🔹 Job Title: Vice President, Product Marketing (OTT Streaming & SaaS)
🔹 Company: Quickplay
🔹 Location: Toronto, Ontario (Hybrid)
🔹 Job Type: On-site
🔹 Category: Entertainment
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive marketing success.
✅ Develop and execute comprehensive brand and product marketing strategies to capture global business opportunities with Tier 1 Sports, Entertainment, and MVPDs/operators.
✅ Leverage industry trends and insights, particularly within OTT and tech, to position Quickplay's solutions and sales teams effectively.
✅ In collaboration with product, local sales teams, and solution engineering, build and deliver product GTM strategies, inclusive of all sales support materials.
✅ Own the brand execution across all owned channels (site, social media), client and prospect communications, events, and outreach.
✅ Oversee publicity, conferences, webinars, and comms related activities.
✅ Execute marketing strategies, including email campaigns, to drive TOFU, drive progress in the sales funnel, and increase client engagement that lead to new revenue opportunities.
✅ Create and manage marketing budget; develop tools to track ROI.
✅ Support internal departments as needed to ensure consistent brand implementation.
✅ Establish strong relationships with key partners (e.g., AWS, GCP, Azure) to drive Quickplay brand prominence at events and within their organization; strategically partner to help amplify company and product messaging.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong collaboration skills to succeed.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing experience in a technology company, with a focus on B2B marketing, product marketing, and GTM strategies
Required Skills:
Preferred Skills:
ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working in an office environment and collaborating with on-site teams.
Salary Range: $150,000 - $180,000 USD (Based on industry standards for a VP of Marketing with 10+ years of experience in the tech industry)
Benefits:
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the tech industry. Actual compensation may vary based on experience and qualifications.
Industry: Quickplay operates in the entertainment industry, focusing on OTT video platforms for true personalization and user engagement.
Company Size: Quickplay is a mid-sized company with 51-200 employees, providing ample opportunities for growth and collaboration.
Founded: 2019 (as Firstlight Media)
Company Description:
Company Specialties:
Company Website: https://www.quickplay.com/
ASSUMPTION: Quickplay's focus on user engagement and personalization sets it apart in the OTT industry, providing unique opportunities for marketing professionals.
Career Level: This role is a senior-level position, reporting directly to the founding team and managing a small team of marketing professionals.
Reporting Structure: The VP, Global Marketing will report directly to the founding team and manage a small team of marketing professionals.
Work Arrangement: This role is hybrid, with an on-site presence required 3 days per week and the option to work remotely up to 2 days per week.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on a growing company in the OTT industry.
Office Type: Quickplay's headquarters is located in Toronto, Ontario, with a modern, collaborative office space.
Office Location(s): 257 Adelaide St West, Suite 600, Toronto, Ontario M5H 1X9, CA
Geographic Context:
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: Quickplay's hybrid work arrangement offers flexibility while maintaining a strong on-site presence to foster collaboration and team-building.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, B2B Marketing, Marketing Strategy, OTT Technology, GTM Strategies, Brand Execution, Client Engagement, Publicity, Event Management, Marketing Campaigns
ASSUMPTION: Quickplay's interview process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge, with a focus on cultural fit and the ability to drive marketing success.
ASSUMPTION: Quickplay's marketing team uses a variety of tools to streamline workflows, collaborate effectively, and measure marketing performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Quickplay values candidates who embody their core values and can thrive in a collaborative, entrepreneurial environment.
ASSUMPTION: Quickplay's unique environment offers both opportunities and challenges, requiring candidates to be adaptable, resourceful, and strategic.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from similar marketing positions in other industries.
ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the VP, Global Marketing role at Quickplay.
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you make an informed decision about your fit within the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.