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Video Strategy and Activation Lead

Google
Full-time
On-site
Toronto, Ontario, Canada
🎬 Video Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Video Strategy and Activation Lead

πŸ”Ή Company: Google

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Sales & Marketing

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Partnering with business teams to drive YouTube and Video business growth
  • Identifying new opportunities for Google to drive incremental impact in the market
  • Developing and refining go-to-market strategy for large, multi-faceted media propositions
  • Leading customer meetings and workshops to present unique, market-relevant insights
  • Owning a video business goal across a set of key verticals

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the video advertising landscape.

πŸ“‹ Key Responsibilities

βœ… Partner with business teams to provide YouTube and Video business growth driving support

βœ… Identify new opportunities for Google to drive incremental impact in the market, and incubate solutions in market

βœ… Develop, leverage, and refine go-to-market strategy with the purpose to improve business teams' approach to supporting clients with large, multi-faceted media propositions

βœ… Expert communication skills, lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions are presented through unique, market-relevant insights

βœ… Own a video business goal across a set of key verticals

ASSUMPTION: This role involves frequent client interaction, requiring strong presentation and active listening skills.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 8 years of experience in digital media, sales, marketing, or product roles, or 6 years with an advanced degree

Required Skills:

  • Proven experience working with advertisers, agencies, or clients
  • Excellent communication skills
  • Strong business acumen
  • Ability to develop and deliver messages that translate into sales narratives

Preferred Skills:

  • Experience working in sales or strategy in the Streaming or Social Video Space
  • Experience in planning, buying, and measuring offline or online media
  • Experience with video advertising solutions
  • Ability to identify market trends and translate them into business opportunities

ASSUMPTION: Candidates with a background in digital media, sales, or marketing are strongly encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year (Estimated, based on industry standards for similar roles at Google)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off
  • Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week, with some flexibility for meetings and events

ASSUMPTION: Google is known for its competitive compensation and benefits packages, but specific details may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Google operates in the technology industry, with a focus on search, advertising, and cloud computing. The company is a market leader in online advertising, with a significant presence in the video advertising space through YouTube.

Company Size: Google is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin, and has since grown into a multinational technology conglomerate.

Company Description:

  • Google is committed to organizing the world's information and making it universally accessible and useful
  • The company offers a wide range of products and services, including search, advertising, cloud computing, software, and hardware
  • Google is known for its innovative culture, focusing on employee growth and development

Company Specialties:

  • Search technology
  • Advertising platforms
  • Cloud computing services
  • Hardware and software development

Company Website: www.google.com

ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in digital media, sales, or marketing.

Reporting Structure: The Video Strategy and Activation Lead will likely report to the Large Customer Sales (LCS) team, working closely with business teams to drive YouTube and Video business growth.

Work Arrangement: This role is on-site, with the expectation of working from Google's Toronto office. However, some flexibility may be available for remote work, depending on the company's policies and the candidate's needs.

Growth Opportunities:

  • Potential advancement to a director or management role within the LCS team
  • Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
  • Access to Google's extensive training and development resources

ASSUMPTION: Given Google's size and diverse product offerings, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Google's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

  • Toronto is a multicultural city with a vibrant tech industry, offering numerous networking and professional development opportunities
  • The city has a humid continental climate, with warm, humid summers and cold, snowy winters
  • Toronto is known for its diverse food scene, with a wide range of international cuisines represented

Work Schedule: The work schedule for this role is typically Monday to Friday, with some flexibility for meetings and events. The role may require occasional travel to attend client meetings or industry events.

ASSUMPTION: The work environment at Google is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a recruiter
  • On-site interviews with hiring managers and team members
  • Final interviews with senior leadership

Key Assessment Areas:

  • Communication skills and presentation abilities
  • Understanding of the video advertising landscape and market trends
  • Problem-solving and strategic thinking skills
  • Cultural fit and alignment with Google's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
  • Research Google's products, services, and company culture to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Video Strategy, Activation Lead, Digital Media, Sales, Marketing, Product Roles, Video Advertising Solutions, Communication Skills, Business Acumen, Brand Strategy, Consumer Insights, Go-to-Market Strategy, Media Planning, Client Support, Creative Inspiration, Innovative Solutions, Market Trends, Customer Success

ASSUMPTION: Google's application process is competitive, with a strong focus on finding the best fit for the role and the company culture.

πŸ› οΈ Tools & Technologies

  • Google Workspace (Gmail, Google Docs, Sheets, Slides)
  • Salesforce
  • Adobe Creative Suite (optional, for creative presentations)
  • Microsoft Office Suite (optional, for client-facing documents)

ASSUMPTION: The tools and technologies required for this role are standard for sales and marketing positions, with a focus on collaboration and productivity.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus on the user and all else will follow
  • It's best to do one thing really, really well
  • Fast is better than slow
  • You don't need to be at your desk to need an answer
  • You can make money without doing evil

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Innovative and creative
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with large, multi-faceted media propositions?
  • Do you have a strong understanding of the video advertising landscape and market trends?

ASSUMPTION: Google values candidates who are innovative, collaborative, and data-driven, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Balancing client needs with internal team dynamics
  • Adapting to changes in the market and industry trends
  • Occasional travel for client meetings and industry events

ASSUMPTION: The Video Strategy and Activation Lead role may present unique challenges, but also offers significant opportunities for growth and impact.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Video Strategy Manager or Video Activation Manager position, but with a greater focus on driving business growth and identifying new market opportunities
  • Unlike other sales or marketing roles, this position requires a deep understanding of the video advertising landscape and market trends
  • Career progression in this role may lead to management or director-level positions within the Large Customer Sales (LCS) team

ASSUMPTION: While this role shares similarities with other sales and marketing positions, its unique focus on video advertising sets it apart from other opportunities.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new video advertising product or feature
  • Conducting market research to identify trends and opportunities in the video advertising landscape
  • Leading a customer workshop to present unique, market-relevant insights and value propositions

ASSUMPTION: The Video Strategy and Activation Lead role involves a mix of strategic planning, market research, and client-facing presentations, with a focus on driving business growth and identifying new market opportunities.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall Large Customer Sales (LCS) team strategy?
  • What are the most significant challenges facing the video advertising industry, and how does this role address them?
  • How does Google support the professional development and growth of its employees?
  • What is the expected timeline for onboarding and ramping up in this role?
  • How does this role collaborate with other teams within Google, such as Product or Engineering?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
  • Research Google's products, services, and company culture to demonstrate your enthusiasm and understanding of the business
  • Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.