📌 Core Information
🔹 Job Title: Vice President of Strategic Marketing
🔹 Company: Hydrite
🔹 Location: Brookfield, Wisconsin
🔹 Job Type: On-site
🔹 Category: Chemical Manufacturing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing enterprise-level marketing strategies to accelerate growth and strengthen the brand.
- Collaborating with cross-functional teams to align strategic direction and ensure a competitive market presence.
- Leading market research initiatives to understand customer needs, preferences, and behaviors.
- Identifying and executing successful growth strategies to drive marketing, product development, and go-to-market plans.
- Overseeing competitive analysis and market segmentation to identify opportunities for growth and differentiation.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence at the executive level. The ideal candidate will have a proven track record in B2B marketing and experience leading cross-functional teams.
📋 Key Responsibilities
✅ Lead the development and execution of market research initiatives to understand customer needs, preferences, behaviors, and emerging trends.
✅ Translate customer and market insights into actionable strategies that drive marketing, product development, and go-to-market plans.
✅ Oversee competitive analysis and market segmentation to identify opportunities for growth and differentiation.
✅ Monitor industry trends, customer feedback, and competitor positioning to inform strategic planning and decision-making.
✅ Partner with Sales, Product, and Customer Experience teams to develop a holistic view of the customer journey and lifecycle.
✅ Use data-driven insights to influence brand positioning, messaging, and campaign strategies.
✅ Champion a customer-centric culture across the organization by sharing insights and fostering alignment around customer needs.
✅ Build and manage tools and processes for gathering VOC (Voice of Customer), NPS, and other feedback mechanisms.
ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience: 10+ years of progressive marketing leadership experience in B2B or manufacturing environments.
Required Skills:
- Proven track record of identifying and executing successful growth strategies.
- Demonstrated ability to lead cross-functional teams and influence at the executive level.
- Strong analytical, strategic thinking, and project management capabilities.
- Experience managing marketing teams, budgets, and performance metrics.
Preferred Skills:
- Experience in the chemical or industrial sectors.
- Familiarity with innovation frameworks and new product development processes (e.g., Stage-Gate, Lean Startup).
- Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
ASSUMPTION: Candidates with experience in B2B marketing, a proven track record of driving growth, and strong leadership skills are preferred.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role with 10+ years of experience in the chemical manufacturing industry in the Midwest)
Benefits:
- Up to 10% Retirement Contribution
- $500 per Year Wellness Incentive
- Medical, Dental, and Vision - Eligible first day of the month following hire date.
- 401k and profit sharing
- Paid time off
- Tuition reimbursement
- Adoption assistance
- Legal services insurance
- Scholarship awards for children of employees
- Summer picnic and community giving events
- Free family wellness coaching including nutritionist and fitness coach
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the chemical manufacturing industry in the Midwest. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hydrite is one of the largest independent providers of chemicals and related services in the United States, focusing on food and beverage safety, water treatment, and manufacturing efficiency.
Company Size: Mid-sized (501-1,000 employees)
Founded: 1929, privately-held, family-owned company for 95+ years
Company Description:
- At Hydrite, we are family driven, financially strong, and looking for problem solvers to join our growing team.
- We make and supply chemistries that make your food and beverages safer and more flavorful, your water cleaner, your manufacturing line more efficient, and your crops healthier.
- Hydrite has a long history of supporting the communities in which we operate through charitable giving and fostering a culture of community engagement.
Company Specialties:
- Bulk Chemical Distribution
- Specialty Chemicals
- Food Industry
- Foam Control
- Wastewater Treatment
- Dairy Industry Sanitation
- Toll Manufacturing
- Process Organics
- Oil and Gas
Company Website: www.hydrite.com
ASSUMPTION: Hydrite's focus on family values, community engagement, and problem-solving makes it an attractive employer for candidates seeking a meaningful and impactful role.
📊 Role Analysis
Career Level: Executive (VP) level role with strategic and leadership responsibilities
Reporting Structure: Reports directly to the President of Hydrite
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential to shape the company's marketing strategy and drive growth across multiple business units.
- Opportunity to mentor and develop a high-performing marketing team.
- Potential to expand the role's scope and influence as the company continues to grow.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's strategic direction and market presence.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations across the United States
Office Location(s): Brookfield, Wisconsin
Geographic Context:
- Brookfield, Wisconsin, is a suburb of Milwaukee, offering a mix of urban and suburban living.
- The area is known for its strong job market, high quality of life, and affordable housing.
- Wisconsin is home to a diverse range of industries, including manufacturing, healthcare, and technology.
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional remote work
ASSUMPTION: The Brookfield, Wisconsin, location offers a stable and growing job market, with a high quality of life and affordable housing options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Analytical skills and data-driven decision-making
- Industry knowledge and understanding of the chemical manufacturing sector
- Cultural fit and alignment with Hydrite's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the chemical manufacturing industry and Hydrite's business.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills.
- Be ready to discuss your experience with market research, customer insights, and growth strategy development.
- Showcase your ability to collaborate effectively with cross-functional teams and influence at the executive level.
ATS Keywords: Strategic Marketing, Market Research, Customer Insights, Growth Strategy, Cross-Functional Leadership, Innovation, Go-to-Market Strategy, Team Leadership, Analytical Skills, Project Management, B2B Marketing, Brand Positioning, Data-Driven Insights, Performance Metrics, Sales Enablement, Customer-Centric Culture
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, with a strong emphasis on cultural fit and alignment with Hydrite's values and mission.
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Market research and data analysis tools (e.g., SurveyMonkey, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The ideal candidate will have experience with industry-standard marketing, project management, and collaboration tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Family-driven: We prioritize the well-being and success of our employees and their families.
- Financially strong: We maintain a strong financial foundation to support our growth and long-term success.
- Problem solvers: We foster a culture of innovation and continuous improvement.
Work Style:
- Collaborative: We encourage cross-functional collaboration and teamwork.
- Data-driven: We make decisions based on data and analytics.
- Agile: We adapt quickly to change and embrace continuous learning.
Self-Assessment Questions:
- Do you align with Hydrite's family-driven culture and prioritize work-life balance?
- Are you comfortable working in a data-driven environment and making decisions based on analytics?
- Do you thrive in a collaborative, agile work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Hydrite's values and work style, and who are comfortable working in a collaborative, data-driven environment, will be the best fit for this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Balancing strategic planning and execution, which may involve long hours and tight deadlines.
- Adapting to a dynamic and evolving market, requiring flexibility and continuous learning.
- Working with multiple business units and stakeholders, requiring strong collaboration and influencing skills.
ASSUMPTION: The ideal candidate will be comfortable managing diverse teams, working in a fast-paced environment, and collaborating effectively with multiple stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic marketing and growth for a chemical manufacturing company, with a broad scope of responsibilities and significant influence.
- Compared to other VP of Marketing roles, this position offers a unique blend of strategic, leadership, and operational responsibilities.
- Career path comparison: This role offers significant growth potential, with the opportunity to expand the role's scope and influence as the company continues to grow.
ASSUMPTION: This role is distinct in its focus on strategic marketing and growth for a chemical manufacturing company, offering a unique blend of responsibilities and significant influence.
📝 Sample Projects
- Developing and executing a comprehensive market research initiative to understand customer needs and preferences in the food and beverage industry.
- Identifying and executing a successful growth strategy to expand Hydrite's market share in the wastewater treatment sector.
- Leading a cross-functional team to launch a new product line, including market research, product development, and go-to-market planning.
ASSUMPTION: These sample projects illustrate the strategic, leadership, and collaborative aspects of the role, as well as the opportunity to drive growth and innovation within the company.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as Sales and Product Management?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions will help you better understand the company's strategic direction, team dynamics, and expectations for the role, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.hydrite.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills.
- Be ready to discuss your experience with market research, customer insights, and growth strategy development.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
