📌 Core Information
🔹 Job Title: Video Content Creator (AI/Tech Industry)
🔹 Company: B12
🔹 Location: Anywhere (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing & Creative
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, short-form videos (15-90 seconds) about B12's AI website builder
- Producing 1-3 high-quality videos per weekday using a mix of talking-to-camera and screen-recording formats
- Incorporating trending audio and hashtags to boost visibility and engagement
- Working independently and meeting quick turnarounds
ASSUMPTION: This role requires a high level of creativity, adaptability, and self-motivation to produce consistent, high-quality content under tight deadlines.
📋 Key Responsibilities
✅ Film compelling videos based on brand guidelines and talking points provided by the team
✅ Edit and publish videos quickly using tools like CapCut or Adobe Premiere
✅ Incorporate trending audio and hashtags to boost visibility and engagement
✅ Collaborate with the team to ensure content aligns with B12's brand and messaging
✅ Monitor and analyze video performance to inform future content creation
ASSUMPTION: While this role offers a high degree of independence, it also requires strong communication skills and responsiveness to feedback to ensure content meets B12's standards.
🎯 Required Qualifications
Experience: Proven experience creating short-form video content, whether personal or professional
Required Skills:
- Creativity and an instinct for what works on platforms like TikTok, Reels, and YouTube Shorts
- Ability to record, edit, and publish videos quickly
- Comfortable and natural on camera
- Strong communication skills and responsiveness to feedback
- Ability to work independently and meet quick turnarounds
Preferred Skills:
- Experience with video editing software like CapCut or Adobe Premiere
- Familiarity with social media trends and algorithms
- Portfolio showcasing relevant or viral video content
ASSUMPTION: While not explicitly stated, having a strong social media presence or a history of creating viral content may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $30,000 - $50,000 per year (based on industry standards for entry-level video content creators working remotely)
Benefits:
- Flexible hours and remote work arrangement
- Payment per video delivered, with bonuses available for viral content
Working Hours: Approximately 40 hours per week, with the flexibility to work during hours that best suit the creator's schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level video content creators working remotely. The actual salary may vary depending on the creator's experience, performance, and the success of the content they produce.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered website building platforms
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2015, with a history of innovation and adaptation in the AI and tech industries
Company Description:
- B12 offers an AI-powered platform for generating polished websites, including scheduling, payments, and email marketing tools
- The company aims to provide everything small businesses need to look professional, engage clients, and thrive online
- B12's AI can draft web pages, blog posts, and emails, and users can upgrade to work with design experts and unlock additional tools
Company Specialties:
- SEO and web design and development
- Artificial intelligence and SaaS
- Small business management, online payments, and invoicing
- Small business marketing and commerce platform
Company Website: https://b12.io/
ASSUMPTION: B12's focus on AI and small business solutions suggests that the company values innovation, adaptability, and a customer-centric approach.
📊 Role Analysis
Career Level: Entry Level (0-2 years), with opportunities for growth and development within the creative team
Reporting Structure: This role will likely report directly to the marketing or creative team lead, with close collaboration with other departments to ensure content aligns with B12's brand and messaging
Work Arrangement: Remote solely, with the flexibility to work from anywhere and during hours that best suit the creator's schedule
Growth Opportunities:
- Proving oneself in this role could lead to a full-time position or expanded responsibilities within the creative team
- Gaining experience in AI and tech industries could open up new career paths
- Building a strong portfolio of viral content could lead to freelance or consulting opportunities
ASSUMPTION: While this role is initially a contract position, there may be opportunities for growth and full-time employment based on performance and the success of the content produced.
🌍 Location & Work Environment
Office Type: Remote, with no physical office required for this role
Office Location(s): N/A (remote work only)
Geographic Context:
- The remote nature of this role allows creators to work from anywhere with a stable internet connection
- While the content should appeal to a primarily US-based audience, creators can be based anywhere in the world
- The flexible work arrangement allows creators to balance their personal and professional lives more effectively
Work Schedule: Approximately 40 hours per week, with the flexibility to work during hours that best suit the creator's schedule
ASSUMPTION: The remote nature of this role may require strong self-motivation and time management skills to ensure consistent, high-quality content production.
💼 Interview & Application Insights
Typical Process:
- Submit 1-2 examples showcasing relevant or viral video content you’ve created, including results
- In a few brief sentences, describe a video you’d create to get viewers interested in signing up for B12
- Participate in an interview to discuss your creative vision, technical skills, and cultural fit
Key Assessment Areas:
- Creativity and understanding of short-form video trends
- Technical skills in video production and editing
- Communication skills and responsiveness to feedback
- Alignment with B12's brand and values
Application Tips:
- Tailor your application to highlight your creativity, technical skills, and understanding of short-form video trends
- Include examples of your best work and explain how your content has performed in the past
- Demonstrate your ability to work independently and meet quick turnarounds
- Showcase your understanding of B12's brand and how your content can help drive engagement and sign-ups
ATS Keywords: Video content creation, short-form video, TikTok, Reels, YouTube Shorts, editing, creativity, social media, brand guidelines, trending audio, hashtags, independence, responsiveness, high-quality content
ASSUMPTION: The application process for this role may be more creative and less formal than traditional job applications, as it involves submitting video examples and describing a hypothetical video concept.
🛠️ Tools & Technologies
- Video editing software (e.g., CapCut, Adobe Premiere)
- Screen recording tools (e.g., OBS Studio, Camtasia)
- Social media platforms (e.g., TikTok, Instagram Reels, YouTube)
ASSUMPTION: While not explicitly stated, familiarity with video editing software and social media platforms is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and adaptability in the AI and tech industries
- Customer-centric approach to small business solutions
- Collaboration and teamwork within a mid-sized company structure
Work Style:
- High degree of independence and self-motivation
- Strong communication skills and responsiveness to feedback
- Ability to work quickly and meet tight deadlines
Self-Assessment Questions:
- Do you have a strong understanding of short-form video trends and what works on platforms like TikTok, Reels, and YouTube Shorts?
- Are you comfortable working independently and meeting quick turnarounds?
- Do you have a strong portfolio of relevant or viral video content that showcases your creativity and technical skills?
ASSUMPTION: B12 values candidates who are creative, adaptable, and able to work independently while also being responsive to feedback and aligned with the company's brand and values.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining consistent, high-quality content production
- Adapting to feedback and making revisions to content
- Keeping up with trends and algorithms on social media platforms
- Ensuring content aligns with B12's brand and messaging
ASSUMPTION: While this role offers a high degree of independence and flexibility, it also requires strong self-motivation, time management skills, and the ability to work quickly and adapt to feedback.
📈 Similar Roles Comparison
- This role is similar to other video content creator positions, but with a focus on short-form video content for social media platforms
- Unlike traditional video production roles, this position requires a high degree of independence and the ability to work quickly and meet tight deadlines
- Career paths for this role may include expanding responsibilities within the creative team, moving into management, or pursuing freelance or consulting opportunities
ASSUMPTION: While this role is similar to other video content creator positions, its focus on short-form video content and high degree of independence make it unique within the industry.
📝 Sample Projects
- Creating a series of short-form videos showcasing B12's AI website builder features and benefits
- Producing a viral video campaign to drive engagement and sign-ups for B12's platform
- Developing a video series that educates small business owners about the importance of a strong online presence
ASSUMPTION: The specific projects for this role may vary depending on B12's current marketing goals and the creator's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does this role fit into the broader marketing and creative teams at B12?
- What opportunities are there for growth and development within the creative team?
- How does B12 support work-life balance for remote employees?
- What is the typical turnaround time for video revisions and feedback?
ASSUMPTION: Asking thoughtful questions about the role, team dynamics, and company culture can help demonstrate your interest in the position and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare 1-2 examples showcasing relevant or viral video content you’ve created, including results
- In a few brief sentences, describe a video you’d create to get viewers interested in signing up for B12
- Tailor your application to highlight your creativity, technical skills, and understanding of short-form video trends
- Follow up with B12 within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
