📌 Core Information
🔹 Job Title: Vice President of Sales & Marketing
🔹 Company: Driven Brands Inc.
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading strategy and execution of sales management, sales training, sales planning, sales operations, national business development, and marketing functions
- Driving revenue and EBITDA growth through effective leadership and management of sales and marketing teams
- Developing and maintaining key performance indicators (KPIs) and monitoring sales and marketing performance metrics
- Collaborating cross-functionally with various teams, including the CFD team, to ensure proper product and marketing launches and obtain market insights
- Stewarding the brand and public relations of ATI to expand market awareness and standing
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of sales and marketing functions to drive success in a competitive market.
📋 Key Responsibilities
✅ Manage and direct the sales, business development, sales operations, and marketing organizations to drive revenue and EBITDA
✅ Drive demand and lead generation through appropriate channels to support new membership growth
✅ Support content utilization to increase current member retention and program longevity
✅ Work with the Senior Management Team to develop and guide ATI corporate strategy
✅ Develop and maintain key performance indicators (KPIs) for each department and report out those metrics to leadership
✅ Monitor sales and marketing performance metrics and provide regular reports to senior management
✅ Work cross-functionally with the CFD team to ensure proper collaboration of product and marketing launches, as well as obtaining market insights
✅ Help steward the brand and public relations of ATI to expand awareness and standing in the market
✅ Manage all forms of sales compensation for the above departments to ensure alignment with annual goals and targets
✅ Help analyze market competitiveness, pricing, sales incentive plans, and product and channel strategy
✅ Improve utilization of current partnerships to elevate ATI’s leadership position within the industry
ASSUMPTION: This role involves a high level of strategic thinking, team management, and cross-functional collaboration to achieve desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or finance required. Master's degree in marketing or business is optimal but not required.
Experience: Seven to ten years of related experience in a senior-level marketing (VP/Director or CMO) or sales management (VP/Director or CRO) role with an extensive knowledge of the nuances of sales and marketing functions.
Required Skills:
- Strong leadership, communication, interpersonal, and customer service skills
- Strong reporting and analytical skills, including report creation and executive-level presentation skills
- In-depth knowledge of selling strategies and methods, as well as employee motivation techniques
- Excellent cross-functional leadership and communication skills
- Deep experience with Salesforce, HubSpot, PowerPoint, and Excel
Preferred Skills:
- Knowledge of the automotive repair industry
ASSUMPTION: Candidates with a strong background in sales and marketing, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $158,600.00 - $283,300.00 per year
Benefits:
- Health and wellness benefits
- Paid time off
- Holiday pay
Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as location and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on the automotive aftermarket and franchising
Company Size: 5,001-10,000 employees, providing a large and established work environment with ample opportunities for collaboration and growth
Founded: Driven Brands was founded in 2006 and has since grown to become the largest automotive services company in North America
Company Description:
- Driven Brands is the parent company of some of North America’s leading automotive service businesses, including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A/C, and CARSTAR
- The company offers a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance, and car wash services
- As of the end of Fiscal Year 2024, Driven Brands had 5,200 locations across 14 countries
Company Specialties:
- Retail
- Automotive aftermarket
- Franchising
Company Website: DrivenBrands.com
ASSUMPTION: Driven Brands' extensive network and diverse range of services provide a robust platform for growth and innovation in the automotive industry.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to the President of ATI
Reporting Structure: The VP of Sales & Marketing will oversee the sales, business development, sales operations, and marketing organizations, with direct reports including department heads and team members
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to shape and grow the sales and marketing functions within ATI
- Opportunities to collaborate with and learn from other senior leaders within Driven Brands
- Possibility to expand the role's scope and influence as ATI continues to grow and evolve
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on ATI's success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work on-site as needed
Office Location(s): Maryland, with the flexibility to work remotely from anywhere in the United States
Geographic Context:
- The United States offers a large and diverse market for automotive services, with numerous opportunities for growth and expansion
- Working remotely provides flexibility and the ability to balance work and personal life more effectively
- The Maryland location offers access to a vibrant business ecosystem and a talented workforce
Work Schedule: Full-time, typically 40 hours per week, with flexibility based on business needs and personal preferences
ASSUMPTION: The remote work arrangement and flexible hours provide a strong work-life balance, allowing employees to maintain a healthy lifestyle while pursuing their career goals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with senior leadership
- Final interview with the President of ATI
Key Assessment Areas:
- Sales and marketing strategy and execution
- Leadership and team management skills
- Cross-functional collaboration and communication
- Industry knowledge and market awareness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as any industry-specific knowledge
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Research Driven Brands and ATI to demonstrate your enthusiasm for the role and understanding of the company's mission and values
ATS Keywords: Sales management, sales training, sales planning, sales operations, national business development, marketing, revenue growth, EBITDA, KPIs, market competitiveness, pricing, sales incentive plans, product channel strategy, automotive repair industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- PowerPoint
- Excel
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used extensively for sales and marketing activities, reporting, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Continuous improvement
- Collaboration
- Accountability
Work Style:
- Strategic and forward-thinking
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with Driven Brands' core values, and can you provide an example of a time when you demonstrated each value?
- How comfortable are you working in a remote or hybrid work environment, and what strategies do you use to maintain productivity and engagement in such an environment?
- Describe your preferred work style and how it contributes to your success in a leadership role. How do you adapt your work style to accommodate the needs of your team members?
ASSUMPTION: Candidates who demonstrate a strong fit with Driven Brands' core values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance and engagement
- Balancing the strategic and tactical aspects of the role, particularly in a fast-paced and evolving market
- Navigating the complexities of the automotive repair industry and understanding the unique needs of independent shop owners
- Adapting to the specific needs and preferences of various stakeholders, including ATI members, Driven Brands leadership, and other internal teams
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a deep understanding of the industry and its key players.
📈 Similar Roles Comparison
- This role is unique in its focus on the automotive repair industry and the specific needs of independent shop owners
- Compared to other VP of Sales & Marketing roles, this position requires a strong understanding of the industry's nuances and the ability to tailor sales and marketing strategies accordingly
- Career progression in this role may involve expanding into other areas of Driven Brands' business or taking on additional responsibilities within ATI
ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the automotive repair industry will be well-positioned to succeed in this role and make a significant impact on ATI's growth and success.
📝 Sample Projects
- Developing and implementing a comprehensive sales and marketing strategy to drive membership growth and retention within ATI
- Conducting market research and analysis to identify new opportunities for ATI's expansion and growth
- Collaborating with the CFD team to launch new products or services and ensure their successful integration into ATI's offerings
ASSUMPTION: These projects provide an opportunity to demonstrate the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the industry and its key trends.
❓ Key Questions to Ask During Interview
- Can you describe the current state of ATI's sales and marketing efforts, and what areas you see as most in need of improvement or growth?
- How does ATI collaborate with other departments and teams within Driven Brands, and what opportunities exist for further integration and synergy?
- What are the most significant challenges facing the automotive repair industry, and how can ATI position itself to capitalize on emerging trends and opportunities?
- How does Driven Brands support the professional development and growth of its employees, particularly in senior leadership roles like this one?
- What is the company's long-term vision for ATI, and how does this role contribute to achieving that vision?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, their understanding of the industry, and their commitment to driving ATI's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://wd1.myworkdaysite.com/recruiting/drivenbrands/DrivenBrandsCareerSite/job/Remote---United-States/Vice-President-of-Sales---Marketing_JR124630
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as any industry-specific knowledge
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Research Driven Brands and ATI to demonstrate your enthusiasm for the role and understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
