Video Content Creator GEO

📌 Core Information

🔹 Job Title: Video Content Creator GEO

🔹 Company: Academy of Digital Industries

🔹 Location: Tbilisi, Georgia

🔹 Job Type: Full-Time

🔹 Category: Education, Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (first 3 months), then potential hybrid

🚀 Job Overview

Key aspects of this role include:

• Creating and editing high-performing short-form videos for TikTok, Instagram Reels, YouTube Shorts, and paid ads.
• Collaborating with the marketing team to develop promotional videos for courses, masterclasses, and platform features.
• Researching trends and competitors to stay ahead of platform updates and audience expectations.
• Planning and executing a monthly video content calendar that supports growth and engagement.
• Working closely with content and design teams to ensure brand consistency.
• Contributing to creative ideation for integrated campaigns and launches.
• Reporting performance metrics and insights regularly.

ASSUMPTION: This role requires a creative and fast-paced individual who can manage multiple projects and meet tight deadlines. Strong communication skills and a deep understanding of social media platforms are essential for success in this position.

📋 Key Responsibilities

✅ Create and edit high-performing short-form videos for various platforms and promotional content for courses.

✅ Collaborate with the marketing team to develop promotional videos for courses, masterclasses, and platform features.

✅ Research trends and competitors to stay ahead of platform updates and audience expectations.

✅ Help plan and execute a monthly video content calendar that supports growth and engagement.

✅ Work closely with content and design teams to ensure brand consistency.

✅ Contribute to creative ideation for integrated campaigns and launches.

✅ Report performance metrics and insights regularly.

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing previous work and a deep understanding of storytelling for marketing.

🎯 Required Qualifications

Education: Not specified (though a background in marketing, communications, or a related field would be beneficial)

Experience: +2 years of experience in creating promotional, branded, or educational videos

Required Skills:

• Excellent Georgian communication skills and conversational English
• Excellent knowledge of TikTok & IG content specifications and latest trends
• Familiarity with video editing tools (e.g., CapCut, Premiere Pro, Final Cut)
• Understanding of storytelling for marketing

Preferred Skills:

• Experience working with voiceover or subtitles

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field or equivalent experience would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Tbilisi, the estimated salary range is GEL 2,500 - 3,500 per month. However, the company has not provided specific salary information.

Benefits:

• Friendly working environment
• Work self-reliantly
• Unlimited access to the platform's courses (and discounts for family members)
• Attractive Referral Program

Working Hours: Full-time, with the potential for a hybrid work arrangement after the initial on-site period.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (Edtech)

Company Size: Not specified, but likely mid-sized given the number of employees and global presence.

Founded: 2018

Company Description:

• Academy of Digital Industries (ADI) was founded in 2018 to address the need for digital skills in the job market.
• ADI offers programs built by experts, designed around real-world demands, and delivered in an environment of collaboration, curiosity, and growth.
• In 2023, ADI partnered with Tether to take its mission global, expanding access to practical, career-boosting education for learners everywhere.

Company Specialties:

• Digital marketing
• Web development
• Graphic design
• Data science

Company Website: digitaledu.ge

ASSUMPTION: As a global Edtech platform, ADI offers opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Mid-level marketing role, with potential for growth and progression within the company.

Reporting Structure: The Video Content Creator will report directly to the Marketing Manager.

Work Arrangement: On-site for the first three months, then potential for hybrid (3 days on-site, 2 days remote).

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department.
• Opportunity to work on global campaigns and collaborate with international teams.
• Access to the company's platform for continuous learning and skill development.

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, creative environment and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: On-site (first 3 months), then potential hybrid

Office Location(s): Tbilisi, Georgia

Geographic Context:

• Tbilisi is the capital and largest city of Georgia, with a population of over 1.1 million people.
• The city is known for its diverse culture, vibrant nightlife, and historic architecture.
• Tbilisi offers a relatively low cost of living compared to other European capitals.

Work Schedule: Full-time, with flexible hours and the potential for remote work after the initial on-site period.

ASSUMPTION: Tbilisi offers a unique blend of Eastern and Western cultures, providing a diverse and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager
• Portfolio review and creative challenge (if applicable)
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in video content creation
• Understanding of social media platforms and trends
• Communication skills and cultural fit
• Technical skills in video editing and storytelling

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best work, with a focus on promotional or branded videos.
• Be ready to discuss your creative process and how you stay up-to-date with the latest trends in social media and video content creation.

ATS Keywords: Video creation, video editing, social media marketing, content creation, storytelling, trend research, collaboration, brand consistency, performance metrics, creative ideation, Georgian communication, English communication, video editing tools, voiceover, subtitles, promotional videos

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's current hiring needs.

🛠️ Tools & Technologies

• CapCut
• Premiere Pro
• Final Cut
• Social media platforms (TikTok, Instagram, YouTube)

ASSUMPTION: The company may provide training and access to additional tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Staying curious
• Doing excellent work
• Taking ownership

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment?
• Are you comfortable working collaboratively and taking ownership of projects?
• Do you have a strong understanding of storytelling and a passion for creating engaging content?

ASSUMPTION: A strong cultural fit is essential for success in this role, as the Video Content Creator will work closely with various teams and stakeholders.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Keeping up with the fast-paced nature of social media and video content trends
• Working in a global environment with diverse teams and stakeholders
• Adapting to a hybrid work arrangement after the initial on-site period

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Content Creator or a Video Marketing Specialist, but with a focus on short-form video content and a global audience.
• In comparison to related roles, this position offers the opportunity to work with a diverse range of content and collaborate with international teams.
• Career progression in this role could lead to senior marketing positions or specialized roles within the video content creation field.

ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse markets, setting it apart from similar positions in the industry.

📝 Sample Projects

• Creating a series of TikTok videos to promote a new course launch
• Developing a promotional video for a masterclass featuring an industry expert
• Producing a YouTube Shorts series showcasing student success stories and alumni testimonials

ASSUMPTION: These sample projects demonstrate the range of content and creative challenges the Video Content Creator may face in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best work, with a focus on promotional or branded videos.
• Be ready to discuss your creative process and how you stay up-to-date with the latest trends in social media and video content creation.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.