Video design & operations

📌 Core Information

🔹 Job Title: Video Content Designer

🔹 Company: 3M

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging video content for B2B and B2C marketing efforts
• Designing compelling storylines and generating persuasive copy
• Utilizing post-production skills to edit and localize video footage
• Collaborating with marketing and sales teams to understand campaign objectives
• Ensuring video content meets technical specifications and quality standards

ASSUMPTION: This role requires a strong understanding of visual storytelling and narrative techniques tailored for marketing, as well as proficiency in video editing software.

📋 Key Responsibilities

✅ Develop creative and impactful storylines that effectively communicate product benefits and brand messages

✅ Write clear, persuasive, and engaging copy for video scripts and promotional materials

✅ Edit and localize video footage to create polished and professional final products

✅ Ensure all video content meets technical specifications and quality standards for online distribution

✅ Collaborate with marketing and sales teams to understand campaign objectives and target audience

ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Film Production, Marketing, Communications, Media Studies, or a related field

Experience: Rich experience in social media & eCommerce campaigns, with proven experience in video production for marketing purposes

Required Skills:

• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar
• Strong understanding of visual storytelling and narrative techniques tailored for marketing
• Excellent written and verbal communication skills
• Ability to work collaboratively and manage multiple projects simultaneously

Preferred Skills:

• Producer experience

ASSUMPTION: Candidates with a background in film production or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ¥250,000 - ¥350,000 per year, based on industry standards for a mid-level marketing role in Shanghai. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on 3M products

Working Hours: Full-time position with standard office hours, Monday through Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: 3M operates in the industrial machinery manufacturing industry, with a focus on innovation and problem-solving.

Company Size: 3M is a large company with over 10,000 employees globally, offering a diverse range of career opportunities.

Founded: 3M was founded in 1902 and has since grown into a multinational conglomerate with a strong reputation for innovation.

Company Description:

• 3M is committed to innovation, providing the freedom to explore and encouraging curiosity and creativity.
• The company offers a long-standing reputation as a company committed to innovation and providing the freedom to explore and encourage curiosity and creativity.
• 3M provides the opportunity to apply your talent in bold ways that matter.

Company Specialties:

• Innovation
• Collaboration
• Global and diverse career opportunities

Company Website: www.3M.com

ASSUMPTION: 3M's commitment to innovation and providing the freedom to explore and encourage curiosity and creativity makes it an attractive employer for creative and innovative individuals.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and development.

Reporting Structure: The Video Content Designer will report directly to the Marketing Manager and collaborate with various teams, including marketing, sales, and product management.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects.

Growth Opportunities:

• Advancement to a senior role within the marketing department
• Expansion into other areas of the business, such as product management or sales
• Opportunities to work on international projects and gain global experience

ASSUMPTION: The Video Content Designer role offers opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: 3M's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3M Center, St Paul, MN 55144, US; Avenida Santa Fe, Cuajimalpa de Morelos, CDMX 05348, MX; 10746 Keats Ave S, Cottage Grove, MN 55016, US; ul. Kowalska 143, Wroclaw, DS 51-424, PL; CLN 207 Bloco D, Brasilia, DF, BR; Vereda Santa Fe, Alvaro Obregon, CDMX 01219, MX; 3M Center, St Paul, MN 55144, US; 100 Woodlands Ave 7, Singapore, Singapore 738205, SG; Via Anhanguera, Sumare, SP 13460-000, BR; Topcu Sokak 6, Istanbul, Istanbul 34805, TR

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure.
• Shanghai offers numerous opportunities for professional growth and development.

Work Schedule: Standard office hours, Monday through Friday, 9:00 AM to 5:30 PM, with occasional overtime as needed.

ASSUMPTION: The Video Content Designer role is based in Shanghai, offering a dynamic and vibrant work environment with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Creativity and storytelling abilities
• Communication and collaboration skills
• Technical proficiency in video editing software
• Understanding of marketing principles and target audience analysis

Application Tips:

• Highlight relevant experience in video production and marketing campaigns
• Include a portfolio of previous work, showcasing storytelling, copywriting, and video editing skills
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of how you've successfully created engaging video content for marketing purposes

ATS Keywords: Video Production, Storyline Design, Copywriting, Video Editing, Social Media Campaigns, eCommerce Campaigns, Visual Storytelling, Communication Skills, Collaboration, Project Management

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Final Cut Pro
• Other video editing software (e.g., Avid Media Composer, iMovie)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The Video Content Designer will be expected to have proficiency in video editing software and may be required to learn additional tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Global and diverse career opportunities

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong understanding of visual storytelling and narrative techniques tailored for marketing?
• Are you comfortable working collaboratively and managing multiple projects simultaneously?
• Do you thrive in a creative and innovative work environment?

ASSUMPTION: Candidates who align with 3M's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Meeting tight deadlines for video content creation
• Managing multiple projects simultaneously
• Adapting to changes in project scope or priorities
• Working in a fast-paced and dynamic work environment

ASSUMPTION: The Video Content Designer role may present challenges related to project management, time management, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Video Producer or Marketing Video Specialist, but with a stronger focus on storytelling and copywriting
• In comparison to other marketing roles, this position requires a unique blend of creative and technical skills
• Career progression may involve moving into a senior marketing role or expanding into other areas of the business

ASSUMPTION: The Video Content Designer role is unique in its requirement for a strong blend of creative and technical skills, setting it apart from other marketing roles.

📝 Sample Projects

• Creating a series of promotional videos for a new product launch
• Developing a social media campaign focused on user-generated content
• Producing a series of educational videos for an eLearning platform

ASSUMPTION: The Video Content Designer may work on a variety of projects, ranging from promotional videos to educational content and social media campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a video project, from concept to completion?
• How does this role collaborate with other teams within the marketing department?
• What opportunities are there for professional growth and development within this role?
• How does 3M support work-life balance for its employees?
• Can you provide examples of successful video campaigns created by the team?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the 3M careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of previous work, showcasing your storytelling, copywriting, and video editing skills
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.