Video Editor DTC (m/w/d) - freelance & 100% remote

📌 Core Information

🔹 Job Title: Video Editor DTC (m/w/d) - freelance & 100% remote

🔹 Company: Gotyu Underwear

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Freelance

🔹 Category: Creative & Design

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Creating high-impact, visually compelling ad creatives for Meta, TikTok, and YouTube
• Testing various ad formats and editing styles to push creative boundaries and drive engagement
• Collaborating closely with the performance marketing team and C-Level executives for fast-tracked learnings
• Syncing with the brand team to ensure a consistent and powerful visual language across all assets

ASSUMPTION: This role requires a strong understanding of DTC brand advertising and a passion for storytelling that sells.

📋 Key Responsibilities

✅ Create high-impact, visually compelling ad creatives for Meta, TikTok, and YouTube (shorts & ads)

✅ Test a wide variety of ad formats and editing styles to push creative boundaries and drive engagement

✅ Bring fresh, innovative video ideas to the table and take them from concept to final cut, fast

✅ Drive performance through your edits: your work should not just look great but convert

✅ Spot and implement emerging trends (especially from the US) before they hit the mainstream

✅ Collaborate closely with the performance marketing team and have direct exposure to the C-Level team to fast-track your learnings

✅ Sync closely with the brand team to ensure a consistent and powerful visual language across all assets

ASSUMPTION: This role requires a proactive, independent, and hungry attitude to learn and grow with every single project.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience creating high-performing videos for DTC brands

Required Skills:

• Advanced editing skills using Adobe Premiere Pro and After Effects
• Solid skills in color grading, music editing, and working with raw footage
• Strong eye for aesthetics, timing, and rhythm—and a feel for when to break the rules
• Fluent in English. German is a plus.

Preferred Skills:

• Experience with performance marketing and strong instincts for what converts in paid media
• Deep understanding of what works on TikTok, Instagram, Meta Ads, YouTube Shorts—and how each platform differs
• Natural sense for disruptive ad editing—you don’t just edit, you tell stories that break the feed

ASSUMPTION: While a degree in film studies or a related field may be helpful, relevant experience and a strong portfolio are more important for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated, based on experience level and industry standards for remote freelance video editors in the UK)

Benefits:

• Be Part of a Disruptive Force: Join one of Europe’s most innovative and high-performing brands as we take on the Dutch market
• Embrace Remote Work: Experience the future of work with our flexible remote setup. Enjoy the freedom to work from anywhere in the Netherlands
• Work-Life Balance: At Gotyu, we’re committed to your well-being and fostering a healthy work-life balance. Your happiness is our priority
• Learn from the Best: Collaborate directly with our C-Level executives and surround yourself with A-players. This role offers unparalleled opportunities for professional growth and learning
• Make a Real Difference: Join a passionate team that’s not just talking about change but making it happen. We’re fierce advocates for feminism and sustainability – be part of a mission that matters
• Live the Brand: Immerse yourself in the Gotyu experience by testing our products and becoming a true ambassador for our mission in the Netherlands

Working Hours: Full-time (40 hours/week, flexible)

ASSUMPTION: The salary range is estimated based on industry standards for remote freelance video editors in the UK. The actual salary may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Gotyu Underwear is a European brand specializing in period underwear, focusing on comfort, confidence, and empowerment for women

Company Size: 2-10 employees. As a small company, applicants can expect a close-knit team and the opportunity to make a significant impact

Founded: Not specified. Gotyu Underwear is a growing brand with a strong focus on innovation and disruption in the period care industry

Company Description:

• Gotyu Underwear is a European brand dedicated to fostering a world of acceptance and self-love
• Their mission is to inspire women to embrace their true selves and live life unapologetically free
• The brand aims to empower women to feel confident and comfortable during their periods without limitations imposed by clothing sizes or prices

Company Specialties:

• Period absorbing underwear
• Disruptive marketing campaigns
• Empowering women and promoting self-love

Company Website: https://www.gotyu-underwear.com

ASSUMPTION: Gotyu Underwear is a young, innovative brand with a strong focus on empowering women and promoting self-love. They prioritize creativity, innovation, and a strong work-life balance.

📊 Role Analysis

Career Level: Mid-level. This role requires proven experience in video editing for DTC brands but offers opportunities for growth and learning

Reporting Structure: This role reports directly to the C-Level team and collaborates closely with the performance marketing team

Work Arrangement: 100% Remote. Applicants can work from anywhere in the Netherlands

Growth Opportunities:

• Exposure to C-Level executives and A-players for professional growth and learning
• Opportunity to make a significant impact on the brand's growth trajectory
• Potential to grow within the company as it expands into new markets

ASSUMPTION: This role offers excellent opportunities for professional growth and learning, given the close collaboration with C-Level executives and the brand's expansion plans.

🌍 Location & Work Environment

Office Type: Remote. Gotyu Underwear operates remotely, allowing employees to work from anywhere in the Netherlands

Office Location(s): Not applicable (remote work)

Geographic Context:

• The Netherlands is a small, densely populated country with a strong economy and a high standard of living
• The country is known for its progressive social policies, including support for women's rights and LGBTQ+ rights
• The Netherlands has a well-developed infrastructure, making it easy to travel and commute

Work Schedule: Full-time (40 hours/week, flexible). Gotyu Underwear offers a flexible work schedule, prioritizing work-life balance

ASSUMPTION: The remote work environment at Gotyu Underwear allows for a better work-life balance and the opportunity to work from anywhere in the Netherlands.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical test or portfolio review
• Final interview with the C-Level team

Key Assessment Areas:

• Portfolio and previous work samples
• Editing skills and technical proficiency
• Cultural fit and alignment with the brand's mission
• Problem-solving skills and creativity

Application Tips:

• Highlight relevant experience and projects in your portfolio that demonstrate your ability to create high-performing videos for DTC brands
• Tailor your resume and cover letter to emphasize your skills and experience in video editing and performance marketing
• Prepare examples of your work that showcase your understanding of emerging trends and disruptive ad editing

ATS Keywords: Video Editing, DTC, Adobe Premiere Pro, After Effects, Performance Marketing, TikTok, Instagram, Meta Ads, YouTube Shorts, Color Grading, Music Editing, Aesthetics, Timing, Rhythm, Proactive, Independent, Fluent in English, German

ASSUMPTION: Gotyu Underwear uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Adobe After Effects
• Color grading software (e.g., Adobe SpeedGrade, DaVinci Resolve)
• Music editing software (e.g., Adobe Audition, Audacity)

ASSUMPTION: Proficiency in Adobe Premiere Pro and After Effects is required for this role. Familiarity with additional tools, such as color grading and music editing software, is a plus.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and self-love
• Innovation and disruption
• Creativity and storytelling

Work Style:

• Remote and flexible
• Collaborative and team-oriented
• Proactive and independent

Self-Assessment Questions:

• Do you align with Gotyu Underwear's mission to empower women and promote self-love?
• Are you comfortable working remotely and managing your own time?
• Do you have a proactive, independent attitude and a hunger to learn and grow?

ASSUMPTION: Gotyu Underwear values candidates who align with their mission and work well in a remote, collaborative environment.

⚠️ Potential Challenges

• Managing work-life balance in a remote environment
• Keeping up with emerging trends and platforms in the fast-paced world of social media advertising
• Ensuring consistent branding across various platforms and ad formats
• Meeting tight deadlines and maintaining high-quality standards

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive attitude, and a passion for continuous learning.

📈 Similar Roles Comparison

• This role differs from traditional video editing positions in its focus on DTC brand advertising and performance marketing
• Industry-specific context: The period care industry is growing and evolving, with a strong focus on empowering women and promoting self-love
• Career path comparison: This role offers opportunities for professional growth and learning, with the potential to grow within the company as it expands into new markets

ASSUMPTION: This role is unique in its focus on DTC brand advertising and performance marketing within the period care industry.

📝 Sample Projects

• Creating a series of TikTok ads for a new period underwear product launch
• Editing user-generated content for Instagram to showcase the brand's commitment to empowering women
• Producing a YouTube ad campaign targeting a specific demographic to drive conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the creative freedom offered in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most successful video campaigns the brand has run in the past, and what made them work?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional growth and learning within the company?
• How does the company measure the success of its video advertising campaigns?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and experience in video editing and performance marketing
• Prepare a portfolio showcasing your best work, with a focus on DTC brand advertising and performance marketing
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.