📌 Core Information
🔹 Job Title: VP, Brand Marketing
🔹 Company: ZenBusiness Inc.
🔹 Location: Remote (Austin, Texas HQ)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Building and leading a dynamic brand marketing team
- Elevating ZenBusiness' brand strategy and impact
- Evolving integrated marketing, creative, and communication efforts
- Cross-functional collaboration to deliver consistent and memorable experiences
ASSUMPTION: This role requires a versatile and inspirational leader who can adapt to a high-growth environment and drive brand success.
📋 Key Responsibilities
✅ Set the brand strategy, structure, operating processes, and resource balance to support business goals
✅ Establish a brand roadmap with clear plans through 2026
✅ Push the brand forward with best-in-class storytelling and experiences across the customer journey
✅ Create a customer-oriented culture driven by insights, measurement, and optimization
✅ Define brand mechanisms to grow the brand and prioritize investments across campaigns, partnerships, and creative production
✅ Oversee creative development for major brand and product campaigns and initiatives
✅ Refine go-to-market planning and creative brief processes to produce remarkable campaigns
✅ Be a strong cross-functional partner supporting teams across the company
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage and inspire cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Minimum 15 years of marketing experience with 8+ years in management roles
Required Skills:
- Proven ability to develop and execute brand marketing strategies
- Experience building and developing brand marketing and creative teams
- Strong cross-functional collaboration and partnership skills
- Familiarity with agency environments and in-house experience
- Proficient in creative and project management tools (Figma, Adobe, JIRA)
Preferred Skills:
- macOS and G-Workspace knowledge
- Experience working with media brands
ASSUMPTION: Candidates should have a proven track record in brand marketing, leadership, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a VP of Brand Marketing with 10+ years of experience)
Benefits:
- Medical, vision, and dental insurance
- Disability and life insurance
- Parental and military leave
- Employee assistance program
- 401k + match and annual bonus
- Pet insurance and RSUs
- Paid parking and 10 paid holidays
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: ZenBusiness operates in the software development industry, focusing on business formation, compliance, banking, bookkeeping, and marketing tools for small businesses.
Company Size: ZenBusiness has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: ZenBusiness was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- All-in-one platform for small business owners
- Provides business formation, compliance, banking, bookkeeping, and marketing tools
- Offers live human support, webinars, office hours, and a concierge service
Company Specialties:
- Internet and data
- Machine learning and AI
- Technology platform and business services
- Legal, mobile, and fintech
Company Website: https://www.zenbusiness.com/
ASSUMPTION: ZenBusiness is committed to simplifying the complex challenges of small business ownership and helping people from all walks of life achieve success on their own terms.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the CMO and overseeing brand marketing teams.
Reporting Structure: The VP of Brand Marketing will have direct reports, including brand managers, creative directors, and other marketing specialists.
Work Arrangement: This is a remote, full-time position with flexible scheduling and the opportunity for occasional in-person collaboration with the Austin, Texas-based team.
Growth Opportunities:
- Potential to shape and grow the brand marketing function within ZenBusiness
- Opportunities to collaborate with cross-functional teams and influence company-wide initiatives
- Possibility to advance to a senior leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on ZenBusiness' brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (with an Austin, Texas HQ)
Office Location(s): 5511 Parkcrest Dr, Suite 103, Austin, Texas 78731, US
Geographic Context:
- ZenBusiness is headquartered in Austin, Texas, with a remote-friendly work environment
- The company offers a great company culture, benefits, equity, and interesting challenges
- ZenBusiness provides weekly "All Hands" meetings and social committee-hosted events
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the opportunity for occasional in-person collaboration
ASSUMPTION: ZenBusiness' remote work environment offers a high degree of flexibility and work-life balance, with occasional opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Virtual interview with the hiring manager (CMO)
- Virtual interview with the brand marketing team
- Final interview with the executive team
Key Assessment Areas:
- Brand strategy and development
- Leadership and team management
- Cross-functional collaboration
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and leadership skills
- Prepare examples of your brand strategy and creative campaigns
- Research ZenBusiness' brand and marketing efforts to demonstrate your understanding of the company and its goals
ATS Keywords: Brand strategy, brand marketing, leadership, cross-functional collaboration, brand development, creative campaigns, marketing strategy
ASSUMPTION: ZenBusiness' interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- JIRA
- macOS and G-Workspace (preferred)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to ZenBusiness' brand marketing and project management processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and inclusive
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that your brand strategy aligns with customer needs and market trends?
- Can you describe a time when you had to adapt your brand marketing strategy due to changing circumstances?
- How do you foster a collaborative and inclusive work environment within your teams?
ASSUMPTION: ZenBusiness values candidates who are customer-centric, innovative, and collaborative, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing and developing a dynamic brand marketing team in a high-growth environment
- Balancing brand needs, financial targets, and growth goals
- Adapting to changing market conditions and customer needs
- Occasional in-person collaboration with the Austin, Texas-based team
ASSUMPTION: These challenges require a versatile, adaptable, and resourceful leader who can thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- VP of Brand Marketing vs. Chief Marketing Officer (CMO): The VP of Brand Marketing focuses specifically on brand strategy and development, while the CMO oversees the entire marketing department and its strategic direction.
- Industry-specific context: ZenBusiness operates in the software development industry, focusing on small business services. This role requires an understanding of the unique challenges and opportunities faced by small business owners.
- Career path comparison: This role offers a clear path to advancement within the marketing department, potentially leading to a senior leadership role such as CMO.
ASSUMPTION: This role is unique to ZenBusiness and its focus on small business services, requiring a candidate with relevant industry experience and a deep understanding of the small business market.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for a new product launch
- Conducting market research and customer segmentation to inform brand positioning and messaging
- Managing and optimizing creative campaigns across various channels to drive brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and creative aspects of the VP of Brand Marketing role at ZenBusiness.
❓ Key Questions to Ask During Interview
- Can you describe the brand marketing team's current structure and how you envision evolving it?
- How does ZenBusiness approach cross-functional collaboration, and what specific initiatives would I be involved in?
- What are the most significant brand marketing challenges facing ZenBusiness, and how do you plan to address them?
- How does ZenBusiness support the professional growth and development of its brand marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of ZenBusiness' brand marketing efforts, and how do you plan to optimize them?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the brand marketing landscape, as well as their ability to contribute to ZenBusiness' ongoing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and leadership skills
- Prepare examples of your brand strategy and creative campaigns
- Research ZenBusiness' brand and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
