📌 Core Information
🔹 Job Title: Visual Storytelling Specialist - Claims Marketing Communications
🔹 Company: The Hartford
🔹 Location: Hartford, CT (Telecommute)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hartford, CT) with telecommuting options
🚀 Job Overview
Key aspects of this role include:
- Creating engaging multimedia marketing content and presentation materials for the Claims marketing communications team.
- Supporting leadership communications, including newsletter content development and distribution.
- Maintaining a library of marketing materials and internal leadership content.
- Assisting in the creation and distribution of external severe-weather preparedness emails.
- Helping maintain Claims SharePoint sites and calendars.
ASSUMPTION: This role requires a strong background in visual storytelling, with a focus on creating compelling narratives through various multimedia channels.
📋 Key Responsibilities
✅ Working closely with the Claims marketing communications team and business line marketing teams to develop creative, engaging multimedia marketing content and presentation materials.
✅ Supporting the creation and delivery of leadership communications, including newsletter content development and distribution, slide presentations, org note distribution, calendaring, and project management.
✅ Learning about business lines, strategic goals, and associated Claims value propositions to recommend ways to develop and deliver materials that promote ease of understanding and sharing.
✅ Assisting in creating benefit-focused storyboards, bringing exceptional design and writing to create engaging tools for use and delivery through multiple platforms, including social media. Assist with recording and editing video, building animations, and creating slides.
✅ Supporting logistics for internal and external events and meetings as needed and engaging in internal communications functions including broad email distribution, metrics analytics, and survey creation and reporting.
ASSUMPTION: This role requires strong attention to detail, exceptional written and verbal communication skills, and the ability to work collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
Experience: Minimum of two years of experience in marketing, communication, graphic design, or a similar field.
Required Skills:
- Exceptional PowerPoint skills
- Experience in and passion for writing, editing, and visual storytelling
- Excellent written and verbal communication skills
- Extremely organized with a strong attention to detail
- Ability to work collaboratively in a fast-paced environment
- Able to work both independently and as part of a team
- Willing to take direction from multiple contacts and juggle multiple deadlines and projects
- Ability to build trusted partnerships with contacts across business areas
- Eagerness to grow skills and experience in a marketing communications function
- Expert user of Microsoft Office and Teams. Copilot use a plus.
- Experience with Adobe suite of products. InDesign a plus
- Experience with video recording, voiceovers, and editing
- Insurance industry knowledge a plus
Preferred Skills:
- Experience with InDesign
- Experience with video recording, voiceovers, and editing
ASSUMPTION: Candidates with a strong portfolio showcasing their visual storytelling skills and experience working with multimedia tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $78,240 - $117,360 (Annualized base pay range, primarily based on analysis of similar positions in the external market. Actual base pay could vary based on factors including performance, proficiency, and demonstration of competencies required for the role.)
Benefits:
- Short-term and annual bonuses
- Long-term incentives
- On-the-spot recognition
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on the job description and market research. Actual compensation may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Property and Casualty Insurance, Mutual Funds, and Group Benefits.
Company Size: 10,001+ employees. As a large company, The Hartford offers extensive resources and opportunities for career growth.
Founded: 1810. The Hartford has a rich history and is one of the oldest insurance companies in the United States.
Company Description:
- Showing up for people isn’t just what The Hartford does; it’s who they are – for over 200 years.
- The company does more to innovate for their customers, their communities, and their employees every day.
- The Hartford is committed to creating an inclusive work environment where everyone feels valued and respected.
Company Specialties:
- Property and Casualty Insurance
- Mutual Funds
- Group Benefits
Company Website: www.thehartford.com
ASSUMPTION: Working at The Hartford offers opportunities to grow both personally and professionally, with a strong focus on employee development and engagement.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing communications department and the broader organization.
Reporting Structure: This role reports directly to the Director of Claims Communications.
Work Arrangement: On-site with telecommuting options. The Hartford offers flexible work arrangements to support a healthy work-life balance.
Growth Opportunities:
- Advancement within the marketing communications department
- Expansion into other areas of the business, such as product management or sales
- Professional development and training opportunities
ASSUMPTION: The Hartford values internal promotions and provides opportunities for employees to grow within the organization.
🌍 Location & Work Environment
Office Type: The Hartford's headquarters is located in Hartford, CT, with additional offices in Windsor, CT. The office environment is collaborative and supportive, with a focus on open communication and teamwork.
Office Location(s): 690 Asylum Avenue, Hartford, CT 06155, US and One Griffin Road North, Windsor, CT 06095, US
Geographic Context:
- Hartford, CT is the capital of Connecticut and offers a mix of urban and suburban living.
- The area is known for its rich history, cultural attractions, and outdoor recreation opportunities.
- Hartford is home to several major insurance companies, providing a strong network of industry professionals.
Work Schedule: Full-time, typically 40 hours per week. The Hartford offers flexible work arrangements to support a healthy work-life balance.
ASSUMPTION: The Hartford's office environment is designed to foster collaboration and innovation, with a focus on supporting employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing communications team
- Final interview with the director of Claims Communications
Key Assessment Areas:
- Portfolio and work samples showcasing visual storytelling skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with The Hartford's values
Application Tips:
- Tailor your resume and cover letter to highlight your visual storytelling skills and experience working with multimedia tools.
- Prepare a portfolio showcasing your best work, including examples of presentations, infographics, and videos.
- Be ready to discuss your experience with Adobe Creative Suite, Microsoft Office, and other relevant software.
- Research The Hartford's company culture and be prepared to discuss how your values align with the organization's mission and values.
ATS Keywords: Visual storytelling, multimedia, marketing communications, PowerPoint, Adobe Creative Suite, video editing, animation, insurance industry, leadership communications, newsletter development, project management
ASSUMPTION: The interview process at The Hartford is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Video editing software (e.g., Premiere Pro, Final Cut Pro, iMovie)
- Animation software (e.g., After Effects, Animate)
- SharePoint
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Respect
- Innovation
- Teamwork
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Creative
- Attention to detail
Self-Assessment Questions:
- How do your personal values align with The Hartford's core values?
- Can you provide an example of a time when you had to adapt to a new situation or tool to achieve a goal?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: The Hartford places a strong emphasis on cultural fit and looks for candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with various stakeholders across different business areas
- Keeping up with industry trends and best practices in visual storytelling and marketing communications
- Adapting to changes in the organization's priorities and goals
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on visual storytelling and multimedia content creation for the Claims marketing communications team.
- Similar roles in other departments or industries may have a broader focus on marketing communications strategy and execution.
- Career paths in this role may lead to advancement within the marketing communications department or expansion into other areas of the business.
ASSUMPTION: This role offers a unique opportunity to specialize in visual storytelling and multimedia content creation within the insurance industry.
📝 Sample Projects
- Creating an animated video to explain the claims process and demonstrate The Hartford's expert and empathic claim handling
- Designing an infographic to showcase the benefits of working with The Hartford's claims team
- Developing a presentation to communicate The Hartford's market-leading capabilities to distribution partners and customers
ASSUMPTION: These sample projects illustrate the types of creative and strategic challenges candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the broader goals of the Claims marketing communications team and the organization?
- What opportunities are there for professional development and growth within the marketing communications department and the broader organization?
- How does The Hartford support work-life balance for employees in this role?
- Can you provide an example of a successful visual storytelling campaign or project that the Claims marketing communications team has executed?
ASSUMPTION: These questions can help candidates better understand the role's day-to-day responsibilities, the team's priorities, and the organization's commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your visual storytelling skills and experience working with multimedia tools.
- Prepare a portfolio showcasing your best work, including examples of presentations, infographics, and videos.
- Be ready to discuss your experience with Adobe Creative Suite, Microsoft Office, and other relevant software during your interview.
- Research The Hartford's company culture and be prepared to discuss how your values align with the organization's mission and values during your interview.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
