📌 Core Information
🔹 Job Title: Vice President of Digital Marketing and Growth
🔹 Company: Travel + Leisure Co.
🔹 Location: Orlando, Florida
🔹 Job Type: Full-Time
🔹 Category: Hospitality, Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading comprehensive digital marketing initiatives to drive brand awareness, customer acquisition, and revenue growth
- Overseeing marketing technology and data infrastructure to enhance performance and foster innovation
- Managing a team of 75-80 digital marketing professionals
- Collaborating with cross-functional teams to execute digital initiatives and drive growth
ASSUMPTION: This role requires a strategic thinker with a proven track record in digital marketing and a strong background in leading high-performing teams.
📋 Key Responsibilities
✅ Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives
✅ Stay abreast of industry trends, emerging technologies, and digital marketing best practices
✅ Lead customer acquisition through various digital channels and optimize conversion funnels
✅ Oversee the selection, implementation, and optimization of marketing technology tools
✅ Manage marketing data and analytics to ensure accurate reporting and insights for informed decision-making
✅ Lead enterprise-wide personalization efforts across all digital mediums
✅ Lead holistic digital pods responsible for driving growth in alignment with the company's most critical digital priorities
ASSUMPTION: This role involves a high level of strategic thinking, data analysis, and team leadership to drive successful digital marketing campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor's or master’s degree in marketing, Business, or a related field
Experience: Minimum 12 years of direct experience in digital marketing and at least 8 years in a management role
Required Skills:
- Proven experience developing and executing successful digital marketing strategies
- Strong strategic thinking and ability to align digital initiatives with overall business objectives
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Experience in selecting, implementing, and optimizing marketing technology tools
- Proficiency in managing marketing data and analytics for data-driven decision-making
- Demonstrated ability to lead and inspire high-performing digital marketing teams
- Experience in developing and managing digital marketing budgets
- Excellent communication skills to articulate complex digital strategies and insights
Preferred Skills:
- Proficiency in using and managing marketing technology platforms
- Expertise in data management, including the ability to collect, analyze, and interpret large sets of data for actionable insights
- Familiarity with SEO and SEM tools for keyword research, competitor analysis, and performance tracking
- Experience working with CMS platforms for content creation, optimization, and management
- Proficient in using email marketing platforms for campaign creation, automation, and analytics
- Expertise in web analytics tools, such as Google Analytics, to track and analyze website performance
- Experience with A/B testing tools for optimizing digital marketing campaigns and user experiences
- Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) for campaign creation, targeting, and optimization
- Proficiency in CDP systems for customer data management and segmentation
- Basic understanding of HTML, CSS, and JavaScript
- Knowledge of data privacy regulations and compliance requirements
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving successful digital strategies and leading high-performing teams.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a Vice President of Digital Marketing role in the Orlando area)
Benefits:
- Medical, Dental, and Vision insurance
- Flexible Spending Accounts
- Life and Accident coverage
- Disability insurance
- Paid Time Off, Parental Leave, and Holidays (depending on position)
- 401k with employer match
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Orlando area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, Travel
Company Size: 10,001+ employees (Large enterprise)
Founded: 1972 (as a part of Wyndham Hotels and Resorts)
Company Description:
- Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands.
- The company offers more than six million vacations to travelers every year through its extensive Vacation Ownership portfolio, which includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide.
- Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI.
Company Specialties:
- Vacation Ownership
- Travel Membership
- Hospitality
- Resorts
Company Website: travelleisureco.com
ASSUMPTION: Travel + Leisure Co. is a well-established company in the hospitality industry, with a strong focus on vacation ownership and travel membership. This role offers the opportunity to work in a large, dynamic organization with a global presence.
📊 Role Analysis
Career Level: Executive (Vice President)
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of 75-80 digital marketing professionals.
Work Arrangement: On-site, with flexibility for remote work (hybrid arrangement may be considered for the right candidate)
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department or the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to develop and mentor team members, fostering a culture of professional growth and skill development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the company and make a meaningful impact on the organization's success.
🌍 Location & Work Environment
Office Type: Corporate Headquarters
Office Location(s): Orlando, Florida
Geographic Context:
- The Orlando area offers a diverse range of cultural attractions, theme parks, and outdoor activities
- The cost of living in Orlando is generally lower than in other major metropolitan areas in the United States
- Orlando has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The Orlando area offers a unique blend of cultural attractions, outdoor activities, and a lower cost of living compared to other major metropolitan areas in the United States. The work environment is dynamic and fast-paced, with a focus on driving business growth through innovative digital marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss qualifications and fit for the role
- In-depth behavioral interview with the hiring manager to assess strategic thinking, leadership, and cultural fit
- Final interview with the Chief Marketing Officer to discuss long-term vision and alignment with company objectives
Key Assessment Areas:
- Strategic thinking and digital marketing expertise
- Leadership and team management skills
- Cultural fit and alignment with company values
- Problem-solving and data-driven decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing strategy, customer acquisition, and marketing technology
- Demonstrate your ability to lead and inspire high-performing teams
- Showcase your understanding of the hospitality industry and Travel + Leisure Co.'s business model
ATS Keywords: Digital Marketing, Customer Acquisition, SEO, SEM, Email Marketing, Marketing Technology, Team Leadership, Strategic Thinking, Hospitality, Travel
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, digital marketing expertise, and leadership skills. Tailoring your application materials to highlight your relevant experience and skills is essential for success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Zoho CRM)
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tools (e.g., Google Analytics, Google Ads, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content Management Systems (CMS) (e.g., WordPress, Adobe Experience Manager)
- Customer Data Platforms (CDP) (e.g., Tealium, Segment)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: This role requires proficiency in using and managing a wide range of marketing technology platforms, tools, and analytics to drive successful digital marketing campaigns and initiatives.
👔 Cultural Fit Considerations
Company Values:
- Put the World on Vacation
- Innovate with Purpose
- Collaborate with Heart
- Deliver Exceptional Experiences
- Grow Together
Work Style:
- Fast-paced and dynamic, with a focus on driving business growth
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and results-oriented, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful digital marketing strategies in the hospitality or travel industry?
- Are you comfortable working in a fast-paced, dynamic environment and driving business growth through innovative digital marketing campaigns?
- Do you thrive in a collaborative, inclusive work environment and enjoy working with cross-functional teams to achieve common goals?
- Are you proficient in using and managing a wide range of marketing technology platforms, tools, and analytics to drive successful digital marketing campaigns and initiatives?
ASSUMPTION: Candidates should have a strong cultural fit with Travel + Leisure Co.'s values and work style, with a proven track record of driving successful digital marketing strategies in the hospitality or travel industry.
⚠️ Potential Challenges
- Managing a large team (75-80 digital marketing professionals) and driving consistent high performance
- Balancing strategic thinking and execution in a fast-paced, dynamic environment
- Adapting to emerging technologies and trends in the digital marketing landscape
- Ensuring data privacy and compliance in marketing efforts
ASSUMPTION: This role presents unique challenges and opportunities for candidates to demonstrate their leadership, strategic thinking, and adaptability in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving digital growth and innovation within a large, established hospitality company
- Compared to similar roles in other industries, this position offers a unique blend of strategic thinking, leadership, and digital marketing expertise
- Career progression in this role may involve advancing to a senior leadership role within the marketing department or the company
ASSUMPTION: This role offers a unique opportunity for candidates to leverage their digital marketing expertise and leadership skills to drive business growth within a large, established hospitality company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth for a new resort property
- Optimizing conversion funnels and user journeys to maximize customer acquisition, retention, and monetization efficiency for the company's vacation ownership portfolio
- Leading a cross-functional team to implement and optimize marketing technology tools to enhance the efficiency and effectiveness of digital marketing efforts
ASSUMPTION: These sample projects illustrate the strategic thinking, leadership, and digital marketing expertise required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
- How does the company support the professional growth and development of its digital marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in those areas?
- How does the company measure the success of its digital marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the company?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, its industry, and the specific requirements of the role
- Follow up with the recruiter after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
