- Job Title: Vice President, Brand Strategy
- Company: CoreWeave
- Location: Sunnyvale, CA/New York, NY/Remote
- Job Type: Full-Time, Hybrid
- Category: Brand Management, Marketing
- Date Posted: April 11, 2025
- Experience Level: 15+ years
- Remote Status: Hybrid (Remote within US and Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling a world-class brand architecture, identity system, and storytelling platform for CoreWeave.
- Defining and evolving CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice.
- Collaborating with cross-functional teams to ensure brand consistency across campaigns, investor materials, product marketing, field events, and sales experiences.
- Building and scaling a brand center of excellence, including training, templates, creative review processes, and brand measurement systems.
ASSUMPTION: This role requires a strategic mindset, strong creative judgment, and the ability to balance both high-level brand strategy and tactical execution.
📋 Key Responsibilities
- Brand Strategy & Positioning:
- Own and evolve CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice.
- Partner with the CEO, CMO, and executive team to translate business strategy into a differentiated, ownable brand platform.
- Define how the CoreWeave brand shows up across campaigns, investor materials, product marketing, field events, and sales experiences.
- Brand Identity & Creative Direction:
- Own the visual and verbal brand system, partnering with design and creative resources to scale the CoreWeave look and feel globally.
- Oversee production of brand guidelines, asset libraries, and toolkits used by internal teams and external partners.
- Collaborate with creative, content, and campaign teams to ensure on-brand execution across every customer-facing moment.
- Campaigns, Storytelling & Global Consistency:
- Lead cross-functional initiatives to build breakthrough brand campaigns that drive awareness, relevance, and emotional connection.
- Partner with comms, product marketing, and demand gen teams to amplify brand moments around launches, partnerships, events, and corporate storytelling.
- Ensure CoreWeave’s brand is globally scalable, culturally sensitive, and adaptable across markets, languages, and customer types.
- Cross-Functional Enablement:
- Enable all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors.
- Build and scale a brand center of excellence, including training, templates, creative review processes, and brand measurement systems.
- Work closely with internal teams and external agencies on brand campaigns, creative development, and event experiences.
- Measurement & Brand Health:
- Define and track brand awareness, perception, preference, and consistency metrics using both qualitative and quantitative methods.
- Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents.
- Translate brand performance into actionable strategies that support both top-of-funnel awareness and long-term brand equity.
ASSUMPTION: This role requires a data-driven approach to brand measurement and a strong understanding of both qualitative and quantitative research methods.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. An MBA is preferred but not required.
- Experience: 15+ years of experience in brand leadership roles within high-growth B2B tech, AI, cloud, or infrastructure companies.
- Required Skills:
- Proven ability to create and scale category-defining brands across global markets and technical audiences.
- Strong creative judgment, storytelling instincts, and ability to translate business strategy into brand expression.
- Experience building cohesive, flexible brand systems that scale across channels, business units, and cultures.
- Skilled in cross-functional collaboration with the executive presence to influence senior leaders and C-suite stakeholders.
- Experience working with and managing external brand, design, and creative agencies.
- Preferred Skills:
- Familiarity with brand health measurement, qualitative research, and brand lift/perception studies.
- Experience working with AI, cloud, or infrastructure companies.
ASSUMPTION: Given the competitive nature of the AI and cloud industries, candidates with experience in these sectors will have a significant advantage.
💰 Compensation & Benefits
- Salary Range: $250,000 - $300,000 USD per year. The range reflects the typical compensation range for this role and may vary based on market location, job-related knowledge, skills, and experience.
- Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave.
- Company-paid Life Insurance.
- Voluntary supplemental life insurance.
- Short and long-term disability insurance.
- Flexible Spending Account.
- Health Savings Account.
- Tuition Reimbursement.
- Mental Wellness Benefits through Spring Health.
- Family-Forming support provided by Carrot.
- Paid Parental Leave.
- Flexible, full-service childcare support with Kinside.
- 401(k) with a generous employer match.
- Flexible PTO.
- Catered lunch each day in our office and data center locations.
- Working Hours: Full-time, 40 hours per week. CoreWeave operates a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the AI and cloud industries. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
- Industry: CoreWeave operates in the competitive and rapidly evolving AI and cloud computing industries.
- Company Size: Medium-sized (501-1,000 employees), offering a dynamic and collaborative work environment.
- Founded: 2017, with a strong track record of growth and innovation.
- Company Description: CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing.
- Company Specialties: Cloud, Kubernetes, VFX Rendering, Bare Metal, GPU Compute, and AI Compute Acceleration.
ASSUMPTION: CoreWeave's focus on AI and cloud computing makes it an attractive employer for professionals seeking to work at the cutting edge of technology.
📊 Role Analysis
- Career Level: Executive-level role, reporting directly to the CMO and working closely with the CEO and other C-level executives.
- Reporting Structure: This role will lead and manage a team of brand specialists, designers, and content creators.
- Work Arrangement: Hybrid, with a flexible approach to remote work for candidates whose skills and experience strongly align with the role.
- Growth Opportunities:
- As CoreWeave continues to grow, there will be opportunities for the Vice President of Brand Strategy to expand their team and influence.
- This role offers the chance to shape the brand of a rapidly growing, innovative company in the AI and cloud computing industries.
ASSUMPTION: Given CoreWeave's growth trajectory, this role presents significant opportunities for career advancement and impact.
🌍 Location & Work Environment
- Office Type: Hybrid, with offices in Sunnyvale, CA, New York, NY, and other locations across the US and Europe.
- Office Location(s): Sunnyvale, CA; New York, NY; Roseland, NJ; Philadelphia, PA.
- Geographic Context: CoreWeave's offices are located in major tech hubs, offering employees access to vibrant tech communities and networking opportunities.
- Work Schedule: Flexible, with a focus on results and outcomes rather than strict hours.
ASSUMPTION: CoreWeave's hybrid work environment offers employees the best of both worlds - the opportunity to collaborate and build relationships in person, along with the flexibility to work remotely.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by on-site interviews with the CMO, other members of the executive team, and potential direct reports.
- Key Assessment Areas: Strategic thinking, creative judgment, presentation skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, creative direction, and campaign development experience.
- Prepare examples of your brand work, including brand strategy documents, visual identity systems, and campaign case studies.
- Research CoreWeave's brand and industry to demonstrate your understanding of the company and its competitive landscape.
ASSUMPTION: Given the strategic nature of this role, candidates should be prepared to discuss their approach to brand strategy, creative direction, and campaign development in detail.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, After Effects)
- Sketch or Figma
- Microsoft Office Suite (PowerPoint, Word)
- Google Workspace (Google Docs, Sheets, Slides)
- Brand management platforms (e.g., Frontify, Brandfolder)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with industry-standard brand management and project management tools is essential for this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Customer Obsessed, Integrity, and Resilience.
- Work Style: CoreWeave values a dynamic, fast-paced work environment where employees are encouraged to take ownership, be proactive, and embrace change.
- Self-Assessment Questions:
- How do you align with CoreWeave's values, particularly Innovation and Collaboration?
- How comfortable are you working in a fast-paced, dynamic environment where priorities may shift quickly?
- How do you approach balancing strategic brand thinking with tactical execution?
ASSUMPTION: Candidates who thrive in dynamic environments, enjoy solving complex problems, and are eager to make a significant impact will be well-suited to CoreWeave's culture.
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing the need for global brand consistency with the requirement to adapt to local market nuances and cultural sensitivities.
- Company-Specific Challenges: Working in a fast-paced, rapidly growing environment where priorities and resources may shift quickly.
- Industry-Specific Challenges: Navigating the competitive and evolving AI and cloud computing industries, where market dynamics and customer needs may change rapidly.
ASSUMPTION: Candidates should be prepared to adapt to a dynamic work environment and navigate the unique challenges of the AI and cloud computing industries.
📈 Similar Roles Comparison
- Role Differentiators: This role focuses on brand strategy, identity, and campaigns, while similar roles may emphasize product marketing, demand generation, or customer success.
- Industry Context: CoreWeave's focus on AI and cloud computing sets it apart from more generalist tech companies, requiring a deep understanding of these industries.
- Career Path Comparison: This role offers a clear path to advancement within CoreWeave's brand and marketing organization, with the potential to expand the team and influence as the company grows.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in brand and marketing.
📝 Sample Projects
- Developing a comprehensive brand strategy document, including positioning, messaging pillars, visual identity guidelines, and tone of voice standards.
- Leading a global rebranding effort, including visual identity refresh, brand architecture, and campaign development.
- Conducting qualitative research to understand customer perceptions of CoreWeave's brand and competitive landscape, and translating insights into actionable brand strategies.
ASSUMPTION: Candidates should be prepared to discuss their experience with brand strategy development, rebranding projects, and qualitative research.
❓ Key Questions to Ask During Interview
- How does this role fit into CoreWeave's overall marketing and brand strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CoreWeave support the professional development and growth of its brand and marketing team members?
- What are the key challenges facing CoreWeave's brand in the next 12-24 months, and how can this role address them?
- How does CoreWeave approach collaboration and information sharing between marketing, product, sales, and other departments?
ASSUMPTION: Candidates should use the interview process to gain a deep understanding of CoreWeave's brand strategy, marketing organization, and company culture.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://coreweave.com/careers?gh_jid=4559015006).
- Tailor your resume and cover letter to highlight your brand strategy, creative direction, and campaign development experience.
- Prepare examples of your brand work, including brand strategy documents, visual identity systems, and campaign case studies.
- Research CoreWeave's brand and industry to demonstrate your understanding of the company and its competitive landscape.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and addressing any questions that may have arisen during the conversation.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
