📌 Core Information
🔹 Job Title: Vice President, Brand Strategy
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA/New York, NY/Remote
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and scaling a world-class brand architecture, identity system, and storytelling platform for CoreWeave.
- Positioning CoreWeave as the default cloud for the most advanced workloads on Earth.
- Guiding how the CoreWeave brand shows up across the entire customer and partner journey.
- Ensuring every expression of CoreWeave reflects the ambition, clarity, and innovation that defines the company.
ASSUMPTION: This role requires a strategic mindset, creative vision, and the ability to work cross-functionally to drive brand consistency and impact.
📋 Key Responsibilities
✅ Own and evolve CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice.
✅ Partner with the CEO, CMO, and executive team to translate business strategy into a differentiated, ownable brand platform.
✅ Lead development of a brand architecture that supports CoreWeave’s expanding product portfolio, verticals, and audiences.
✅ Define how the CoreWeave brand shows up across campaigns, investor materials, product marketing, field events, and sales experiences.
✅ Own the visual and verbal brand system, partnering with design and creative resources to scale the CoreWeave look and feel globally.
✅ Oversee production of brand guidelines, asset libraries, and toolkits used by internal teams and external partners.
✅ Collaborate with creative, content, and campaign teams to ensure on-brand execution across every customer-facing moment.
✅ Act as brand guardian across all channels and surfaces, maintaining consistency while enabling flexibility.
✅ Lead cross-functional initiatives to build breakthrough brand campaigns that drive awareness, relevance, and emotional connection.
✅ Partner with comms, product marketing, and demand gen teams to amplify brand moments around launches, partnerships, events, and corporate storytelling.
✅ Ensure CoreWeave’s brand is globally scalable, culturally sensitive, and adaptable across markets, languages, and customer types.
✅ Champion brand innovation—exploring emerging channels, content formats, and creative experiences.
✅ Enable all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors.
✅ Build and scale a brand center of excellence, including training, templates, creative review processes, and brand measurement systems.
✅ Work closely with internal teams and external agencies on brand campaigns, creative development, and event experiences.
✅ Define and track brand awareness, perception, preference, and consistency metrics, using both qualitative and quantitative methods.
✅ Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents.
✅ Translate brand performance into actionable strategies that support both top-of-funnel awareness and long-term brand equity.
ASSUMPTION: This role requires a strategic mindset, creative vision, and the ability to work cross-functionally to drive brand consistency and impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. A Master's degree would be an asset.
Experience: 15+ years of experience in brand leadership roles within high-growth B2B tech, AI, cloud, or infrastructure companies.
Required Skills:
- Proven ability to create and scale category-defining brands across global markets and technical audiences.
- Strong creative judgment, storytelling instincts, and ability to translate business strategy into brand expression.
- Experience building cohesive, flexible brand systems that scale across channels, business units, and cultures.
- Skilled in cross-functional collaboration, with the executive presence to influence senior leaders and C-suite stakeholders.
- Experience working with and managing external brand, design, and creative agencies.
- Familiarity with brand health measurement, qualitative research, and brand lift/perception studies.
Preferred Skills:
- Experience working with AI or cloud technologies.
- Fluency in multiple languages.
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills would be highly desirable.
💰 Compensation & Benefits
Salary Range: $250,000 - $300,000 per year. This range represents the typical compensation range for this role. Actual compensation will be determined based on market rate, qualifications, interview performance, and location.
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid life insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible spending account
- Health savings account
- Tuition reimbursement
- Mental wellness benefits through Spring Health
- Family-forming support provided by Carrot
- Paid parental leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- Casual work environment
- Work culture focused on innovative disruption
Working Hours: Full-time, with flexible hours and a hybrid work arrangement. Remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's qualifications and interview performance.
📌 Applicant Insights
🔍 Company Context
Industry: CoreWeave operates in the technology industry, specifically focusing on AI and cloud computing. The company is a leader in its field, providing cutting-edge services to enterprises and AI labs.
Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, offering a dynamic and innovative work environment.
Founded: CoreWeave was founded in 2017 and has since grown to operate a footprint of data centers covering every region of the US and across Europe.
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI.
- The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing.
- CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: http://www.coreweave.com
ASSUMPTION: CoreWeave's focus on AI and cloud technologies makes it an attractive employer for candidates interested in cutting-edge technology and innovation.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO or CMO.
Reporting Structure: The Vice President of Brand Strategy will oversee brand-related initiatives across the entire organization, working closely with marketing, sales, talent, and partner-facing teams.
Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work. Remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets.
Growth Opportunities:
- As CoreWeave continues to grow and expand its brand, there will be opportunities for the Vice President of Brand Strategy to take on additional responsibilities and advance their career within the company.
- The successful candidate will have the opportunity to shape the brand of a rapidly growing, innovative company in the AI and cloud computing space.
ASSUMPTION: Given CoreWeave's growth trajectory, there will be ample opportunities for the Vice President of Brand Strategy to make a significant impact on the company's brand and advance their career.
🌍 Location & Work Environment
Office Type: CoreWeave has multiple office locations across the US, with a hub in New York, NY. The company also offers remote work options for some roles.
Office Location(s): Sunnyvale, CA/New York, NY/Remote
Geographic Context:
- Sunnyvale, CA: Located in the heart of Silicon Valley, Sunnyvale is home to numerous tech companies and offers a vibrant, multicultural community.
- New York, NY: As a global financial and cultural hub, New York provides unparalleled access to diverse talent, markets, and opportunities for growth.
- Remote: CoreWeave offers remote work options for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement. Remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets.
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance on-site collaboration and remote work, depending on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and other team members
- Case study or brand challenge presentation
- Final interviews with senior leadership
Key Assessment Areas:
- Brand strategy and positioning
- Creative direction and storytelling
- Cross-functional collaboration and leadership
- Brand measurement and analytics
- Cultural fit and alignment with CoreWeave's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand leadership experience and accomplishments.
- Prepare a portfolio or case studies showcasing your brand strategy, creative direction, and campaign development work.
- Be ready to discuss your approach to brand measurement, analytics, and continuous improvement.
- Research CoreWeave's brand, values, and culture to demonstrate your understanding and enthusiasm for the company.
ATS Keywords: Brand Strategy, Brand Management, Creative Direction, Cross-Functional Collaboration, Brand Measurement, Campaign Development, Visual Identity, Messaging Frameworks, Brand Innovation, Cultural Sensitivity, Executive Presence, Agency Management, Qualitative Research, Brand Health Measurement, Customer Connection, Brand Equity
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and be prepared to demonstrate your fit for the role and the company.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The successful candidate will be comfortable working with a variety of tools and technologies to streamline brand management processes and drive brand consistency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoreWeave values innovation and encourages employees to think outside the box and challenge the status quo.
- Collaboration: The company fosters a culture of collaboration and teamwork, with employees working together to achieve common goals.
- Integrity: CoreWeave values integrity and expects employees to act with honesty and ethical behavior in all aspects of their work.
Work Style:
- Dynamic: CoreWeave operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and resilient.
- Data-driven: The company values data-driven decision-making and uses data to inform brand strategy and creative direction.
- Creative: CoreWeave encourages employees to think creatively and push the boundaries of what's possible in brand management.
Self-Assessment Questions:
- How do you align with CoreWeave's value of innovation, and how have you demonstrated this in your previous roles?
- How do you approach collaboration, and how have you worked effectively with cross-functional teams in the past?
- How do you balance data-driven decision-making with creative intuition in your brand strategy and creative direction?
ASSUMPTION: Candidates who can demonstrate a strong fit with CoreWeave's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The role requires a deep understanding of the AI and cloud computing industries and the ability to translate complex technical concepts into compelling brand messaging.
- CoreWeave's rapid growth and expansion may present challenges in maintaining brand consistency across multiple markets and customer segments.
- The hybrid work arrangement may require candidates to balance on-site collaboration and remote work effectively.
- The role involves working with external agencies and partners, requiring strong project management and communication skills.
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position focuses on the brand of a technology company operating in the AI and cloud computing space.
- CoreWeave's brand is still in its early stages of development, presenting a unique opportunity for the successful candidate to shape the brand's future.
- This role requires a strong understanding of both brand strategy and creative direction, making it a unique blend of skills and responsibilities.
ASSUMPTION: Candidates with experience in similar roles within the tech industry or a strong understanding of AI and cloud computing will be well-positioned for success in this role.
📝 Sample Projects
- Developing a comprehensive brand strategy and identity system for a new AI-powered cloud service offering.
- Leading a cross-functional team to create a breakthrough brand campaign that generates buzz and drives customer acquisition for an established cloud product.
- Conducting a brand audit and refresh for a legacy brand within the AI and cloud computing industry, ensuring consistency and relevance across all customer touchpoints.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the successful candidate may face in this role.
❓ Key Questions to Ask During Interview
- How does CoreWeave plan to differentiate its brand in the competitive AI and cloud computing market?
- What are the key priorities for the brand in the first 90 days, and how will the role contribute to achieving these goals?
- How does CoreWeave support the professional development and growth of its brand team members?
- What is the company's approach to balancing brand consistency with innovation and adaptability?
- How does CoreWeave measure and track brand performance, and how will this role contribute to improving brand metrics?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the brand's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand leadership experience and accomplishments.
- Prepare a portfolio or case studies showcasing your brand strategy, creative direction, and campaign development work.
- Research CoreWeave's brand, values, and culture to demonstrate your understanding and enthusiasm for the company.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
