📌 Core Information
🔹 Job Title: Vice President II - Campaign & Brand Management UK
🔹 Company: HSBC
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel integrated campaigns to drive client acquisition and retention
- Collaborating with internal teams and external agencies to ensure cohesive messaging and brand alignment
- Managing campaign timelines, budgets, resources, and performance metrics
- Ensuring alignment with internal and external compliance, regulatory, and governance requirements
- Evolving best practices and staying updated with emerging trends and technologies
ASSUMPTION: This role requires a strategic and creative marketer with a strong background in brand positioning, campaign management, and stakeholder alignment. Familiarity with the financial services industry and understanding of commercial banking products and services is beneficial.
📋 Key Responsibilities
✅ Design and execute multi-channel integrated campaigns to drive client acquisition and retention, across digital, print, and event channels
✅ Be proactively future-focused. Working with research and data-driven insights to develop periodic views of the market and competitor landscape to shape future marketing initiatives
✅ Collaborate with and manage internal teams throughout the campaign lifecycle and external agencies to ensure cohesive messaging and brand alignment and high-quality, efficient delivery of agreed objectives
✅ Work closely with HSBC design team to support asset creation aligned to brand creative guidelines and tone of voice, taking the cue from the global Innovation Banking brand
✅ Ensure alignment with all internal and external compliance, regulatory, and governance requirements on a local and global level
✅ Always evolve. Become a leader known for best practice, having your finger on the pulse of emerging trends and technologies
ASSUMPTION: This role involves a high degree of collaboration with various internal teams and external agencies. Strong project management skills and the ability to balance multiple priorities are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand management, marketing, or a related role within the financial services industry
Required Skills:
- Proven track record in developing brand narratives and executing end-to-end marketing campaigns
- Strong background in brand positioning, creative briefing, stakeholder alignment, and performance analysis
- Understanding of commercial banking products and services
- Understanding/awareness of risk management and governance frameworks applicable for regulated businesses
- Excellent stakeholder management and ability to influence decision-making and contribute to strategy development
Preferred Skills:
- Experience working in a hybrid or remote work environment
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of commercial banking products and services will be at a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a VP-level role in London)
Benefits:
- Competitive benefits package, including pension, health insurance, and flexible benefits
- Hybrid working arrangement (2 office days per week)
- Opportunities for professional development and career progression
Working Hours: 35-40 hours per week, with flexibility to work remotely 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. HSBC is one of the world's largest banks, offering a wide range of financial services to customers, investors, and governments worldwide.
Company Size: 10,001+ employees. As a large organization, HSBC offers numerous opportunities for career growth and development.
Founded: 1865. HSBC has a rich history and a strong global presence, with operations in over 64 countries and territories.
Company Description:
- HSBC is a global financial services organization that serves more than 40 million customers worldwide
- The company offers a wide range of financial services, including banking, wealth management, insurance, investment banking, and commercial banking
- HSBC is committed to opening up a world of opportunity for its customers, investors, and employees
Company Specialties:
- Banking
- Financial Services
- International Finance and Banking
- Wealth Management
- Corporate and Business Banking
- Retail Banking
- Investment Banking
- Commercial Banking
- Private Banking
- Asset Management
Company Website: http://www.hsbc.com
ASSUMPTION: HSBC's extensive global presence and wide range of financial services offer unique opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Vice President. This role is a senior-level position within the HSBC organization, reporting directly to the Head of Marketing.
Reporting Structure: This role reports directly to the Head of Marketing and has matrixed relationships with various internal teams and external agencies.
Work Arrangement: Hybrid. This role requires employees to work on-site for 2 days per week, with the remaining 3 days worked remotely.
Growth Opportunities:
- Progression to a more senior role within the marketing department or the wider HSBC organization
- Expanding responsibilities and leading a team of marketing professionals
- Gaining experience in a global financial services organization and developing a strong professional network
ASSUMPTION: This role offers significant opportunities for career growth and development within the HSBC organization, particularly for candidates with strong leadership and strategic skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): Finsbury Square, London
Geographic Context:
- London is a major global financial hub, offering a dynamic and vibrant work environment
- The city is home to numerous financial services organizations and provides ample opportunities for networking and professional development
- London offers a high cost of living but also high salaries and numerous cultural attractions
Work Schedule: Standard working hours are 9:00 AM to 5:30 PM, with flexibility to work remotely 3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and a panel of stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing and brand management skills
- Strategic thinking and problem-solving abilities
- Stakeholder management and communication skills
- Cultural fit and alignment with HSBC's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research HSBC's brand and marketing strategies to demonstrate your understanding of the organization and its goals
ATS Keywords: Brand Narratives, Marketing Campaigns, Audience Engagement, Brand Positioning, Creative Briefing, Stakeholder Alignment, Performance Analysis, Risk Management, Governance Frameworks, Innovation, Client Acquisition, Client Retention, Data Analysis, Campaign Management, Compliance, Trend Analysis
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's marketing and brand management skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Openness
- Responsibility
- Respect
- Integrity
- Service
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do you align with HSBC's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a hybrid environment, and what strategies do you use to maintain productivity and engagement when working remotely?
- Can you provide an example of a time when you had to adapt your work style to fit a new team or project, and what was the outcome?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process for this role, as HSBC places a strong emphasis on its core values and work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced and ever-evolving marketing landscape
- Adapting to a hybrid work environment and maintaining productivity and engagement
- Navigating a large organization and building effective working relationships with various internal teams and external agencies
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Brand Manager position within a financial services organization, with a focus on campaign management and stakeholder alignment
- Unlike other marketing roles, this position requires a strong understanding of commercial banking products and services and risk management frameworks
- Career progression in this role may lead to a Head of Marketing or similar senior leadership position within the HSBC organization
ASSUMPTION: This role offers unique opportunities for career growth and development within the HSBC organization, particularly for candidates with strong leadership and strategic skills.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new commercial banking product, resulting in a 20% increase in client acquisition within the first 6 months
- Conducting market research and analysis to identify trends and opportunities in the innovation banking sector, leading to the development of a new strategic marketing plan
- Managing a team of marketing professionals to rebrand a regional banking division, resulting in improved customer satisfaction scores and increased brand awareness
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, manage teams, and drive results in a financial services context.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30-60-90 days?
- How does HSBC support the professional development and career growth of its marketing employees?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does HSBC approach innovation and staying ahead of industry trends in the marketing space?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the organization, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research HSBC's brand and marketing strategies to demonstrate your understanding of the organization and its goals
- Follow up with the HSBC Recruitment Helpdesk one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
