🔹 Job Title: Vice President, Demand Generation
🔹 Company: BNY Mellon
🔹 Location: Pittsburgh, Pennsylvania, United States
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days per week in office)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It is ideal for a seasoned marketing professional looking to make a significant impact on the company's growth.
✅ Develop and execute strategic demand generation programs in partnership with sales and marketing teams
✅ Coordinate multi-channel campaigns to drive awareness, engagement, and generate qualified leads and pipeline
✅ Develop lead personas and journeys, understanding audience interests and preferences
✅ Assist in identifying content needs to support programs
✅ Develop and utilize lead scoring to understand program effectiveness and identify high potential leads
✅ Align closely with sales to ensure marketing efforts support lead conversion and revenue
✅ Utilize A/B testing strategies to optimize program performance
✅ Analyze and report on campaign performance to drive continuous optimization and ROI
✅ Monitor market trends, competitor activity, and continuously refine marketing approaches
✅ Ensure regulatory and compliance alignment of marketing activities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization. It requires strong project management, communication, and analytical skills.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in B2B/B2C marketing, with 3+ years in a demand generation role
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on demand generation, candidates should have a strong background in marketing, with a proven track record in driving leads and pipeline.
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Demand Generation role in the financial services sector in Pittsburgh)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the financial services sector in Pittsburgh. The benefits package is comprehensive and competitive, reflecting the company's commitment to employee wellbeing and work-life balance.
Industry: Financial Services. BNY Mellon is a leading global financial services company, overseeing more than $50T in assets and managing it, moving it, and keeping it safe.
Company Size: 10,001+ employees. As a large organization, BNY Mellon offers numerous opportunities for career growth and development.
Founded: 1784. BNY Mellon has a rich history and a strong reputation in the financial services industry.
Company Description:
Company Specialties:
Company Website: www.bnymellon.com
ASSUMPTION: BNY Mellon's size, industry, and history make it an attractive employer for experienced professionals seeking a challenging and rewarding career in financial services.
Career Level: Executive. This role is a senior leadership position within the marketing department.
Reporting Structure: The Vice President, Demand Generation reports directly to the Senior Vice President, Digital Marketing.
Work Arrangement: Hybrid (2 days per week in office). This role offers a flexible work arrangement, balancing remote work with in-office collaboration.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
Office Type: Hybrid. The Pittsburgh office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 240 Greenwich St, New York, NY 10286, US (headquarters); Pittsburgh, PA (this role)
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of remote work with the advantages of in-office collaboration.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, Marketing Automation, CRM Systems, Analytics, Campaign Performance Measurement, Lead Scoring, A/B Testing, Market Trends Monitoring, Regulatory Compliance
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, cross-functional collaboration, and data-driven decision-making skills, as well as their cultural fit with the company.
ASSUMPTION: The required tools and technologies are industry-standard and widely used in demand generation roles. Proficiency in these tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: BNY Mellon values a collaborative, data-driven, and inclusive work environment. Candidates who are comfortable working in this type of environment and have a proven track record of driving results through strategic marketing campaigns are likely to be a good fit for this role.
ASSUMPTION: These challenges are common to roles of this nature and can be overcome with strong project management, communication, and collaboration skills.
ASSUMPTION: While this role shares similarities with other demand generation roles in the financial services industry, its unique aspects make it an attractive opportunity for experienced marketing professionals.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on the company's success.
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their interest in and fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.