Voice of Customer Product Marketing Manager II

📌 Core Information

🔹 Job Title: Voice of Customer Product Marketing Manager II

🔹 Company: AvidXchange, Inc.

🔹 Location: Virtual

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Establishing and managing customer advisory boards and analyst relations communities
• Driving product launches and customer storytelling through community engagement
• Creating structured feedback loops to gather and consolidate product insights
• Supporting cross-functional teams in aligning on product messaging and positioning
• Managing end-to-end logistics for virtual and live events

ASSUMPTION: This role requires a strong focus on customer engagement, community management, and cross-functional collaboration. It is ideal for a candidate with a background in product marketing, community marketing, or customer advocacy within the Fintech or SaaS industries.

📋 Key Responsibilities

✅ Establish and manage AvidXchange Customer Advisory Board and Analyst Relations communities for users to facilitate product engagement, collaboration, and insights to drive product innovation

✅ Partner with PM, PMM, and Product Design to support product launches that leverage the community for beta testing and early feedback

✅ Partner with brand advocacy, content, and campaign teams to source, develop, and showcase customer success stories that highlight product value across channels

✅ Create structured feedback loops (surveys, roundtables, coffee chats, interviews) to surface trends and product insights and consolidate findings to share across teams

✅ Support the PMM function at virtual and live events to leverage customer interactions and experiences appropriately

✅ Identify new and relevant events and develop perspective on where AvidXchange can further deepen AR engagements

✅ Work closely with cross-functional teams including sales, CX, brand advocacy, content, campaigns, and product management to align on product messaging, positioning, and product marketing goals

ASSUMPTION: This role involves a mix of strategic planning, community management, and tactical execution. It requires strong communication skills, project management abilities, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: BA/BS degree (preferably in business, marketing, or related field)

Experience: 3 years of experience in product marketing, community marketing, or customer advocacy – ideally at a Fintech, SaaS, or high-growth startup. Experience marketing financial software or AP/AR Automation is a plus.

Required Skills:

• Excellent communication and storytelling skills to explain complex concepts concisely and articulate insights with recommendations
• Ability to analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance
• Strong in-person and virtual event management experience with the ability to manage end-to-end logistics flawlessly
• A team player with a strong ability and appetite for collaborating with external and internal stakeholders and who takes pride in helping others succeed

Preferred Skills:

• Experience marketing to different customer personas across B2B environments
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: The ideal candidate will have a strong background in product marketing or related fields, with a focus on customer engagement and community management. They should also possess excellent communication skills and the ability to work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level marketing role in the Fintech industry)

Benefits:

• 18 days PTO
• 11 Holidays (8 company-recognized and 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare, including a High Deductible Heath Plan Option with $0 monthly premium for teammate-only coverage, 100% AvidXchange paid Dental Base Plan Coverage, 100% AvidXchange paid Life Insurance, 100% AvidXchange paid Long-Term Disability, 100% AvidXchange paid Short-Term Disability, Employee Assistance Program (EAP), and Onsite Health Clinic with Atrium Health
• 401k Match up to 4%
• Parental Leave: 8 weeks 100% paid by AvidXchange
• Discounts on Pet, Home, and Auto insurance
• BrightDime Financial Wellness Tool, offered free to teammates
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250
• Hybrid Workplace Flexibility
• Free parking

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the Fintech industry. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: AvidXchange is a leading provider of accounts payable automation software and payment solutions for middle-market businesses and their suppliers. The Fintech industry is characterized by rapid growth and innovation, making it an exciting and dynamic place to work.

Company Size: AvidXchange has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and career advancement while maintaining a collaborative and inclusive work environment.

Founded: AvidXchange was founded in 2000 in Charlotte, NC, and has since grown to become a publicly traded company with a strong presence in the Fintech industry.

Company Description:

• AvidXchange is a leading provider of accounts payable automation software and payment solutions for mid-market businesses and their suppliers
• The company focuses on creating a culture of Diversity, Inclusion & Belonging and is proud to be a safe place where teammates can bring their whole selves to work
• AvidXchange is certified as a Great Place to Work®, based on anonymous data from teammates

Company Specialties:

• Payables automation
• Electronic invoicing
• Visibility
• Best practices
• Portfolio
• Automation
• Paperless
• Change management
• Workflow
• Payables process
• And accounts payable

Company Website: http://www.avidxchange.com

ASSUMPTION: AvidXchange is a well-established company in the Fintech industry with a strong focus on employee engagement and company culture. Its mid-sized structure offers ample opportunities for growth and career advancement while maintaining a collaborative and inclusive work environment.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Manager, Product Marketing

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• AvidXchange offers a 401k match up to 4% and tuition reimbursement up to the federal maximum of $5,250, providing opportunities for professional development and growth
• The company's mid-sized structure and focus on employee engagement create ample opportunities for career advancement
• AvidXchange's strong presence in the Fintech industry offers exposure to cutting-edge technology and innovation

ASSUMPTION: This role offers significant growth opportunities, both in terms of professional development and career advancement. The company's strong presence in the Fintech industry also provides exposure to cutting-edge technology and innovation.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): 1210 AvidXChange Lane, Charlotte, NC 28206, US

Geographic Context:

• Charlotte, NC, is the largest city in the state and the 17th-most populous city in the United States
• The city is known for its diverse economy, with significant sectors in banking, energy, and healthcare
• Charlotte is home to several Fortune 500 companies and offers ample opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility. The location in Charlotte, NC, offers a diverse and dynamic work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Senior Manager, Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Communication and storytelling skills
• Project management and event planning abilities
• Collaboration and teamwork skills
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research AvidXchange's company culture and be prepared to discuss how your values align with the company's mission and values

ATS Keywords: Product Marketing, Community Marketing, Customer Advocacy, Communication, Storytelling, Project Management, Event Management, Collaboration, Analytical Skills, Customer Engagement, Feedback Collection, Cross-Functional Teamwork, B2B Marketing, Financial Software Marketing, Risk Taking, Customer Focus

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication and storytelling skills, project management and event planning abilities, collaboration and teamwork skills, and industry-specific knowledge and experience. Tailoring your application and preparing for behavioral interview questions will be crucial for success.

🛠️ Tools & Technologies

• Marketing automation tools and CRM systems
• Project management software (e.g., Asana, Trello, Jira)
• Event management platforms (e.g., Eventbrite, Cvent)
• Customer feedback and survey tools (e.g., SurveyMonkey, Typeform)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role will depend on AvidXchange's specific tech stack. However, the candidate should have experience with marketing automation tools, CRM systems, project management software, event management platforms, customer feedback and survey tools, and analytics and reporting tools.

👔 Cultural Fit Considerations

Company Values:

• Connected as People: AvidXchange values a collaborative and inclusive work environment where teammates can bring their whole selves to work
• Growth Minded: AvidXchange encourages continuous learning, professional development, and a growth mindset
• Customer Obsessed: AvidXchange prioritizes customer success and satisfaction above all else

Work Style:

• AvidXchange offers a hybrid work arrangement, allowing for a balance between on-site collaboration and remote flexibility
• The company values a strong work-life balance and provides ample opportunities for professional growth and development
• AvidXchange's culture is characterized by a focus on diversity, inclusion, and belonging, with a strong emphasis on employee engagement and satisfaction

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment where you can bring your whole self to work?
• Are you comfortable working in a hybrid work arrangement, balancing on-site collaboration and remote flexibility?
• Do you prioritize customer success and satisfaction above all else, and are you comfortable working in a customer-obsessed culture?

ASSUMPTION: AvidXchange's company culture is characterized by a focus on diversity, inclusion, and belonging, with a strong emphasis on employee engagement and satisfaction. The ideal candidate will be comfortable working in a hybrid work arrangement, thrive in a collaborative and inclusive work environment, and prioritize customer success and satisfaction above all else.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong time management and organizational skills
• Working with cross-functional teams may require excellent communication and collaboration skills
• Balancing on-site and remote work in a hybrid work arrangement may present unique challenges and require adaptability
• Managing customer expectations and feedback may require strong customer service and communication skills

ASSUMPTION: This role may present unique challenges related to project management, cross-functional teamwork, balancing on-site and remote work, and managing customer expectations and feedback. The ideal candidate will possess strong time management, organizational, communication, and collaboration skills to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Community Manager or Customer Success Manager, with a focus on driving product engagement and customer storytelling through community-led initiatives
• Unlike these roles, the Voice of Customer Product Marketing Manager II role requires a strong background in product marketing and a deep understanding of the product development lifecycle
• Career paths for this role may include advancement to Senior Manager, Director, or Vice President of Product Marketing, or transition to a Chief Marketing Officer (CMO) role

ASSUMPTION: While this role shares similarities with Community Manager or Customer Success Manager roles, it requires a strong background in product marketing and a deep understanding of the product development lifecycle. Career paths for this role may include advancement to senior leadership positions or transition to a CMO role.

📝 Sample Projects

• Developing and executing a customer advisory board program, including recruitment, onboarding, and ongoing engagement
• Managing a product launch campaign, including beta testing, early feedback collection, and launch event planning
• Creating a customer storytelling framework, including customer success story identification, development, and distribution across channels

ASSUMPTION: Sample projects for this role may include developing and executing a customer advisory board program, managing a product launch campaign, and creating a customer storytelling framework. These projects require strong project management, communication, and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's product marketing strategy and how this role fits into that strategy?
• How does the company measure the success of its customer advisory board and community-led initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its product marketing team members?
• What is the company's approach to cross-functional teamwork and collaboration, and how does this role contribute to that approach?

ASSUMPTION: Asking these questions during the interview will help you better understand the company's product marketing strategy, the role's priorities and expectations, and the company's approach to professional development and cross-functional teamwork.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research AvidXchange's company culture and be prepared to discuss how your values align with the company's mission and values
• Follow up with the hiring manager one week after your interview to express your interest in the role and inquire about the next steps in the hiring process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.