Vice President of Brand Analytics

📌 Core Information

🔹 Job Title: Vice President of Brand Analytics

🔹 Company: DrFirst Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Healthcare IT

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and team management
• Brand performance measurement and optimization
• Customer and market insights analysis
• Cross-functional collaboration and communication
• Driving product strategy and performance

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership skills. The ideal candidate will have a strong background in brand analytics, marketing analytics, or a related field, with a proven track record of driving performance and growth for pharmaceutical brands.

📋 Key Responsibilities

✅ Lead the evolution of brand analytics by introducing cutting-edge methodologies, tools, and technologies

✅ Oversee the design and implementation of metrics and KPIs to measure adherence programs and ROI on client investments

✅ Leverage qualitative and quantitative data to improve proposals for pharma clients and identify growth opportunities

✅ Collaborate with senior leaders across product, engineering, and sales to align on strategic priorities and drive product performance

✅ Build, mentor, and manage a high-performing team of Data Scientists, fostering a culture of continuous learning and innovation

ASSUMPTION: This role involves a mix of strategic planning, hands-on data analysis, and team management. The ideal candidate will be comfortable working in a fast-paced environment and balancing multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Statistics, Economics, or a related field, with a Master’s degree in Statistics or Data Science preferred

Experience: 10+ years of experience in brand analytics, marketing analytics, or a related field, with at least 5 years in a senior leadership role

Required Skills:

• Expertise in multiple drug therapeutic classes, treatment decisions, and patient journeys
• Proven experience in marketing mix, attribution, and promotion response analytics
• Strong leadership, communication, and interpersonal skills
• Proficient in analytics platforms (e.g., QuickSight, Tableau) and data management tools

Preferred Skills:

• Experience in the pharmaceutical industry
• Familiarity with branded drug strategies, consumer behavior, and market dynamics

ASSUMPTION: The ideal candidate will have a strong background in brand analytics, with a proven track record of driving performance and growth for pharmaceutical brands. They will also possess strong leadership, communication, and interpersonal skills, as well as proficiency in analytics platforms and data management tools.

💰 Compensation & Benefits

Salary Range: $200,000 - $260,000 per year (Exact compensation may vary based on skills and experience)

Benefits:

• Medical, dental, and vision insurance
• 401K with company match
• HSA for eligible employees
• Short and long-term disability, AD&D, and group life insurance
• Accrued annual paid time off (PTO) and paid holiday days
• Employee Assistance Program
• Continuing Education funds
• Voluntary benefits

Working Hours: Full-time (40 hours per week) with up to 25% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President of Brand Analytics role in the United States. The benefits listed are subject to change and may vary based on the company's policies and the employee's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: DrFirst is a successful Healthcare IT company experiencing significant growth, with a focus on improving patient outcomes and reducing clinical errors

Company Size: 201-500 employees

Founded: 2000

Company Description:

• DrFirst pioneers healthcare solutions and services that connect people and information to improve patient outcomes
• Offers end-to-end solutions for prescribing, adherence, and optimization, supporting providers and patients in navigating complex healthcare systems
• Has won over 25 awards for excellence and innovation, including the Edison Awards in 2023

Company Specialties:

• E-prescribing
• Medication History
• Patient safety
• ROI
• Electronic prescribing
• MEDITECH
• HIS
• HIT
• ARRA
• E-prescribing of Controlled Substances
• Meaningful Use
• EHR
• EMR
• Patient Education
• Medication management
• Care collaboration
• Telehealth

Company Website: drfirst.com

ASSUMPTION: DrFirst is a well-established company in the Healthcare IT industry, with a strong focus on innovation and improving patient outcomes. The company offers a range of solutions for providers and patients, supporting them in navigating complex healthcare systems.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Chief Marketing Officer and leads a team of Data Scientists

Work Arrangement: Remote solely, with up to 25% travel required

Growth Opportunities:

• Potential to shape the future of the company's brand analytics capabilities
• Opportunity to work with a diverse range of pharmaceutical clients and brands
• Possibility to mentor and develop a team of Data Scientists

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the company's brand analytics capabilities, work with a diverse range of pharmaceutical clients, and mentor a team of Data Scientists.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): United States

Geographic Context:

• The United States has a diverse range of healthcare systems and providers, offering a wide range of opportunities for growth and innovation
• The remote work environment allows for flexibility and work-life balance
• The company's headquarters are located in Rockville, MD, with additional offices in Mesa, AZ

Work Schedule: Full-time (40 hours per week) with up to 25% travel required

ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the diverse range of healthcare systems and providers in the United States provides a wide range of opportunities for growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth phone or video interview with the hiring manager and team members
• On-site or virtual final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Leadership and team management skills
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience in brand analytics, marketing analytics, or a related field
• Demonstrate a strong understanding of pharmaceutical brands, consumer behavior, and market dynamics
• Showcase your ability to lead and manage a team of Data Scientists

ATS Keywords: Brand Analytics, Marketing Analytics, Pharmaceutical Brands, Consumer Behavior, Market Dynamics, Team Leadership, Data Analysis, Strategic Thinking

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, leadership, and communication skills. The ideal candidate will have a strong background in brand analytics, with a proven track record of driving performance and growth for pharmaceutical brands.

🛠️ Tools & Technologies

• Analytics platforms (e.g., QuickSight, Tableau)
• Data management tools
• Programming languages (e.g., Python, R)
• Data visualization tools (e.g., Power BI, Tableau)

ASSUMPTION: The ideal candidate will be proficient in analytics platforms and data management tools, with a strong background in brand analytics and marketing analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer-centric

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and complex analytical tools?
• Do you possess strong leadership, communication, and interpersonal skills?
• Are you passionate about improving patient outcomes and reducing clinical errors?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic work environment, with strong leadership, communication, and interpersonal skills. They will also be passionate about improving patient outcomes and reducing clinical errors.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative environment
• Balancing strategic planning and hands-on data analysis
• Keeping up with the latest trends and technologies in brand analytics
• Navigating the complex and often fragmented healthcare system

ASSUMPTION: The ideal candidate will be comfortable managing a remote team, balancing strategic planning and hands-on data analysis, and navigating the complex healthcare system. They will also be proactive in keeping up with the latest trends and technologies in brand analytics.

📈 Similar Roles Comparison

• This role is unique in its focus on brand analytics for pharmaceutical brands, with a strong emphasis on strategic leadership and team management
• Similar roles in the industry may focus more on market research, consumer behavior, or competitive analysis
• Career paths in this role may lead to senior leadership positions in brand analytics, marketing, or healthcare IT

ASSUMPTION: This role is unique in its focus on brand analytics for pharmaceutical brands, with a strong emphasis on strategic leadership and team management. Similar roles in the industry may focus more on market research, consumer behavior, or competitive analysis, with career paths leading to senior leadership positions in brand analytics, marketing, or healthcare IT.

📝 Sample Projects

• Developing a comprehensive brand performance measurement framework for a major pharmaceutical client
• Conducting a market segmentation analysis to identify high-potential patient populations for a new drug launch
• Optimizing a marketing mix model to improve ROI for a portfolio of branded drugs

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Vice President of Brand Analytics may face in this role, from developing comprehensive brand performance measurement frameworks to conducting market segmentation analyses and optimizing marketing mix models.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the brand analytics department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for the brand analytics team in the first 90 days?
• How does the company measure the success of its brand analytics initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions will help the candidate better understand the team structure, company culture, and priorities for the brand analytics team in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience in brand analytics, marketing analytics, or a related field
• Prepare examples of your work in brand performance measurement, customer and market insights analysis, and team leadership
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.