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Vice President of Marketing

Enterpret
Full-time
On-site
New York, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Vice President of Marketing

πŸ”Ή Company: Enterpret

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-03-19

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Architecting Enterpret's market position and category
  • Driving global brand awareness and customer acquisition
  • Collaborating with cross-functional teams for cohesive execution
  • Leveraging AI-powered customer insights for strategic decision-making

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and innovation to drive Enterpret's marketing efforts and establish the company as a leader in AI-powered customer insights.

πŸ“‹ Key Responsibilities

βœ… Craft a compelling market position and category strategy for Enterpret

βœ… Analyze market trends and customer data to refine marketing strategies

βœ… Develop and execute strategic PR, content, and analyst relations initiatives to elevate Enterpret's brand

βœ… Translate complex AI capabilities into clear, compelling messaging for diverse customer segments

βœ… Lead high-impact product launches with strategic go-to-market plans and exceptional marketing collateral

βœ… Scale multi-channel marketing initiatives to drive global brand awareness, pipeline growth, and measurable ROI

βœ… Collaborate closely with Sales to optimize lead nurturing, conversions, and achieve aggressive growth targets

βœ… Leverage Enterpret's AI platform to glean real-time customer feedback insights and refine strategies

βœ… Foster a culture of customer obsession that informs every marketing decision

βœ… Recruit, mentor, and scale a high-performing marketing team, driving a culture of innovation, accountability, and agility

βœ… Partner closely with Product, Sales, Engineering, and Customer Success teams to ensure alignment and cohesive execution

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, category creation, product marketing, and demand generation to successfully drive Enterpret's marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in B2B SaaS marketing, with a focus on category creation, product marketing, and demand generation

Required Skills:

  • Proven track record of driving brand awareness, pipeline growth, and revenue for B2B SaaS companies
  • Exceptional storytelling and communication skills
  • Strategic thinking and analytical skills
  • Strong leadership and team-building abilities
  • Experience with AI-powered customer insights platforms

Preferred Skills:

  • Experience in a fast-paced, dynamic startup environment
  • Familiarity with the Voice of Customer (VoC) category
  • Strong relationships with industry analysts and influencers

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing, with a proven track record of driving brand awareness, pipeline growth, and revenue for high-growth companies.

πŸ’° Compensation & Benefits

Salary Range: $250,000 - $350,000 per year (based on industry standards for a VP of Marketing role in New York City with 10+ years of experience)

Benefits:

  • Ownership: Influence the trajectory of an early-stage startup
  • Competitive Compensation: Top-tier salary and equity
  • Health & Retirement: Medical, dental, vision, and 401(k)
  • Time Off: Generous vacation and parental leave policies

Working Hours: Full-time, with flexible hours to accommodate team collaboration and project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role in New York City with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Customer Intelligence Platforms

Company Size: Series A startup (small team, fast-paced environment)

Founded: 2022

Company Description:

  • Enterpret is a Series A company pioneering the next generation of customer intelligence platforms
  • The company's mission is to transform how companies learn from and act on customer feedback
  • Enterpret partners with innovative companies like Notion, Canva, Strava, Hinge, Nextdoor, Vimeo, and more to redefine the Voice of Customer (VoC) category

Company Specialties:

  • AI-powered customer insights
  • Voice of Customer (VoC) intelligence
  • Customer feedback analysis

Company Website: www.enterpret.com

ASSUMPTION: Enterpret is a well-funded startup with a strong focus on innovation and growth in the customer intelligence space. The company's small size and fast-paced environment offer ample opportunities for candidates to make a significant impact.

πŸ“Š Role Analysis

Career Level: Executive (VP-level)

Reporting Structure: Reports directly to the CEO, Varun Sharma

Work Arrangement: On-site, with flexible hours to accommodate team collaboration and project demands

Growth Opportunities:

  • As Enterpret grows, there will be opportunities for the VP of Marketing to expand their team and influence
  • The role offers the potential to shape the company's brand and category, making a lasting impact on its success
  • Working closely with the CEO provides exposure to high-level strategic decision-making and leadership development

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape Enterpret's brand, category, and marketing strategy as the company scales.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in New York City

Office Location(s): New York, New York

Geographic Context:

  • New York City is a major hub for technology, finance, and media industries
  • The city offers a diverse talent pool and ample networking opportunities
  • Enterpret's office is centrally located, providing easy access to public transportation and amenities

Work Schedule: Full-time, with flexible hours to accommodate team collaboration and project demands

ASSUMPTION: Enterpret's New York City office provides a dynamic and collaborative work environment, with ample opportunities for networking and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • In-depth interviews with the CEO, Varun Sharma, and other key stakeholders
  • Case study or presentation to demonstrate strategic thinking and marketing expertise
  • Background check and reference checks

Key Assessment Areas:

  • Strategic thinking and category creation
  • Product marketing and messaging expertise
  • Leadership and team-building skills
  • Analytical and data-driven decision-making

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, category creation, and demand generation
  • Prepare a case study or presentation demonstrating your ability to craft a compelling market position and drive brand awareness for a fictional company
  • Research Enterpret's mission, values, and operating principles to demonstrate your cultural fit and alignment with the company's goals

ATS Keywords: B2B SaaS, category creation, product marketing, demand generation, AI-powered customer insights, Voice of Customer (VoC), brand elevation, strategic marketing, market analysis, customer feedback

ASSUMPTION: Enterpret's interview process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit. Applicants should be prepared to demonstrate their ability to drive brand awareness, pipeline growth, and revenue for a fast-paced, dynamic startup.

πŸ› οΈ Tools & Technologies

  • AI-powered customer insights platform (Enterpret's own technology)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The VP of Marketing will be expected to leverage Enterpret's AI-powered customer insights platform to glean real-time customer feedback insights and refine marketing strategies. Additionally, the role requires proficiency in marketing automation, CRM, and project management tools to drive cohesive execution and measurable ROI.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Innovation and experimentation
  • Collaboration and accountability

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented

Self-Assessment Questions:

  • How do you stay up-to-date with the latest trends and best practices in B2B SaaS marketing?
  • Can you provide an example of a time when you successfully executed a strategic marketing campaign that drove significant brand awareness and pipeline growth?
  • How do you foster a culture of customer obsession within your team, and how do you ensure that customer feedback informs every marketing decision?

ASSUMPTION: Enterpret values candidates who are customer-obsessed, innovative, and collaborative. Applicants should be prepared to demonstrate their alignment with the company's values and their ability to thrive in a fast-paced, dynamic startup environment.

⚠️ Potential Challenges

  • Competing for market share in a crowded customer intelligence space
  • Balancing strategic, long-term initiatives with tactical, short-term demands
  • Managing a small, fast-paced team with limited resources
  • Adapting to the dynamic nature of a fast-growing startup, with shifting priorities and changing market conditions

ASSUMPTION: The VP of Marketing role at Enterpret presents unique challenges, including competition in a crowded market, balancing strategic and tactical demands, and managing a small, fast-paced team. Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-growing startup environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses on category creation and establishing Enterpret as the definitive leader in AI-powered customer insights
  • This role requires a strong understanding of AI-powered customer insights platforms and the ability to leverage real-time customer feedback insights to refine marketing strategies
  • As a VP-level role, this position offers significant growth potential and the opportunity to shape Enterpret's brand, category, and marketing strategy as the company scales

ASSUMPTION: The VP of Marketing role at Enterpret is unique in its focus on category creation and establishing the company as a leader in AI-powered customer insights. This role offers significant growth potential and the opportunity to shape Enterpret's brand, category, and marketing strategy as the company scales.

πŸ“ Sample Projects

  • Developing a strategic market position and category strategy for Enterpret
  • Executing a high-impact product launch with strategic go-to-market plans and exceptional marketing collateral
  • Leveraging Enterpret's AI platform to glean real-time customer feedback insights and refine marketing strategies

ASSUMPTION: The VP of Marketing role at Enterpret involves a range of strategic, tactical, and analytical projects, from developing a market position and category strategy to executing high-impact product launches and leveraging AI-powered customer insights to refine marketing strategies.

❓ Key Questions to Ask During Interview

  • How does Enterpret plan to differentiate itself in the crowded customer intelligence space, and what role will the VP of Marketing play in driving this differentiation?
  • Can you describe the team structure and dynamics within the marketing department, and how does the VP of Marketing role fit into this structure?
  • How does Enterpret foster a culture of innovation and experimentation within the marketing department, and what opportunities exist for the VP of Marketing to drive this culture?
  • What are the key priorities for the VP of Marketing role in the first 30, 60, and 90 days, and how will these priorities evolve over time?
  • How does Enterpret support the work-life balance of its employees, and what resources are available to help the VP of Marketing manage their team's well-being and productivity?

ASSUMPTION: Applicants should ask thoughtful, strategic questions during the interview process to demonstrate their interest in the role and their ability to drive Enterpret's marketing efforts. These questions should focus on the company's market differentiation, team dynamics, cultural fit, priorities, and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, category creation, product marketing, and demand generation
  • Prepare a case study or presentation demonstrating your ability to craft a compelling market position and drive brand awareness for a fictional company
  • Research Enterpret's mission, values, and operating principles to demonstrate your cultural fit and alignment with the company's goals
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.