🔹 Job Title: VP, Demand Generation
🔹 Company: Ontic
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B demand generation, preferably in the security or enterprise technology space. Experience in account-based marketing and a data-driven mindset are crucial for success.
✅ Developing and executing a comprehensive demand generation strategy that owns pipeline targets and aligns with company growth objectives and sales leadership
✅ Building, leading, and mentoring a high-performing demand generation team focused on delivering measurable business results
✅ Designing, implementing, and optimizing multi-channel campaigns (email, paid media, webinars, content marketing, advertising, etc.) tailored to specific market segments, ensuring messaging and offers resonate with high-value personas
✅ Defining and leading a robust content production program with discerning standards for quality, demonstrating exceptional judgment on what constitutes compelling, high-impact content for security professionals
✅ Through segmented marketing approaches, increasing contact and account engagement while maintaining alignment with broader marketing objectives
✅ Establishing and maintaining a metrics-driven approach to measure campaign effectiveness, ROI, and pipeline contribution
✅ Leveraging account-based targeting, marketing automation, CRM, and analytics tools to optimize account and contact nurturing, scoring, and conversion processes
✅ Staying current with B2B marketing best practices, particularly emerging opportunities to harness AI for better efficiency and performance in the security/technology sector
✅ Managing and optimizing the demand generation budget to maximize impact and efficiency
✅ Collaborating with product marketing to develop compelling messaging and content that resonates with target audiences
✅ Partnering with revenue operations to ensure marketing-generated contacts are effectively worked and converted
✅ Reporting on key performance metrics to executive leadership and providing strategic recommendations for improvement
ASSUMPTION: This role requires a strong understanding of modern marketing technologies, exceptional communication and presentation skills, and the ability to articulate complex concepts to diverse stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of progressive experience in B2B demand generation or performance marketing, with at least 6 years in a leadership role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in B2B demand generation, with a strong understanding of modern marketing technologies and a data-driven mindset. Experience in the security or enterprise technology space is highly desirable.
Salary Range: $200,000 - $230,000 a year
Benefits:
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is based on Ontic's size and industry, and individual pay decisions are based on various factors, including qualifications for the role, experience level, and skillset.
Industry: Software Development, specifically focused on security software for corporate and government clients
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: Ontic was founded in 2016, with a focus on providing software solutions for corporate and government security professionals
Company Description:
Company Specialties:
Company Website: http://www.ontic.co/
ASSUMPTION: Ontic is a growing company focused on providing innovative security solutions to corporate and government clients. Applicants should be comfortable working in a dynamic, fast-paced environment and have a passion for driving business growth through innovative demand-generation strategies.
Career Level: Executive/Management level, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will have direct reports and be responsible for leading and mentoring a high-performing demand generation team
Work Arrangement: Remote OK, with flexible hours and a focus on results
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a strategic marketing leader to make a significant impact on Ontic's growth and success. Applicants should be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving business growth through innovative demand-generation strategies.
Office Type: Remote, with no physical office location required
Office Location(s): Ontic has offices in Austin, Texas, and Noida, India, but this role can be performed remotely from anywhere in the United States
Geographic Context:
Work Schedule: Full-time, with flexible hours and a focus on results. Applicants should be comfortable working independently and managing their own time effectively
ASSUMPTION: The remote nature of this role offers applicants the opportunity to work from anywhere in the United States, with greater flexibility and work-life balance. However, strong communication and collaboration skills are essential for success in a remote work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, B2B Marketing, Leadership, Content Production, Campaign Measurement, Account-Based Marketing, Marketing Automation, CRM Systems, Analytics Tools, Cross-Functional Collaboration, Data-Driven Approach, Performance Optimization, Strategic Thinking, Problem-Solving, Communication Skills, Team Development
ASSUMPTION: Ontic's interview process is designed to assess the candidate's strategic thinking, communication skills, and alignment with the company's mission and values. Applicants should be prepared to discuss their relevant experience and skills in detail and demonstrate their understanding of Ontic's business and the B2B tech environment.
ASSUMPTION: This role requires a strong understanding of modern marketing technologies, including marketing automation platforms, CRM systems, account-based platforms, advertising and analytics tools, and AI-driven marketing tools. Applicants should have experience with at least some of these tools and be comfortable learning new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ontic values candidates who are customer-centric, innovative, collaborative, accountable, and empathetic. Applicants should be comfortable working in a dynamic, fast-paced environment and have a proven track record of driving business growth through innovative demand-generation strategies. A strong understanding of modern marketing technologies and a data-driven mindset are essential for success in this role.
ASSUMPTION: This role presents numerous opportunities for growth and impact, but also comes with its own set of challenges. Applicants should be comfortable working in a dynamic, fast-paced environment and have strong communication, collaboration, and adaptability skills.
ASSUMPTION: This role offers a unique opportunity for a strategic marketing leader to make a significant impact on Ontic's growth and success. Applicants should be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving business growth through innovative demand-generation strategies.
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of responsibilities and challenges they may face in this role. Applicants should be prepared to discuss their relevant experience and skills in detail and demonstrate their understanding of Ontic's business and the B2B tech environment.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of Ontic's business and the B2B tech environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.