Video Content Creator GEO

📌 Core Information

🔹 Job Title: Video Content Creator GEO

🔹 Company: Academy of Digital Industries

🔹 Location: Tbilisi, Tbilisi, Georgia

🔹 Job Type: Full-Time

🔹 Category: Education, Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with potential for hybrid after initial 3 months)

🚀 Job Overview

Key aspects of this role include:

• Creating and editing high-performing short-form videos for TikTok, Instagram Reels, YouTube Shorts, and paid ads.
• Collaborating with the marketing team to develop promotional videos for courses, masterclasses, and platform features.
• Researching trends and competitors to stay ahead of platform updates and audience expectations.
• Planning and executing a monthly video content calendar that supports growth and engagement.
• Working closely with content and design teams to ensure brand consistency.
• Contributing to creative ideation for integrated campaigns and launches.
• Reporting performance metrics and insights regularly.

ASSUMPTION: The role requires a strong understanding of social media platforms, video editing, and marketing to create engaging content that drives learner attraction and engagement.

📋 Key Responsibilities

✅ Create and edit high-performing short-form videos for TikTok, Instagram Reels, YouTube Shorts, and paid ads.

✅ Collaborate with the marketing team to develop promotional videos for courses, masterclasses, and platform features.

✅ Research trends and competitors to stay ahead of platform updates and audience expectations.

✅ Help plan and execute a monthly video content calendar that supports growth and engagement.

✅ Work closely with the content and design teams to ensure brand consistency.

✅ Contribute to creative ideation for integrated campaigns and launches.

✅ Report performance metrics and insights regularly.

ASSUMPTION: The role requires strong organizational skills, creativity, and analytical thinking to manage projects, create engaging content, and track performance.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: +2 years of experience in creating promotional, branded, or educational videos (not just TikTok trends)

Required Skills:

• Excellent Georgian communication skills and conversational English.
• Excellent knowledge of TikTok & IG content specifications and latest trends.
• Familiarity with video editing tools (e.g., CapCut, Premiere Pro, Final Cut).
• Understanding of storytelling for marketing.

Preferred Skills:

• Experience working with voiceover or subtitles.

ASSUMPTION: Candidates should have a strong portfolio showcasing previous work.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is GEL 2,500 - 3,500 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Friendly working environment
• Work self-reliantly
• Unlimited access to our platform's courses (and discounts for family members)
• Attractive Referral Program
• Onsite role for the first three months, then potential for hybrid

Working Hours: Full-time (40 hours per week) with flexible hours and the potential for a hybrid work arrangement after the initial on-site period.

ASSUMPTION: The salary range is estimated based on market research and the role's requirements. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (Edtech), specifically focused on digital skills training and professional development.

Company Size: Medium (30,000+ alumni, expanding globally)

Founded: 2018

Company Description:

• Academy of Digital Industries (ADI) was founded in Tbilisi, Georgia, with a mission to train professionals with in-demand digital skills.
• ADI has evolved into a global Edtech platform, partnering with Tether to expand access to practical, career-boosting education worldwide.
• ADI's programs are built by experts, designed around real-world demands, and delivered in an environment of collaboration, curiosity, and growth.

Company Specialties:

• Digital marketing and advertising
• Web development and design
• Data science and analytics
• Content creation and storytelling

Company Website: digitaledu.ge

ASSUMPTION: ADI's global expansion and partnership with Tether indicate a growing and dynamic company with opportunities for professional development and growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing and content creation teams.

Reporting Structure: The Video Content Creator will report directly to the Marketing Manager and collaborate with various teams, including content, design, and product.

Work Arrangement: On-site for the first three months, then potential for hybrid work arrangement.

Growth Opportunities:

• Advancement within the marketing or content creation teams as ADI continues to grow and expand globally.
• Potential to lead or contribute to new projects and initiatives as the company evolves.
• Opportunities to learn and develop new skills through ADI's extensive course offerings.

ASSUMPTION: ADI's growth and expansion present numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site (with potential for hybrid after initial 3 months)

Office Location(s): Tbilisi, Georgia

Geographic Context:

• Tbilisi is the capital and largest city of Georgia, with a population of over 1 million people.
• The city offers a mix of modern and traditional architecture, with a rich cultural scene and vibrant nightlife.
• Tbilisi has a humid subtropical climate, with mild winters and warm summers.

Work Schedule: Full-time (40 hours per week) with flexible hours and the potential for a hybrid work arrangement after the initial on-site period.

ASSUMPTION: The on-site work arrangement for the first three months allows for better integration and collaboration with the team, while the potential for hybrid work offers flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Portfolio review and skills assessment
• Final decision and offer

Key Assessment Areas:

• Creativity and storytelling skills
• Video editing and production skills
• Understanding of social media platforms and trends
• Communication and collaboration skills
• Alignment with ADI's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio showcasing your best work, with a focus on promotional, branded, or educational videos.
• Be ready to discuss your creative process, storytelling techniques, and how you stay up-to-date with social media trends.
• Research ADI's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Video creation, video editing, social media marketing, content strategy, trend research, brand consistency, creative ideation, performance metrics, storytelling, voiceover, subtitles, TikTok, Instagram, YouTube, CapCut, Premiere Pro, Final Cut

ASSUMPTION: The interview process will focus on assessing the candidate's creative, technical, and communication skills, as well as their cultural fit with ADI's values and company culture.

🛠️ Tools & Technologies

• Video editing tools: CapCut, Premiere Pro, Final Cut
• Social media platforms: TikTok, Instagram, YouTube
• Project management and collaboration tools: Not specified (assumed to be used based on the role's requirements)

ASSUMPTION: The candidate should be comfortable using industry-standard video editing tools and social media platforms. Familiarity with project management and collaboration tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Staying curious
• Doing excellent work
• Taking ownership

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate ADI's values in your daily work?
• How do you stay up-to-date with social media trends and platform updates?
• How do you approach creative ideation and problem-solving in a team environment?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with ADI's values and work style, as well as a genuine enthusiasm for the role and the company's mission.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and platform updates
• Managing multiple projects and deadlines simultaneously
• Ensuring brand consistency across various platforms and content types
• Adapting to a hybrid work arrangement after the initial on-site period

ASSUMPTION: The role presents both creative and technical challenges, as well as the need to adapt to a hybrid work arrangement after the initial on-site period.

📈 Similar Roles Comparison

• Unlike traditional video production roles, this position focuses on short-form video content for social media platforms, requiring a strong understanding of platform-specific content specifications and trends.
• Compared to other marketing roles, the Video Content Creator role places a greater emphasis on creative storytelling and video production skills.
• Career progression in this role may involve advancing within the marketing or content creation teams, or exploring opportunities in related fields such as advertising or content strategy.

ASSUMPTION: This role offers a unique blend of creative and marketing skills, with opportunities for growth and advancement within the company.

📝 Sample Projects

• Creating a series of TikTok videos showcasing ADI's course offerings and success stories
• Developing promotional videos for a new masterclass launch, including teaser content and behind-the-scenes footage
• Producing a YouTube Shorts series featuring interviews with ADI alumni and industry experts

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging, on-brand content that aligns with ADI's mission and values.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does ADI support the professional development and growth of its employees?
• Can you provide examples of successful video content campaigns and their impact on learner attraction and engagement?
• What are the key performance indicators (KPIs) used to measure the success of video content, and how are they tracked and reported?
• How does ADI foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the team structure, and ADI's approach to video content, performance measurement, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on promotional, branded, or educational videos
• Be ready to discuss your creative process, storytelling techniques, and how you stay up-to-date with social media trends
• Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.