📌 Core Information
🔹 Job Title: VP, Digital Marketing & Loyalty
🔹 Company: Scientific Games
🔹 Location: REMOTE-USA-VA (Primary), with occasional on-site work at USA-GA-Alpharetta-1500BluegrassLakesPkwy
🔹 Job Type: On-site (with remote flexibility)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (remote with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning global digital loyalty and CRM product strategies
- Driving and owning a comprehensive loyalty partnership strategy
- Leading ongoing loyalty and marketing engagements with existing partners
- Assessing market landscape and leading partnership and strategic venture initiatives
- Improving and implementing an optimal go-to-market strategy for both loyalty and CRM products
- Serving as a key industry thought leader, representing SG at major conferences and high-profile industry events
ASSUMPTION: This role requires a strategic, data-driven, and entrepreneurial mindset to drive growth and innovation in the digital marketing and loyalty space within the lottery industry.
📋 Key Responsibilities
✅ Develop and own global digital loyalty and CRM product strategies, aligning with SG's global vision and revenue growth targets.
✅ Drive and own a comprehensive loyalty partnership strategy to enable lottery benefits through other partner’s loyalty programs and vice versa, expanding the benefits for players.
✅ Lead ongoing loyalty and marketing (CRM, customer acquisition) engagements with existing partners.
✅ Assess the market landscape and lead partnership and strategic venture initiatives, coordinating with relevant stakeholders across the organization to expand presence in the market.
✅ Assess, improve, and implement an optimal go-to-market strategy for both the loyalty and CRM products, leveraging a data driven funnel, metrics, KPIs and a robust performance structure to support execution.
✅ Lead new market entry initiatives (e.g., paid media solution), ensuring alignment with regulatory requirements and emerging opportunities in the gaming sector.
✅ Continuously monitor industry trends, market performance, and technological advancements, refining strategies proactively to maintain a competitive edge.
✅ Serve as a key industry thought leader, representing SG at major conferences and high-profile industry events.
✅ Present and communicate performance and long-range plan to key stakeholders, including members of the executive leadership team.
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and cross-functional collaboration to achieve global growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. MBA preferred but not required.
Experience: 15+ years of experience in strategic leadership, loyalty, and/or marketing leadership roles with at least 5 years in an executive leadership role, preferably in a high-growth, complex environment. Gaming industry experience is a plus but not required.
Required Skills:
- Proven track record of driving customer engagement at scale.
- Deep understanding of loyalty mechanics and gamification.
- Strong executive presence with the ability to influence senior executives, regulators, and industry leaders.
- Expert negotiator with a track record of closing complex, high-value contracts.
- Experience leveraging data analysis & user insights for user base growth & platform enhancement and a passion for creative innovation.
- A strategic thinker with the ability to balance visionary goals with day-to-day operational realities.
- Excellent communication and interpersonal skills, with the ability to communicate effectively at all levels of the organization and with external stakeholders
- Strong financial acumen with the ability to manage budgets, allocate resources efficiently, and deliver results against financial targets.
- Exceptional leadership and interpersonal skills, with a proven track record of motivating and guiding/influencing large, diverse teams.
- Proven success in collaborating with cross-functional teams and senior leadership to execute complex initiatives.
- A competitive edge, as shown by achieving and surpassing ambitious growth targets from the ground up to scale up businesses.
Preferred Skills:
- Experience in the gaming or lottery industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates should possess a unique blend of strategic, analytical, and leadership skills to excel in this role, with a strong focus on driving growth and innovation in the digital marketing and loyalty space.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (Based on industry standards for a VP-level role in the IT Services and IT Consulting industry with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with occasional flexibility for on-site work and travel requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Scientific Games operates in the IT Services and IT Consulting industry, focusing on lottery and gaming solutions.
Company Size: Scientific Games has 2,841 employees, making it a mid-sized company. This size offers opportunities for growth and impact while maintaining a relatively flat organizational structure.
Founded: 1973 (as a public company since April 2022)
Company Description:
- Scientific Games is a global leader in retail and digital products, technology, and services that drive profits for government-sponsored lottery and sports betting programs.
- The company offers enterprise gaming platforms, exciting entertainment experiences, and trailblazing retail and digital solutions, elevating play every day.
- Scientific Games is deeply integrated across the lottery ecosystem as an essential service provider to global lottery programs, representing a critical and growing source of funding for governments around the world.
Company Specialties:
- Lottery games and technology
- Sports betting
- Gaming systems and services
- Retail and digital solutions
Company Website: www.scientificgames.com
ASSUMPTION: Scientific Games is a well-established company with a strong focus on innovation and growth within the lottery and gaming industry.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the VP, Strategy and Customer Success.
Reporting Structure: The VP, Digital Marketing & Loyalty will manage a team of approximately 20 people and multiple partner relationships.
Work Arrangement: This role is hybrid, with a remote work arrangement and occasional on-site requirements at the Alpharetta, GA headquarters.
Growth Opportunities:
- Potential to expand the team and grow the digital marketing and loyalty function within the organization.
- Opportunities to collaborate with cross-functional teams and senior leadership to drive strategic initiatives.
- Possibility to take on additional responsibilities or lead new projects based on performance and company needs.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital marketing and loyalty strategies.
🌍 Location & Work Environment
Office Type: Scientific Games has a hybrid work environment, with a mix of on-site and remote work options.
Office Location(s): The primary office location for this role is REMOTE-USA-VA, with occasional on-site work required at the USA-GA-Alpharetta-1500BluegrassLakesPkwy office.
Geographic Context:
- The remote work arrangement allows for flexibility in location, with occasional travel required for on-site meetings and industry events.
- Alpharetta, GA is a suburb of Atlanta, offering a mix of urban and suburban living with easy access to amenities and attractions.
- The company's global presence provides opportunities for international travel and collaboration.
Work Schedule: Full-time (40 hours per week), with occasional flexibility for on-site work and travel requirements
ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and on-site collaboration, allowing for a healthy work-life balance while still fostering a strong company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the VP, Strategy and Customer Success
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and understanding of digital marketing and loyalty trends
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with loyalty programs, CRM, and data-driven marketing strategies.
- Demonstrate your ability to lead and manage a team, as well as your capacity to work collaboratively with cross-functional stakeholders.
- Showcase your understanding of the lottery and gaming industry, and your familiarity with relevant trends and technologies.
ATS Keywords: Digital Marketing, Loyalty Programs, CRM, Data Analysis, Strategic Leadership, Customer Engagement, Negotiation, Change Management, Cross-Functional Collaboration, Financial Acumen, Team Leadership, Market Assessment, Performance Metrics, Innovation, Communication, User Insights
ASSUMPTION: The interview process will focus on assessing the candidate's strategic, leadership, and technical skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Jira)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the organization and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Innovation
- Collaboration
- Excellence
Work Style:
- Data-driven and strategic
- Entrepreneurial and adaptable
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple priorities and projects simultaneously?
- Are you an effective communicator, able to articulate complex ideas and influence stakeholders at all levels of the organization?
- Do you possess strong leadership skills, with the ability to motivate and guide a diverse team towards shared goals?
ASSUMPTION: Scientific Games values candidates who are strategic, innovative, and collaborative, with a strong commitment to driving growth and excellence within the organization.
⚠️ Potential Challenges
- Managing a remote team and maintaining a strong company culture
- Balancing the need for strategic, long-term planning with the demands of day-to-day operational realities
- Navigating the complex and highly regulated lottery and gaming industry
- Keeping up with emerging technologies and trends in digital marketing and loyalty
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing and loyalty within the lottery industry, but it shares similarities with other executive-level marketing and loyalty positions in other industries.
- Compared to other VP-level roles, this position offers a high degree of strategic influence and the opportunity to drive significant growth within a global organization.
- Career progression in this role could lead to senior leadership or C-level positions within the company or the broader lottery and gaming industry.
ASSUMPTION: While this role shares similarities with other executive-level marketing and loyalty positions, its unique focus on the lottery industry sets it apart and offers a distinct set of challenges and opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive loyalty partnership strategy to expand the benefits for lottery players
- Conducting a market assessment and leading a strategic venture initiative to expand the company's presence in a new region
- Improving the go-to-market strategy for the loyalty and CRM products, leveraging data-driven insights and performance metrics
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to drive significant impact on the organization's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and loyalty within the lottery industry, and how this role fits into that vision?
- How does the company support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how the company fosters a culture of innovation and collaboration, and how this role contributes to that culture?
- How does the company measure the success of its digital marketing and loyalty initiatives, and how will my performance be evaluated in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured against those priorities?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture, priorities, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic, leadership, and technical abilities.
- Prepare for behavioral and technical interviews by reflecting on your past experiences and developing examples of your problem-solving skills, leadership abilities, and industry knowledge.
- Research the lottery and gaming industry, as well as Scientific Games' products and services, to demonstrate your familiarity with the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
