Vice President, Marketing

📌 Core Information

🔹 Job Title: Vice President, Marketing

🔹 Company: Relay Graduate School of Education

🔹 Location: Flexible within the US

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading Relay’s comprehensive marketing strategy to drive enrollment, grow brand visibility, and support long-term revenue growth.
• Overseeing all marketing functions (digital, content, operations, and brand) to ensure alignment with Relay’s mission and growth objectives.
• Setting the vision and strategy for brand, digital, content, and campaign marketing.
• Developing and executing multi-channel marketing strategies to support national and regional enrollment goals.
• Managing and mentoring a high-performing marketing leadership team and building a culture of excellence, equity, and innovation.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive growth and brand awareness for Relay GSE.

📋 Key Responsibilities

✅ Strategic Marketing Leadership (45%): Set the vision and strategy for brand, digital, content, and campaign marketing. Develop and execute multi-channel marketing strategies to support national and regional enrollment goals. Align marketing goals and metrics with institutional priorities for growth, equity, and impact. Oversee marketing budget, ensuring cost-effectiveness and return on investment. Leverage data to refine strategies, improve performance, and guide decision-making. Partner with Finance and Product/Innovation to forecast marketing-driven enrollment and revenue outcomes. Collaborate with other senior leaders to align marketing with programmatic and organizational goals.

✅ Brand, Messaging, and Communications (35%): Elevate Relay’s brand position nationally through storytelling, design, and thought leadership. Ensure consistent, mission-aligned messaging across all channels and touchpoints, including owned, earned, and paid media. Lead the development of differentiated messaging tailored to diverse audiences (e.g., prospective students, school partners, funders). Guide thought leadership strategy in partnership with senior leadership to increase Relay’s visibility and credibility in the field. Develop strategic campaigns that reinforce Relay’s equity commitments and promote inclusive representation.

✅ Team Development & Cross-Functional Collaboration (20%): Manage and mentor a high-performing marketing leadership team and build a culture of excellence, equity, and innovation. Foster collaboration with key departments (Partnerships, Admissions, Public Affairs, and Program) to ensure unified messaging and marketing alignment. Partner with Sales and Partnerships to generate, nurture, and convert qualified leads through marketing automation and content strategy. Implement scalable systems and operations to improve team efficiency and performance tracking. Represent the marketing function internally, contributing to strategic planning and cross-functional initiatives.

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership to drive marketing success for Relay GSE.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 8+ years of progressive marketing experience, including 5+ years in a senior leadership role.

Required Skills:

• Proven track record developing and executing integrated marketing strategies that drive measurable growth.
• Experience leading brand development, messaging, and thought leadership initiatives in mission-driven organizations.
• Deep expertise in digital marketing, including performance marketing, email, SEO/SEM, and social media.
• Strong people leadership skills with a track record of building and managing diverse, high-performing teams.
• Demonstrated ability to use data and analytics to inform strategy and improve marketing performance.
• Skilled collaborator with experience partnering across departments such as Admissions, Partnerships, and Public Affairs.
• Excellent communication and storytelling skills with a strong grasp of audience segmentation and message alignment.

Preferred Skills:

• Experience in enrollment-driven or higher education marketing environments.
• Background in K–12 education, teacher preparation, or nonprofit/social impact sectors.
• Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Strong alignment with Relay’s mission and commitment to educational equity.

ASSUMPTION: While a master's degree is preferred, relevant experience and a strong portfolio can compensate for a lack of formal education.

💰 Compensation & Benefits

Salary Range: $152,896 - $206,409 per year. New hires will be offered a salary at the starting point of the range, $152,896, to allow for an equitable starting salary process and continual salary growth during an employee’s time at Relay GSE.

Benefits:

• Health Insurance
• Disability Insurance
• Life Insurance
• Retirement Plan
• Professional Development
• Gym Reimbursement
• Adoption Assistance
• Paid Time Off
• Parental Leave

Working Hours: Full-time position with a typical workweek of 40 hours.

ASSUMPTION: The salary range is competitive for the nonprofit sector and reflects the importance of this role in driving Relay GSE's growth and mission.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically focused on teacher preparation and school leadership programs.

Company Size: Medium-sized nonprofit organization with a significant impact on the education sector.

Founded: Relay GSE was founded in 2015, making it a relatively young organization with a strong commitment to innovation and growth.

Company Description:

• Relay GSE is an accredited not-for-profit institution of higher education serving thousands of educators from across the country.
• Their mission is to ensure that all students are taught by excellent educators, in order to build a more just world where every student has a clear path to a fulfilling life.
• Relay GSE offers teacher preparation programs, leadership programs, and teacher-facing professional education to provide ongoing learning to educators.

Company Specialties:

• Teacher Preparation Programs
• School Leadership Programs
• Teacher-Facing Professional Education
• Educational Equity and Anti-Racism Initiatives

Company Website: https://www.relay.edu/

ASSUMPTION: Relay GSE is a mission-driven organization that values diversity, equity, and inclusion, and seeks candidates who align with these values.

📊 Role Analysis

Career Level: Executive/VP level role, reporting directly to the Chief Growth Officer.

Reporting Structure: This role will oversee the marketing leadership team and collaborate with other senior leaders across the organization.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a balance between remote work and on-site collaboration.

Growth Opportunities:

• Potential to shape Relay GSE's marketing strategy and drive significant growth in enrollment and brand visibility.
• Opportunity to mentor and develop a high-performing marketing leadership team.
• Potential to expand the role's impact and influence as Relay GSE continues to grow and evolve.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on Relay GSE's mission and success.

🌍 Location & Work Environment

Office Type: Flexible, with a preference for candidates located within the US.

Office Location(s): While Relay GSE has headquarters in New York City, this role can be based remotely within the US.

Geographic Context:

• The US has a diverse range of educational landscapes, with varying needs and opportunities for teacher preparation and school leadership programs.
• Relay GSE's flexible location policy allows for candidates to work from states where they are legally authorized to work and subject to local tax withholdings.
• Relay GSE is a registered employer in multiple states, including California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington State, and Washington DC.

Work Schedule: Full-time position with a typical workweek of 40 hours, with flexibility for remote work arrangements.

ASSUMPTION: The flexible location policy allows Relay GSE to attract a diverse and talented pool of marketing professionals from across the US.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interviews with senior leadership and marketing team members.
• Final interview with the Chief Growth Officer and other senior stakeholders.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership and team management skills.
• Alignment with Relay GSE's mission and values.
• Cultural fit and ability to thrive in a dynamic, mission-driven organization.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic leadership, brand development, and digital marketing.
• Be prepared to discuss your approach to data-driven decision-making and marketing performance optimization.
• Demonstrate your understanding of Relay GSE's mission and commitment to educational equity in your application materials.

ATS Keywords: Marketing Strategy, Brand Development, Digital Marketing, Team Leadership, Data Analysis, Enrollment Growth, Higher Education Marketing, Mission-Driven Organizations, Educational Equity

ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing expertise, leadership skills, and cultural fit with Relay GSE's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Salesforce)
• CRM systems (e.g., Salesforce, HubSpot)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and Relay GSE's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Commitment to Educational Equity and Anti-Racism
• Excellence in Teaching and Learning
• Collaboration and Partnership
• Innovation and Continuous Improvement

Work Style:

• Strategic and data-driven approach to marketing
• Collaborative and cross-functional teamwork
• Mission-focused and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align your marketing strategies with an organization's mission and values?
• Can you provide an example of a time when you drove enrollment growth through innovative marketing campaigns?
• How do you foster a culture of excellence, equity, and innovation within your marketing team?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Relay GSE's mission and values, as well as a strategic and collaborative work style that fits well with the organization's culture.

⚠️ Potential Challenges

• Balancing strategic leadership with hands-on execution in a fast-paced, mission-driven environment.
• Managing a high-performing marketing leadership team with diverse skills and backgrounds.
• Navigating the complexities of higher education marketing and enrollment management.
• Adapting to changes in Relay GSE's growth and priorities, as the organization continues to evolve and expand.

ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of higher education marketing and enrollment management.
• Compared to other VP-level marketing roles, this position offers a unique opportunity to drive growth and brand visibility for a mission-driven organization focused on educational equity.
• Career progression in this role may involve expanding into other senior leadership positions within Relay GSE or similar organizations.

ASSUMPTION: This role offers a unique blend of strategic marketing leadership, mission-driven focus, and growth potential within the higher education sector.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive enrollment growth for a new teacher preparation program.
• Launching a thought leadership campaign to position Relay GSE as a leading voice in the field of teacher preparation and educational equity.
• Implementing a marketing automation and CRM system to improve team efficiency and performance tracking.

ASSUMPTION: These sample projects illustrate the strategic and mission-driven nature of the marketing work required for this role.

❓ Key Questions to Ask During Interview

• How does Relay GSE measure the success of its marketing efforts, and how can I contribute to improving these metrics?
• What are the key priorities for the marketing team in the first 90 days, and how can I support these initiatives?
• How does Relay GSE foster a culture of innovation and continuous improvement within its marketing team?
• What opportunities exist for professional development and growth within the marketing team and the organization as a whole?
• How does Relay GSE approach collaboration and partnership with other departments and external stakeholders?

ASSUMPTION: These key questions will help candidates assess the fit of the role, the team, and the organization, as well as their potential for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic leadership, brand development, and digital marketing.
• Prepare for your interviews by researching Relay GSE's mission, values, and recent initiatives, and be ready to discuss your approach to data-driven decision-making and marketing performance optimization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.