning: Own and evolve CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice. Partner with the CEO, CMO, and executive team to translate business strategy into a differentiated, ownable brand platform. Lead development of a brand architecture that supports CoreWeave’s expanding product portfolio, verticals, and audiences.
✅ Brand Identity & Creative Direction: Own the visual and verbal brand system, partnering with design and creative resources to scale the CoreWeave look and feel globally. Oversee production of brand guidelines, asset libraries, and toolkits used by internal teams and external partners. Collaborate with creative, content, and campaign teams to ensure on-brand execution across every customer-facing moment.
✅ Campaigns, Storytelling & Global Consistency: Lead cross-functional initiatives to build breakthrough brand campaigns that drive awareness, relevance, and emotional connection. Partner with comms, product marketing, and demand gen teams to amplify brand moments around launches, partnerships, events, and corporate storytelling. Ensure CoreWeave’s brand is globally scalable, culturally sensitive, and adaptable across markets, languages, and customer types. Champion brand innovation—exploring emerging channels, content formats, and creative experiences.
✅ Cross-Functional Enablement: Enable all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors. Build and scale a brand center of excellence, including training, templates, creative review processes, and brand measurement systems. Work closely with internal teams and external agencies on brand campaigns, creative development, and event experiences.
✅ Measurement & Brand Health: Define and track brand awareness, perception, preference, and consistency metrics, using both qualitative and quantitative methods. Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents. Translate brand performance into actionable strategies that support both top-of-funnel awareness and long-term brand equity.
ASSUMPTION: This role requires a data-driven approach to brand management, with a strong focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. A Master's degree would be an asset.
Experience: 15+ years of experience in brand leadership roles within high-growth B2B tech, AI, cloud, or infrastructure companies. Proven ability to create and scale category-defining brands across global markets and technical audiences.
Required Skills:
- Proven experience in brand strategy, identity, and creative direction.
- Strong creative judgment and storytelling instincts.
- Ability to translate business strategy into brand expression.
- Experience working with and managing external brand, design, and creative agencies.
- Familiarity with brand health measurement, qualitative research, and brand lift/perception studies.
Preferred Skills:
- Experience working in a hyper-growth startup environment.
- Fluency in multiple languages.
- Experience working with AI, cloud, or infrastructure technologies.
ASSUMPTION: Candidates should have a proven track record of driving brand success in dynamic, fast-paced environments.
💰 Compensation & Benefits
Salary Range: $250,000 - $300,000 per year. The actual compensation may vary based on market location, job-related knowledge, skills, and experience.
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: CoreWeave operates in the competitive and rapidly evolving AI and cloud computing industries. As a leader in AI hyperscaling, CoreWeave provides cutting-edge services to enterprises and leading AI labs, powering the next wave of AI.
Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: CoreWeave was founded in 2017 and has since grown to operate a footprint of data centers covering every region of the US and across Europe. In 2024, CoreWeave was ranked as one of the TIME100 most influential companies.
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI.
- The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing.
- CoreWeave’s culture offers career-defining opportunities for those who excel amid change and challenge, fostering an environment where adaptability and resilience are key.
Company Specialties:
- Cloud computing
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: www.coreweave.com
ASSUMPTION: CoreWeave’s focus on innovation and adaptability makes it an attractive place for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) and working closely with the CEO and other executive team members.
Reporting Structure: The Vice President of Brand Strategy will lead a team of brand managers, designers, and other brand-related professionals. This role may also collaborate with external agencies and partners.
Work Arrangement: This role follows a hybrid work arrangement, with a flexible balance between on-site and remote work. New hires will be invited to attend onboarding at one of CoreWeave’s hubs within their first month, and teams gather quarterly to support collaboration.
Growth Opportunities:
- As CoreWeave continues to grow and expand its brand presence, there will be opportunities for the Vice President of Brand Strategy to grow into a more senior role or take on additional responsibilities.
- The dynamic nature of the AI and cloud computing industries presents numerous opportunities for professional development and career growth.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, ever-changing environment and be proactive in seeking out new opportunities for growth and development.
🌍 Location & Work Environment
Office Type: CoreWeave’s offices are modern, collaborative spaces designed to foster innovation and creativity. The company has locations in Sunnyvale, CA; New York, NY; Livingston, NJ; Philadelphia, PA; and remote work options.
Office Location(s): Sunnyvale, CA; New York, NY
Geographic Context:
- Sunnyvale, CA, is located in the heart of Silicon Valley, offering easy access to the tech industry’s leading companies and resources.
- New York, NY, is a global hub for finance, media, and technology, providing ample opportunities for networking and collaboration.
- Both locations offer a diverse range of cultural attractions, dining options, and recreational activities.
Work Schedule: CoreWeave follows a standard workweek, with flexible hours and remote work options available. The company offers a casual work environment and a culture focused on innovative disruption.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- The interview process typically consists of several rounds, including phone screens, behavioral interviews, and case studies.
- Candidates can expect to meet with members of the marketing team, other brand professionals, and potentially the CMO or CEO.
- The process may also include a presentation or project component to assess the candidate’s strategic thinking and creative skills.
Key Assessment Areas:
- Brand strategy and positioning
- Creative direction and storytelling
- Cross-functional collaboration and leadership
- Data-driven decision-making and brand measurement
- Cultural fit and alignment with CoreWeave’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, creative direction, and leadership experience.
- Include specific examples of your brand campaigns, creative projects, and brand measurement initiatives.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a dynamic environment.
- Research CoreWeave’s brand, values, and mission to demonstrate your understanding of the company and your fit for the role.
ATS Keywords: Brand Strategy, Creative Direction, Brand Identity, Campaign Development, Brand Measurement, Cross-Functional Collaboration, Brand Innovation, Cultural Sensitivity, Executive Presence, Agency Management, Qualitative Research, Brand Equity, Customer Connection, Technical Audiences, B2B Tech
ASSUMPTION: CoreWeave’s interview process is designed to assess candidates’ strategic thinking, creative skills, and cultural fit. Candidates should be prepared to demonstrate their ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Candidates should be comfortable working with a variety of brand management, design, project management, and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoreWeave values innovation as a core driver of its success, encouraging employees to think creatively and challenge the status quo.
- Collaboration: CoreWeave fosters a culture of collaboration, with teams working together to achieve common goals and drive results.
- Adaptability: CoreWeave values adaptability, with employees expected to be flexible and responsive to change in a dynamic industry.
Work Style:
- CoreWeave’s work style is fast-paced and dynamic, with employees expected to manage their time effectively and prioritize tasks based on business needs.
- The company values a results-driven approach, with employees focused on delivering measurable outcomes.
- CoreWeave’s culture is casual and inclusive, with employees encouraged to be themselves and contribute to a positive work environment.
Self-Assessment Questions:
- How do you align with CoreWeave’s value of innovation, and can you provide an example of a time when you drove innovative change in a brand or marketing initiative?
- Describe your experience working in a collaborative environment, and how have you contributed to a team’s success in achieving common goals?
- How do you approach adaptability in a dynamic work environment, and can you share an example of a time when you had to quickly pivot or adjust your approach to meet changing circumstances?
ASSUMPTION: Candidates should be able to demonstrate their alignment with CoreWeave’s values and work style, and be prepared to provide specific examples of their experiences and achievements.
⚠️ Potential Challenges
- The dynamic nature of the AI and cloud computing industries can present challenges in keeping up with market trends and technological advancements.
- The role may require working with multiple stakeholders, including internal teams, external agencies, and partners, which can present coordination and communication challenges.
- The hybrid work arrangement may present challenges in maintaining a consistent work-life balance and fostering a strong team culture.
- The competitive nature of the AI and cloud computing industries can present challenges in attracting and retaining top talent.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be proactive in seeking out solutions to challenges and opportunities for growth.
📈 Similar Roles Comparison
- Compared to other brand leadership roles in the AI and cloud computing industries, this role offers a unique opportunity to define and scale a world-class brand architecture, identity system, and storytelling platform for a leading AI hyperscaler.
- The industry-specific context of AI and cloud computing presents both challenges and opportunities for brand differentiation and innovation.
- Career path comparison: This role offers a clear path for career growth and development within the marketing function, with potential opportunities to take on additional responsibilities or move into a more senior role as the company continues to grow.
ASSUMPTION: Candidates should be aware of the unique opportunities and challenges presented by this role and be prepared to leverage their industry-specific knowledge and experience to drive brand success.
📝 Sample Projects
- Developing a comprehensive brand audit and roadmap for a leading AI startup, including brand positioning, visual identity, and messaging frameworks.
- Leading a cross-functional team to launch a global brand campaign for an enterprise cloud provider, driving awareness, relevance, and emotional connection among technical audiences.
- Conducting qualitative research and brand lift studies to assess the impact of a brand refresh and inform ongoing optimization strategies.
ASSUMPTION: Candidates should be prepared to provide specific examples of their brand strategy, creative direction, and brand measurement experience, tailored to the unique challenges and opportunities presented by this role.
❓ Key Questions to Ask During Interview
- How does CoreWeave differentiate its brand in the competitive AI and cloud computing market, and what are the key challenges in maintaining that differentiation?
- Can you describe the team structure and dynamics within the marketing function, and how does this role fit into that structure?
- How does CoreWeave support the professional development and career growth of its brand and marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
- How does CoreWeave foster a culture of innovation and adaptability, and what are some examples of initiatives that have driven brand success in the past?
ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role, the company, and the industry, and their ability to drive brand success in a dynamic environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy, creative direction, and leadership experience, with specific examples of your achievements and the impact you’ve made in previous roles.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a dynamic environment. Research CoreWeave’s brand, values, and mission to demonstrate your understanding of the company and your fit for the role.
- If selected for an interview, be prepared to present your thoughts on CoreWeave’s brand strategy, creative direction, and potential opportunities for brand growth and innovation.
- Follow up with the hiring manager or recruiter within one week of your interview to express your continued interest in the role and address any questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
