📌 Core Information
🔹 Job Title: Vice President, Global Sales and Marketing
🔹 Company: Matthews International
🔹 Location: Cranberry Township, Pennsylvania, United States
🔹 Job Type: On-site
🔹 Category: Consumer Goods
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global sales and marketing strategies for marking system products
- Growing market share through lead generation, account management, and new market opportunities
- Maximizing recurring revenue through ink sales, services, and other potential 'as a service' models
- Collaborating with cross-functional teams to bring successful products to market
- Building and leading a high-performing sales and marketing team
ASSUMPTION: This role requires a strategic mindset, strong commercial background, and proven ability to execute and drive continual improvement in products, processes, and people.
📋 Key Responsibilities
✅ Develop and execute global sales and marketing strategies for marking system products
✅ Grow market share through lead generation, account management, and new market entry
✅ Maximize recurring revenue through ink sales, services, and other potential 'as a service' models
✅ Collaborate with cross-functional teams to define, develop, and launch new products and enhancements
✅ Support new products and pricing strategies, and develop commercial programs
✅ Build and lead a high-performing sales and marketing team, fostering a positive work environment
✅ Travel internationally as needed
ASSUMPTION: This role requires a strong customer-centric mindset, with a focus on delivering user value and increasing our value to the customer.
🎯 Required Qualifications
Education: Bachelor's degree in a STEM discipline, advanced degree desirable
Experience: 10+ years of progressive industrial product and solutions selling, with 5+ years in a leadership role
Required Skills:
- Proven ability to leverage inbound and outbound selling to develop funnels supportive of 1.5 to 2X market growth
- Experience in direct and key account selling, distribution, and industrial OEM partners
- International experience and knowledge of industrial B2B customers, markets, and behaviors
- Strong knowledge of pragmatic marketing framework or equivalent, especially the go-to-market and customer-facing skills
- Excellent written and verbal communication skills
- Ability to travel internationally
Preferred Skills:
- Experience in market research and insights, particularly in industries such as wood, food, packaging, CPG, and other industrial automation areas where product identification and marking are critical
- Experience with outcome-based selling and effective B2B marketing
- Proof points of product development that yielded above-market growth
ASSUMPTION: This role requires a strong desire to play a key leadership role in communicating and owning program success.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a VP of Sales and Marketing with 10+ years of experience in the Consumer Goods sector)
Benefits:
- Exempt position with base salary + bonus
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on marking and coding solutions for industrial and consumer packaged goods manufacturers
Company Size: 1,001-5,000 employees, with a global presence and a strong network of direct and partner channels
Founded: 1850 (as a Matthews International company)
Company Description:
- Matthews Marking Systems is a global provider of marking and coding solutions, serving customers in the Americas, EMEA, and APAC
- The company stands out from the competition through solution selling, innovation, and customization to make customers successful
- Matthews Marking Systems is a key growth brand of Matthews International in the Industrial Technologies business segment
Company Specialties:
- Marking and coding equipment, software, and inks
- Solution selling and servicing
- Innovation and customization
- Global network of direct and partner channels
Company Website: Matthews International
ASSUMPTION: Matthews International is a well-established company with a strong reputation in the Consumer Goods industry, offering a supportive work environment and opportunities for growth.
📊 Role Analysis
Career Level: Executive (VP) level, with the opportunity to build and lead a team and establish a charter for evolving current approaches to executing product portfolio and development
Reporting Structure: Reports directly to the Senior Vice President and General Manager as a key member of the leadership group
Work Arrangement: On-site, with the possibility of remote work as needed
Growth Opportunities:
- Potential to grow market share and drive significant growth and market share gains across the globe
- Opportunity to build and lead a motivated, engaged, and insightful team of leaders who can evolve selling capabilities to best-in-class B2B
- Potential to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to drive growth and market share in an emerging and creative team, backed by a global company with 170 years of experience.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Cranberry Township, Pennsylvania, United States
Geographic Context:
- Cranberry Township is located in western Pennsylvania, approximately 20 miles north of Pittsburgh
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- The cost of living in Cranberry Township is generally lower than in major metropolitan areas
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The work environment at Matthews International is collaborative and supportive, with a strong focus on teamwork and forward progress.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other key stakeholders
- Final interview with senior leadership
Key Assessment Areas:
- Strategic acumen and ability to drive sales productivity
- Experience in global sales and marketing, with a focus on B2B customers and markets
- Proven ability to build and lead high-performing teams
- Excellent communication skills and ability to work collaboratively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with market research, competitor analysis, win-loss reviews, and stage gate processes
- Demonstrate your ability to think big but work within the real constraints of business, market, and technological boundaries
ATS Keywords: Global Sales, Marketing Strategy, Market Share Growth, Lead Generation, Account Management, New Market Opportunities, Recurring Revenue, Product Development, Team Leadership, B2B Marketing, Industrial Goods, Consumer Goods
ASSUMPTION: The application process at Matthews International is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Demonstrate honesty, fairness, and respect in all interactions
- Cultivate Employees: Foster a work environment that supports employee growth and development
- Be Our Best: Strive for excellence in all aspects of our work
- Innovate: Encourage creativity and continuous improvement
- Live the Matthews Spirit: Embrace our company's unique culture and heritage
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Data-driven: Use data and analytics to inform decision-making and strategy
- Customer-centric: Focus on delivering user value and increasing our value to the customer
- Adaptable: Embrace change and be open to new ideas and approaches
Self-Assessment Questions:
- How do you align with Matthews International's company values, and how have you demonstrated these values in previous roles?
- How do you approach building and leading high-performing teams, and how have you fostered a positive work environment in the past?
- How do you balance thinking big with working within the real constraints of business, market, and technological boundaries?
ASSUMPTION: Matthews International values candidates who are passionate about bringing diverse people, skills, and perspectives together towards common project goals and who are committed to driving significant growth and market share gains across the globe.
⚠️ Potential Challenges
- Managing a global sales and marketing team with diverse backgrounds and experiences
- Balancing short-term sales targets with long-term strategic goals
- Adapting to a dynamic and evolving market landscape
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on global sales and marketing for marking system products within the Consumer Goods industry
- Similar roles may include Vice President of Sales, Vice President of Marketing, or Director of Global Sales and Marketing, but may not have the same focus on marking system products or the same level of global responsibility
- Career progression may include advancing to a senior leadership role within Matthews International or moving to a similar role in another organization
ASSUMPTION: This role offers a unique opportunity to drive growth and market share in an emerging and creative team, backed by a global company with 170 years of experience.
📝 Sample Projects
- Developing and executing a global sales and marketing strategy for a new product launch
- Conducting market research and competitor analysis to identify new market opportunities
- Leading a team to develop and implement a customer-centric marketing campaign
- Collaborating with cross-functional teams to define, develop, and launch new products and enhancements
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Vice President of Sales and Marketing may lead, but the specific projects will depend on the company's priorities and the individual's strengths.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth strategy?
- What is the company's approach to innovation and product development?
- How does the company support the growth and development of its employees?
- What is the company's culture like, and how does this role contribute to that culture?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
- If selected for the role, be prepared to discuss your salary expectations and negotiate the terms of your employment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
