📌 Core Information
🔹 Job Title: Vice President, Product Marketing
🔹 Company: Graylog, Inc
🔹 Location: Boulder, CO; Houston, TX; Remote, US
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leadership of the product marketing function, defining and executing go-to-market strategies
- Cross-functional collaboration with product, sales, and marketing teams to drive demand and educate the market
- Management of a high-performing team, including a Director of Technical Marketing and a Content Marketing Director
- Strategic planning and execution of product launches, messaging, and positioning
- Influence on product direction and market positioning
ASSUMPTION: This role requires a strategic and hands-on leader with a deep understanding of the cybersecurity landscape and experience in B2B SaaS product marketing.
📋 Key Responsibilities
✅ Lead and align cross-functional go-to-market strategies with product, sales, and marketing
✅ Drive positioning, messaging, competitive differentiation, and customer insights
✅ Manage and mentor a team of senior marketers in technical marketing and content marketing
✅ Collaborate with the Vice President of Demand Generation to ensure cohesive execution across campaigns, content, and pipeline development
✅ Serve as the executive face of Product Marketing across leadership forums and strategy discussions
✅ Create foundational sales enablement programs and tools
✅ Translate market intelligence into strategy and deliver high-impact narratives to internal and external audiences
✅ Refine analyst relations strategy and executive briefings in partnership with the Vice President of Product
✅ Manage Graylog’s Clozd-based win/loss interview process and ensure actionable synthesis of findings
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive market success for Graylog's products.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10+ years of experience in product marketing, with at least 5 years in a senior leadership role within the cybersecurity industry. B2B SaaS experience is a must.
Required Skills:
- Proven success in delivering product launches and GTM strategies with measurable revenue outcomes
- Expertise in positioning, storytelling, segmentation, messaging frameworks, and buyer personas
- Thorough analytical instincts (market sizing, ROI, usage insights)
- Exceptional cross-functional leadership and communication (both written and verbal)
- Experience with remote management and distributed team structures
Preferred Skills:
- Experience with Clozd or similar win/loss interview platforms
- Familiarity with the Graylog product suite
- Background in cybersecurity or related industries
ASSUMPTION: Candidates should have a strong background in product marketing within the cybersecurity industry, with a proven track record of successful go-to-market strategies and revenue growth.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Product Marketing in the cybersecurity industry with 10+ years of experience)
Benefits:
- Equity
- Monthly allowance to support commute costs and support outfitting your work-from-home environment
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Product Marketing role in the cybersecurity industry, with consideration for the candidate's experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Graylog operates in the competitive software development industry, specializing in Threat Detection & Incident Response (TDIR) solutions and centralized log management.
Company Size: Graylog has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: Graylog was founded in 2009, with over a decade of experience in the cybersecurity industry.
Company Description:
- Graylog specializes in delivering top-notch TDIR solutions, backed by its latest addition, the API Security platform
- The company offers unparalleled fast and efficient log analysis capabilities in critical areas such as security, compliance, operations, and DevOps
- Graylog's enterprise solution enables organizations worldwide to capture, store, and analyze terabytes of machine data in near-real time
Company Specialties:
- API Security
- Log Management
- Monitoring
- DevOps
- Cybersecurity
- MSP
- MSSP
- Compliance & Audit
- Anomaly Detection
- SIEM
- Security Operations
- Security Analytics
- Log Analysis
- IT Operations
- Cloud Security
- Threat Hunting
- Threat Detection
- Incident Response
- Alerting
Company Website: www.graylog.org
ASSUMPTION: Graylog's focus on TDIR solutions and centralized log management positions it as a strong player in the cybersecurity industry, with a diverse range of specialties that cater to various customer needs.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer and leading a team of senior marketers.
Reporting Structure: The Vice President of Product Marketing will report to the Chief Marketing Officer and manage a team consisting of a Director of Technical Marketing and a Content Marketing Director.
Work Arrangement: This role offers a remote-friendly work arrangement, with the option to work from one of Graylog's offices or remotely.
Growth Opportunities:
- Potential to shape Graylog's product marketing strategy and influence market positioning
- Opportunity to mentor and grow a high-performing team of senior marketers
- Chance to work with a diverse, global team and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Graylog's market success.
🌍 Location & Work Environment
Office Type: Graylog has offices in Boulder, CO; Houston, TX; Hamburg, Germany; Munich, Germany; and London, UK, with a remote-friendly work culture.
Office Location(s): Boulder, CO; Houston, TX; Hamburg, Germany; Munich, Germany; London, UK
Geographic Context:
- Boulder, CO: A mid-sized city with a strong tech industry and an outdoor lifestyle
- Houston, TX: A large, diverse city with a robust economy and a growing tech scene
- Hamburg, Germany: A major port city with a thriving tech industry and a high quality of life
- Munich, Germany: A large city known for its vibrant culture, strong economy, and high quality of life
- London, UK: A global financial hub with a diverse, multicultural population and a thriving tech industry
Work Schedule: Full-time, with flexibility for remote work and core hours of 9:00 AM - 5:00 PM ET.
ASSUMPTION: Graylog's remote-friendly work culture and global office locations provide employees with the flexibility to work from various locations and collaborate with a diverse, international team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the People Team
- Technical assessment or case study
- Video interview with the hiring manager and team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Cross-functional collaboration and stakeholder management
- Market positioning and messaging frameworks
- Analytical skills and data-driven decision making
- Leadership and team management
Application Tips:
- Highlight your experience in product marketing within the cybersecurity industry and your track record of successful go-to-market strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and cross-functional collaboration skills
- Research Graylog's products, market position, and competition to demonstrate your industry knowledge and insights
ATS Keywords: Product Marketing, Cybersecurity, Go-To-Market Strategy, Market Positioning, Messaging Frameworks, Analytical Skills, Cross-Functional Leadership, Sales Enablement, Customer Insights, Competitive Differentiation, Technical Marketing, Content Development, Remote Management, B2B SaaS
ASSUMPTION: Graylog's interview process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills, with a focus on their experience in product marketing within the cybersecurity industry.
🛠️ Tools & Technologies
- Clozd (win/loss interview platform)
- Salesforce (CRM)
- Marketo (marketing automation)
- Google Workspace (collaboration and productivity)
- Slack (team communication)
ASSUMPTION: Graylog uses a mix of industry-standard and specialized tools to support its marketing efforts, with a focus on collaboration, productivity, and customer relationship management.
👔 Cultural Fit Considerations
Company Values:
- Openness: Encourage diverse perspectives and lead with integrity
- Collaboration: Foster mutual respect, trust, and candid communication across teams
- Useful Innovation: Take calculated risks to find new ways to innovate and improve processes and technologies
- Ownership: Take initiative to solve problems and support peer success while holding oneself accountable
- Do the Right Thing: Act with integrity, even when nobody's looking
Work Style:
- Strategic and hands-on, with a focus on driving market success through cross-functional collaboration and data-driven decision making
- Remote-friendly, with the option to work from Graylog's offices or remotely
- Fast-paced and dynamic, with a focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
- Are you comfortable leading and managing a team of senior marketers, with a focus on driving market success and influencing product direction?
- Do you have a strong background in product marketing within the cybersecurity industry, with a proven track record of successful go-to-market strategies?
ASSUMPTION: Graylog's culture values openness, collaboration, useful innovation, ownership, and doing the right thing, with a work style that emphasizes strategic thinking, cross-functional collaboration, and data-driven decision making.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment across global time zones
- Balancing strategic planning and execution with hands-on tactical work
- Navigating a competitive and fast-evolving cybersecurity market
- Managing up and influencing senior leadership to drive market success
ASSUMPTION: This role presents unique challenges related to remote team management, balancing strategic and tactical work, and navigating a competitive market, but offers significant opportunities for growth and impact for the right candidate.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a deep understanding of the cybersecurity landscape and experience in B2B SaaS product marketing
- Graylog's focus on TDIR solutions and centralized log management sets it apart from other cybersecurity companies, with a diverse range of specialties that cater to various customer needs
- This role offers significant growth opportunities for the right candidate, with the potential to shape Graylog's product marketing strategy and influence market positioning
ASSUMPTION: This role is unique in its focus on the cybersecurity industry and Graylog's specialized product suite, offering significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new TDIR solution, including positioning, messaging, and competitive differentiation
- Conducting market research and customer interviews to inform product roadmaps and market positioning
- Creating and delivering sales enablement tools and training to support the sales team's success
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Vice President of Product Marketing role at Graylog, with a focus on driving market success and influencing product direction.
❓ Key Questions to Ask During Interview
- How does Graylog differentiate its TDIR solutions and centralized log management offerings in the competitive cybersecurity market?
- What are the key priorities for the first 90 days in this role, and how can I best support the team's success during this transition period?
- How does Graylog approach collaboration and communication across its global offices and remote teams?
- What are the most significant growth opportunities for Graylog's product marketing function, and how can I contribute to driving market success in this role?
- How does Graylog support the professional development and growth of its employees, particularly within the marketing team?
ASSUMPTION: These key questions help candidates better understand Graylog's market position, company culture, and growth opportunities, enabling them to make informed decisions about their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and cross-functional collaboration skills
- Research Graylog's products, market position, and competition to demonstrate your industry knowledge and insights
- Follow up with the Graylog People Team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
