📌 Core Information
🔹 Job Title: VP, Demand Generation
🔹 Company: LaunchDarkly
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a scalable marketing strategy across the customer lifecycle to achieve aggressive product-led growth and sales pipeline targets.
- Leading the Demand Generation team and collaborating with cross-functional marketing teams, as well as product, sales, and finance teams.
- Forecasting and managing marketing budget, selecting and managing vendors, and running multiple initiatives simultaneously.
- Driving teams to innovate, pilot, challenge, measure, and track performance of marketing activities, programs, and mix to effectively achieve key pipeline metrics.
- Regularly monitoring, analyzing, reporting, and presenting on campaign and KPI performance, regional success, deliverables, and programs among teams and to the executive team.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to achieve aggressive growth targets.
📋 Key Responsibilities
✅ Lead the Demand Generation team at LaunchDarkly, while collaborating closely with website, field, and event marketing, and content teams.
✅ Develop and execute a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales.
✅ Forecast and manage marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously and partnering with cross-functional teams and stakeholders to deliver full-funnel campaigns and nurture programs that deliver measurable results.
✅ Define and execute an omni-channel marketing plan, marketing technology stack, segmentation, modeling, managing marketing budget, goals, and KPIs to achieve new customer growth targets.
✅ Partner with sales, product, and FP&A executives to define, evolve, and communicate marketing plans and performance to goal as market dynamics evolve to ensure alignment of goals, objectives, and strategies with direct and indirect revenue plans.
✅ Drive teams to innovate, pilot, challenge, measure, and track performance of marketing activities, programs, and mix to effectively achieve key pipeline metrics.
✅ Regularly monitor, analyze, report, and present on campaign and KPI performance, regional success, deliverables, and programs among teams and to the executive team.
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration to achieve aggressive growth targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Multi-year Demand Generation leadership experience (10+ years).
Required Skills:
- Proven success in developing and executing marketing strategies that drive product-led growth and sales pipeline.
- Experience with marketing automation (Marketo) and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools.
- Experience in SaaS and/or developer tooling.
- Prior success leading teams through global market expansion and periods of high growth and rapid change.
- Organized with strong time management, and project management skills.
- Results focused with strong prioritization skills and “win as a team” mentality.
- Customer-focused, collaborative, self-aware leader who contributes to and thrives in a culture of trust, transparency, initiative, respect, enthusiasm, fun, accountability, and the ownership principle that the company’s success is my success.
Preferred Skills:
- Experience in a successful startup or emerging growth technology company that markets to developers.
ASSUMPTION: Candidates should have a proven track record in demand generation, with experience in SaaS and/or developer tooling, and a strong background in marketing automation and CRM.
💰 Compensation & Benefits
Salary Range: Offering a total earnings package between $220k-$360k, depending on geographic region (Inclusive of 20% Bonus Target).
Benefits:
- Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
Working Hours: Full-time, with a flexible schedule that allows for remote work.
ASSUMPTION: The salary range provided is inclusive of a 20% bonus target and may vary based on skills, experience, degree level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- LaunchDarkly is the first scalable feature management platform, enabling development teams to innovate faster by transforming how software is delivered to customers.
- The company deploys peaks of 20 trillion feature flags each day and has been recognized on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.
- LaunchDarkly is headquartered in Oakland, California, and was founded in 2014 by Edith Harbaugh and John Kodumal.
Company Specialties:
- Continuous Delivery
- Feature Flagging
- DevOps
- Feature Toggling
- Feature Management
- Experimentation
- Technology Migration
- Targeted User Experiences
- and Mobile App Solutions
Company Website: https://launchdarkly.com
ASSUMPTION: LaunchDarkly is a well-established company in the software development industry, with a strong focus on feature management and continuous delivery.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the Demand Generation team.
Work Arrangement: Remote OK, with a flexible schedule that allows for remote work.
Growth Opportunities:
- As a VP, there may be opportunities to advance to a Chief Marketing Officer (CMO) role in the future.
- This role offers the chance to lead a team and make a significant impact on the company's growth and success.
- Working at LaunchDarkly provides exposure to cutting-edge technology and a dynamic, innovative work environment.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a CMO role and make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first company with an office in Oakland, CA.
Office Location(s): 1999 Harrison St, Suite 1100, Oakland, CA 94612, US
Geographic Context:
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in the US.
- LaunchDarkly's headquarters in Oakland, CA, provides a vibrant and diverse work environment, with access to numerous amenities and cultural attractions.
- The company's remote-first culture fosters collaboration and inclusivity, regardless of location.
Work Schedule: Full-time, with a flexible schedule that allows for remote work.
ASSUMPTION: The remote work arrangement and flexible schedule provide a high degree of work-life balance and the ability to work from anywhere in the US.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and communication
- Experience with marketing automation and CRM tools
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past successes in demand generation and marketing strategy development.
- Research LaunchDarkly's products, services, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Demand Generation, Marketing Strategy, Product Led Growth, Sales Pipeline, Marketing Automation, CRM, SaaS, Developer Tooling, Team Leadership, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their experience with marketing automation and CRM tools.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Suite (Gmail, Google Docs, Google Sheets)
- Asana or similar project management tool
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: This role requires proficiency in marketing automation tools like Marketo and Salesforce, as well as general project management and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Empowering all teams
- Continuous learning and improvement
- Transparency and collaboration
- Customer focus
- Innovation and experimentation
Work Style:
- Remote-first and flexible work arrangements
- Data-driven decision-making
- Cross-functional collaboration and communication
- Results-oriented and accountable
- Continuous learning and growth mindset
Self-Assessment Questions:
- Do you thrive in a remote-first, collaborative work environment?
- Are you comfortable making data-driven decisions and driving results?
- Do you have experience leading teams and driving growth in a dynamic, fast-paced environment?
- Are you passionate about continuous learning and innovation?
ASSUMPTION: LaunchDarkly values a remote-first, collaborative work environment, with a strong focus on data-driven decision-making, continuous learning, and innovation.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative culture
- Balancing multiple initiatives and prioritizing effectively
- Adapting to a fast-panging, dynamic work environment
- Meeting aggressive growth targets and KPIs
ASSUMPTION: This role presents unique challenges, including managing a remote team, balancing multiple initiatives, and adapting to a fast-panging work environment, while meeting aggressive growth targets.
📈 Similar Roles Comparison
- VP, Demand Generation roles at other SaaS or developer tooling companies may have different team structures, budgets, and growth targets.
- This role may require more strategic planning and cross-functional collaboration than similar roles at larger enterprises.
- Career progression in this role may differ from that of a VP, Demand Generation role at a smaller startup, with potential opportunities to advance to a CMO role.
ASSUMPTION: This role may differ from similar roles at other companies in terms of team structure, budget, growth targets, and career progression opportunities.
📝 Sample Projects
- Developing and executing a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales.
- Forecasting and managing a marketing budget of $2-3 million, selecting and managing vendors, and running multiple initiatives simultaneously to achieve aggressive growth targets.
- Partnering with cross-functional teams and stakeholders to deliver full-funnel campaigns and nurture programs that deliver measurable results, such as a 25% increase in qualified leads or a 15% increase in sales pipeline.
ASSUMPTION: These sample projects illustrate the strategic planning, leadership, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current Demand Generation strategy and how this role will contribute to its evolution?
- How does the Demand Generation team collaborate with other marketing teams, as well as product, sales, and finance teams?
- What are the key challenges facing the Demand Generation team, and how can this role address them?
- How does LaunchDarkly support the growth and development of its employees, particularly in leadership roles?
- What are the most important KPIs for this role, and how will success be measured?
ASSUMPTION: These key questions will help assess the strategic fit, team dynamics, and growth opportunities for the candidate in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past successes in demand generation and marketing strategy development.
- Research LaunchDarkly's products, services, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
