Video & Creative Content Manager

📌 Core Information

🔹 Job Title: Video & Creative Content Manager

🔹 Company: Integrity Urgent Care

🔹 Location: Dallas, Texas, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading brand visual storytelling and scaling high-quality content for clinics
• Overseeing video production, content strategy, and team collaboration
• Enhancing brand trust, driving engagement, and increasing awareness
• Building and mentoring a content team capable of scaling with the company

ASSUMPTION: This role requires a strategic and creative individual with a strong background in video marketing and content production. They should be comfortable managing multiple projects and working in a fast-paced environment.

📋 Key Responsibilities

✅ Plan, shoot, edit, and produce high-quality video content for various platforms

✅ Design and develop marketing assets for clinics and brand

✅ Create or edit engaging short-form videos for social media platforms

✅ Develop evergreen educational content around urgent care, primary care, and behavioral health topics

✅ Own agency and freelancer partnerships for creative assets

✅ Occasional travel required for content development

✅ Work with clinic staff to capture authentic local content that reflects community presence

✅ Oversee graphics, animations, and motion design to enhance video storytelling

✅ Contribute heavily to the creative direction for the brand, ensuring cohesive storytelling across all content

✅ Develop and execute a video SEO strategy to grow organic reach and engagement on YouTube and other platforms

✅ Work with the social media and brand management team members to ensure content aligns with engagement and reputation goals

✅ Analyze video performance data and optimize content based on insights

✅ Stay up to date with healthcare marketing trends, social media best practices, and video innovations

✅ Coordinate with marketing leadership and clinic teams to identify content needs and opportunities

✅ Manage content production schedules, ensuring efficient and scalable workflows

✅ Provide coaching and feedback to junior content creators, helping them develop their skills in video production, editing, and storytelling

✅ Foster a collaborative and innovative environment, ensuring team members feel empowered to contribute ideas

✅ Develop and implement best practices for content creation, project workflows, and file management to improve efficiency

✅ Serve as a resource and mentor to marketing team members who need guidance on content strategies

✅ Train and support clinic managers or local team members in basic video and content creation for localized efforts

✅ Provide creative direction and support brand consistency across all visuals

✅ Occasionally assist in team management and marketing strategy execution for local clinics

✅ Manage relationships with freelancers, agencies, and external vendors to supplement in-house capabilities when needed

ASSUMPTION: This role requires strong organizational and leadership skills to support local clinic marketing efforts. The ideal candidate should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in video production, content marketing, or a related creative field (healthcare or agency experience a plus)

Required Skills:

• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar)
• Strong understanding of video SEO, YouTube growth strategies, and social media best practices
• Ability to manage multiple projects, from planning to execution, in a fast-paced environment
• Experience working with on-location shoots and lighting/audio setups
• Creative thinker with a passion for storytelling and brand-building
• Strong organizational and leadership skills to support local clinic marketing efforts

Preferred Skills:

• Experience in motion graphics and animation (After Effects, Canva, etc.)
• Background in photography for additional brand visuals
• Understanding of paid media strategies and how video content fits into advertising

ASSUMPTION: Candidates with experience in healthcare or agency settings may have an advantage in this role. However, a strong portfolio and relevant experience in video production and content marketing are more important than industry-specific experience.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Video & Creative Content Manager with 5-10 years of experience in the Dallas area)

Benefits:

• Work-life balance with a flexible schedule
• Competitive pay
• Generous PTO
• Health, dental, and vision insurance
• Retirement package with employer match
• Short-term and long-term disability options
• Life insurance

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Video & Creative Content Manager with the required experience level in the Dallas area. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2017 (Relatively new company with a strong focus on growth and innovation)

Company Description:

• Integrity Urgent Care is a walk-in clinic focused on providing healthcare on your schedule
• With extended hours and on-site x-ray and lab services, they aim to offer affordable and convenient care
• Their vision is to lead neighboring communities into a healthier and more meaningful future

Company Specialties:

• Urgent Care and Walk-in Clinic

Company Website: http://www.integrityuc.com

ASSUMPTION: Integrity Urgent Care is a growing company with a strong focus on providing high-quality, affordable healthcare services. They value innovation and creativity in their marketing efforts and are looking for a Video & Creative Content Manager who can help them scale their content and enhance their brand.

📊 Role Analysis

Career Level: Mid-level to senior (This role offers opportunities for growth and leadership within the marketing team)

Reporting Structure: Reports directly to the Director of Marketing (Close collaboration with marketing leadership and clinic teams)

Work Arrangement: Remote (With occasional travel for content development)

Growth Opportunities:

• Leading and mentoring a content team as the company grows
• Expanding the role to include additional marketing responsibilities as the company scales
• Potential career progression into a marketing management or director role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to build and lead a content team and potentially take on additional marketing responsibilities as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote (With occasional travel for content development)

Office Location(s): Dallas, Texas, United States

Geographic Context:

• Dallas is the fourth most populous city in the United States, offering a diverse and vibrant cultural scene
• The city is known for its thriving arts district, numerous parks, and a variety of neighborhoods with unique character
• Dallas has a humid subtropical climate, with mild winters and hot summers

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance, with the opportunity to work from home or a co-working space as needed. Occasional travel may be required for content development, but the majority of the work can be done remotely.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and creative challenge to evaluate content creation skills
• Final interview with marketing leadership to discuss the role and company culture in more detail

Key Assessment Areas:

• Creativity and strategic thinking in content development
• Technical proficiency in video editing and production
• Ability to manage multiple projects and meet deadlines
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in video production and content marketing, with a focus on healthcare or agency experience if applicable
• Include a portfolio or examples of previous work that demonstrate strong storytelling and brand-building skills
• Tailor your resume and cover letter to emphasize your qualifications for this specific role and company
• Prepare questions that demonstrate your interest in the role and company, as well as your understanding of the industry and market

ATS Keywords: Video Production, Content Marketing, Brand Storytelling, Video Editing, Video SEO, Social Media Best Practices, Project Management, Creative Direction, Team Leadership, Content Strategy, Coaching, Collaboration, Motion Graphics, Photography, Paid Media Strategies

ASSUMPTION: The application process for this role will focus on assessing the candidate's creative and strategic thinking, as well as their technical proficiency in video production and content marketing. Candidates should be prepared to provide examples of their work and discuss their approach to content creation and brand-building.

🛠️ Tools & Technologies

• Adobe Premiere Pro or similar video editing software
• Social media platforms (TikTok, Instagram, YouTube, etc.)
• Motion graphics and animation software (After Effects, Canva, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The ideal candidate for this role will have experience with industry-standard video editing software and social media platforms. Familiarity with motion graphics and animation software, as well as project management tools, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our work
• Excellence: Striving for continuous improvement and outstanding results
• Compassion: Showing empathy and kindness in our interactions with patients and colleagues

Work Style:

• Collaborative: Working closely with marketing leadership and clinic teams to identify content needs and opportunities
• Innovative: Embracing new ideas and approaches to content creation and brand-building
• Adaptable: Adjusting to changing priorities and workflows in a fast-paced environment

Self-Assessment Questions:

• Do you align with Integrity Urgent Care's core values of integrity, excellence, and compassion?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on innovation and continuous improvement?
• Do you have strong organizational and leadership skills, with the ability to manage multiple projects and support local clinic marketing efforts?

ASSUMPTION: Integrity Urgent Care values candidates who align with their core values and are comfortable working in a fast-paced, collaborative environment. Strong organizational and leadership skills are essential for this role, as the Video & Creative Content Manager will be responsible for managing multiple projects and supporting local clinic marketing efforts.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative and strategic thinking with technical proficiency in video production and editing
• Occasional travel for content development, which may disrupt work-life balance
• Adapting to changing priorities and workflows as the company grows and evolves

ASSUMPTION: The Video & Creative Content Manager role at Integrity Urgent Care presents unique challenges, including managing multiple projects and deadlines, balancing creative and technical skills, and occasional travel for content development. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and workflows.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on leading brand visual storytelling and scaling high-quality content for clinics, rather than working on a single project or campaign
• Healthcare marketing experience is preferred but not required, as the ideal candidate will have strong transferable skills in video production and content marketing
• Career progression in this role may include leading a content team and taking on additional marketing responsibilities as the company grows

ASSUMPTION: While this role shares similarities with other video and content marketing positions, it is unique in its focus on leading brand visual storytelling and scaling high-quality content for clinics. Candidates with strong transferable skills in video production and content marketing, as well as an interest in healthcare or agency experience, are well-suited for this role.

📝 Sample Projects

• Developing a comprehensive video content strategy for a new clinic launch, including testimonials, behind-the-scenes footage, and educational content
• Creating a series of engaging short-form videos for social media platforms to increase brand awareness and drive engagement
• Collaborating with clinic staff to capture authentic local content that reflects the community presence and enhances the brand

ASSUMPTION: These sample projects illustrate the range of responsibilities and creative challenges that the Video & Creative Content Manager at Integrity Urgent Care may face. Candidates should be prepared to discuss their approach to content creation and brand-building in the context of these and other relevant projects.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Integrity Urgent Care support work-life balance for remote employees?
• What opportunities are there for growth and professional development within the marketing team?
• How does Integrity Urgent Care approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for growth and development within the marketing team at Integrity Urgent Care.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your qualifications for this specific role and company
• Prepare a portfolio or examples of previous work that demonstrate your strong storytelling and brand-building skills
• Prepare questions that demonstrate your interest in the role and company, as well as your understanding of the industry and market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.