Video & Creative Content Manager

📌 Core Information

🔹 Job Title: Video & Creative Content Manager

🔹 Company: Xpress Wellness Urgent Care

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading brand visual storytelling and scaling high-quality content for clinics
• Planning, shooting, editing, and producing engaging video content for various platforms
• Developing and executing a video SEO strategy to grow organic reach and engagement
• Collaborating with marketing leadership and clinic teams to identify content needs and opportunities
• Managing content production schedules and workflows, ensuring efficient and scalable processes

ASSUMPTION: This role requires a strong blend of creative and strategic thinking, with a focus on video marketing, content production, and brand storytelling. The ideal candidate will have experience in a related field, such as healthcare or agency work, and be comfortable managing multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Plan, shoot, edit, and produce high-quality video content for various platforms, including testimonials, behind-the-scenes footage, provider interviews, and educational content

✅ Design and develop marketing assets for clinics and brand

✅ Create or edit engaging short-form videos for social media platforms

✅ Develop evergreen educational content around urgent care, primary care, and behavioral health topics

✅ Oversee graphics, animations, and motion design to enhance video storytelling

✅ Contribute heavily to the creative direction for the brand, ensuring cohesive storytelling across all content

✅ Analyze video performance data and optimize content based on insights

✅ Stay up to date with healthcare marketing trends, social media best practices, and video innovations

✅ Collaborate with marketing leadership and clinic teams to ensure content aligns with engagement and reputation goals

✅ Manage content production schedules, ensuring efficient and scalable workflows

✅ Provide coaching and feedback to junior content creators, helping them develop their skills in video production, editing, and storytelling

✅ Foster a collaborative and innovative environment, ensuring team members feel empowered to contribute ideas

✅ Develop and implement best practices for content creation, project workflows, and file management to improve efficiency

✅ Serve as a resource and mentor to marketing team members who need guidance on content strategies

✅ Train and support clinic managers or local team members in basic video and content creation for localized efforts

✅ Provide creative direction and support brand consistency across all visuals

✅ Occasionally assist in team management and marketing strategy execution for local clinics

✅ Manage relationships with freelancers, agencies, and external vendors to supplement in-house capabilities when needed

ASSUMPTION: This role requires a strong understanding of video production, content marketing, and brand storytelling. The ideal candidate will have experience working with on-location shoots and lighting/audio setups, as well as proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in video production, content marketing, or a related creative field (healthcare or agency experience a plus)

Required Skills:

• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar)
• Strong understanding of video SEO, YouTube growth strategies, and social media best practices
• Ability to manage multiple projects, from planning to execution, in a fast-paced environment
• Creative thinker with a passion for storytelling and brand-building
• Strong organizational and leadership skills to support local clinic marketing efforts

Preferred Skills:

• Experience in motion graphics and animation (After Effects, Canva, etc.)
• Background in photography for additional brand visuals
• Understanding of paid media strategies and how video content fits into advertising

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their video production and editing skills, as well as examples of successful content marketing campaigns or projects.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on experience and location)

Benefits:

• Work-life balance with a flexible schedule
• Competitive pay
• Generous PTO
• Health, dental, and vision insurance
• Retirement package with employer match
• Short-term and long-term disability options
• Life insurance

Working Hours: Full-time, typically Monday-Friday, with occasional weekend or evening work for content development

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Video & Creative Content Manager role in the United States. Actual compensation may vary based on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices

Company Size: 201-500 employees

Founded: 2014

Company Description:

• Xpress Wellness Urgent Care provides walk-in urgent care services for non-life-threatening illnesses and injuries
• Offers occupational medicine, urgent care, sports medicine, and virtual primary care
• Each medical center features private exam rooms, a triage room, a procedure room, and is equipped with computerized radiology services, lab services, diagnostic testing, and EKG on-site
• Founded by Dr. Scott Williams, who graduated from Oklahoma State University College of Osteopathic Medicine and is board certified through the American Board of Osteopathic Family Practitioners

Company Specialties:

• Adult & Pediatric Care
• Occupational Medicine
• Urgent Care
• Acute Care Medicine
• Sports Medicine

Company Website: http://www.XpressWellnessUrgentCare.com

ASSUMPTION: Xpress Wellness Urgent Care is a privately held health care company based in Oklahoma, with a focus on providing convenient and accessible urgent care services to patients in the region.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: Fully Remote, with occasional travel required for content development

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department as the company expands
• Opportunities to mentor and develop junior content creators
• Chance to gain experience in brand management and creative direction

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills in video production, content marketing, and brand management.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United States

Geographic Context:

• Xpress Wellness Urgent Care has multiple locations across Oklahoma and Kansas
• The ideal candidate should be comfortable working remotely and collaborating with team members across different time zones
• The company offers a flexible work schedule, with the ability to work from home or on-site at one of their clinics

Work Schedule: Full-time, typically Monday-Friday, with occasional weekend or evening work for content development

ASSUMPTION: The fully remote work environment at Xpress Wellness Urgent Care offers candidates the flexibility to work from home or on-site at one of their clinics, with a focus on maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• Creative brief and portfolio review with the Director of Marketing
• Final interview with the Director of Marketing and a member of the marketing team

Key Assessment Areas:

• Portfolio and creative samples showcasing video production and editing skills
• Understanding of video SEO, YouTube growth strategies, and social media best practices
• Ability to manage multiple projects and work efficiently in a fast-paced environment
• Strong organizational and leadership skills

Application Tips:

• Tailor your resume and cover letter to highlight your video production and content marketing experience
• Include a link to your portfolio or a PDF attachment showcasing your best work
• Be prepared to discuss your creative process and how you approach video storytelling
• Research Xpress Wellness Urgent Care and be ready to explain why you're interested in this role and the company

ATS Keywords: Video Production, Content Marketing, Brand Storytelling, Video Editing, Video SEO, Social Media Best Practices, Project Management, Creative Direction, Collaboration, Content Strategy, Motion Graphics, Photography, Paid Media Strategies, Organizational Skills, Leadership Skills

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative portfolio samples and a solid understanding of video production and content marketing strategies.

🛠️ Tools & Technologies

• Adobe Premiere Pro or Final Cut Pro
• After Effects or Canva
• Social media platforms (TikTok, Instagram, YouTube, etc.)
• Project management tools (Asana, Trello, etc.)
• Video SEO tools (TubeBuddy, vidIQ, etc.)

ASSUMPTION: The ideal candidate will have experience with industry-standard video editing software, as well as a working knowledge of social media platforms, project management tools, and video SEO tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Quality and excellence in all aspects of service
• Integrity and honesty in all interactions
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your video production and editing skills?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have experience managing multiple projects in a fast-paced environment?
• Are you comfortable providing coaching and feedback to junior content creators?
• Do you have a passion for storytelling and brand-building?

ASSUMPTION: Xpress Wellness Urgent Care values candidates who are creative, innovative, and results-focused, with a strong commitment to patient-centered care and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative and strategic responsibilities
• Working with remote team members and clinic staff across different time zones
• Occasional travel required for content development
• Keeping up with industry trends and best practices in video production and content marketing

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and balancing multiple projects and responsibilities, with a strong focus on creative problem-solving and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on video and creative content management for a walk-in urgent care provider, with a strong emphasis on brand storytelling and patient engagement
• Compared to other content marketing roles, this position requires a stronger focus on video production and editing, as well as a solid understanding of video SEO and YouTube growth strategies
• Career progression in this role may lead to opportunities in brand management, creative direction, or marketing leadership within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in video and creative content management for a walk-in urgent care provider, with a strong focus on brand storytelling and patient engagement.

📝 Sample Projects

• Developing a series of educational videos on common urgent care topics, such as cold and flu symptoms, sprains and strains, and minor burns
• Creating a library of branded motion graphics and animations to enhance video storytelling across all content
• Producing a series of patient testimonial videos, highlighting the positive experiences and outcomes of patients who have visited Xpress Wellness Urgent Care

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop engaging and informative video content, as well as their understanding of the Xpress Wellness Urgent Care brand and target audience.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy for Xpress Wellness Urgent Care, and how this role fits into that plan?
• How does Xpress Wellness Urgent Care support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Xpress Wellness Urgent Care measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments within the company, such as clinical operations or patient experience?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company's content strategy, and the opportunities for professional growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your video production and content marketing experience
• Include a link to your portfolio or a PDF attachment showcasing your best work
• Prepare for your creative brief and portfolio review by selecting your strongest samples and being ready to discuss your creative process
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.