📌 Core Information
🔹 Job Title: VP, Marketing (B2B Growth & Product Marketing)
🔹 Company: Sauce
🔹 Location: New York, United States (Remote)
🔹 Job Type: Remote (Full-Time)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Full-Time)
🚀 Job Overview
Key aspects of this role include:
- Architecting the complete marketing engine to transform Sauce's validated product-market fit into market-leading dominance
- Driving significant growth through strategic leadership, pipeline generation, operational excellence, and team development
- Collaborating cross-functionally with Sales, RevOps, Product, and Customer Success to optimize the entire customer journey
- Building a bench of high-ceiling operators who can out-execute far larger competitors and adapt as growth levers evolve
ASSUMPTION: This role requires a high level of strategic thinking, hands-on execution, and the ability to build and lead a high-performing marketing team.
📋 Key Responsibilities
✅ Strategic Leadership: Complete B2SMB Marketing P&L, brand & category creation, product marketing ownership, and cross-functional partnership
✅ Pipeline Generation: Pipeline generation at scale, pipeline optimization, strategic partnerships, sales enablement, and account-based marketing
✅ Operational Excellence: Data-driven decision making, AI-powered marketing, marketing technology, process innovation, and performance accountability
✅ Team & Culture: Talent magnet, high-performance culture, cross-functional leadership, partnership leadership, knowledge transfer, and hands-on execution
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and team leadership to drive growth and market dominance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-10+ years in B2B SaaS marketing with proven experience scaling companies through rapid growth phases
Required Skills:
- Proven experience in successfully acquiring double-digit ARR while being hands-on/leading a team
- Direct experience building and leading marketing teams of 5+ people
- Hands-on experience implementing AI-powered marketing tools, automation platforms, and advanced analytics
- Data-obsessed mindset with a strong focus on data-driven decision-making
- Strategic + tactical balance, comfortable setting 3-year strategy and optimizing campaign performance
Preferred Skills:
- Restaurant SaaS/marketplace experience with a deep understanding of restaurant industry challenges, buyer personas, and decision-making processes
- Hypergrowth experience, having lived through the challenges of scaling marketing during rapid growth phases
- Cross-functional excellence with strong collaboration skills with Sales, Product, and Customer Success leadership
- AI marketing innovation with a proven track record of implementing and scaling AI-powered marketing solutions
- Experience with modern data stacks (dbt, Redshift, Census)
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing, a proven track record of driving growth, and experience with AI-powered marketing tools are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $300,000 per year (Estimated based on industry standards for a VP of Marketing with 10+ years of experience in B2B SaaS)
Benefits:
- Strong & Competitive Compensation Package
- Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health)
- Paid Parental Leave
- Flexible Work Environment
- Responsible Paid Time Off Policy
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing with 10+ years of experience in B2B SaaS. Actual compensation may vary based on factors such as relevant experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees (Small to mid-sized company with a startup-like culture)
Founded: 2021 (Relatively new company with significant growth potential)
Company Description:
- Sauce is reinventing restaurant delivery by optimizing delivery through technology, creating a win-win-win ecosystem for customers, restaurants, and delivery companies
- The company is currently boosting sales and reducing costs for thousands of restaurants and chains throughout the US
- Sauce is headquartered in Miami, Florida, with remote team members across the United States
Company Specialties:
- Online ordering and delivery network
- Restaurant technology
- Commission-free delivery
Company Website: http://www.getsauce.com
ASSUMPTION: Sauce is a rapidly growing startup with a strong focus on technology and innovation in the restaurant delivery industry.
📊 Role Analysis
Career Level: Executive (VP-level role reporting directly to the CEO)
Reporting Structure: This role reports directly to the CEO of Sauce and is responsible for leading the marketing team and collaborating cross-functionally with other departments
Work Arrangement: Remote (Full-Time) with a flexible work environment
Growth Opportunities:
- Potential to grow the marketing team and take on additional responsibilities as the company scales
- Opportunity to shape the company's marketing strategy and make a significant impact on its growth and success
- Possibility to expand into new markets and product offerings as the company continues to grow
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): New York, United States (Remote team with members across the US)
Geographic Context:
- The United States has a large and growing restaurant industry, with significant opportunities for online ordering and delivery services
- Sauce's remote work environment allows for greater flexibility and work-life balance
- The company's headquarters in Miami, Florida, provides a vibrant and dynamic business ecosystem
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Sauce's remote work environment and flexible scheduling allow for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the CEO and other members of the executive team
- Final round interviews with specific team members or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and vision for the marketing function
- Proven track record of driving growth and market dominance in B2B SaaS
- Hands-on experience with AI-powered marketing tools and data-driven decision-making
- Leadership and team-building skills, with experience managing and developing high-performing marketing teams
- Alignment with Sauce's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with AI-powered marketing tools and data-driven decision-making in detail
- Demonstrate your understanding of the restaurant industry and Sauce's unique value proposition
- Showcase your leadership and team-building skills, with examples of how you've grown and developed marketing teams in the past
ATS Keywords: B2B SaaS, Marketing Strategy, Pipeline Generation, AI Marketing, Data-Driven Decision Making, Team Leadership, Restaurant Technology, Commission-Free Delivery
ASSUMPTION: Sauce's interview process is designed to assess candidates' strategic thinking, leadership skills, and relevant experience in B2B SaaS marketing, with a strong focus on AI-powered marketing tools and data-driven decision-making.
🛠️ Tools & Technologies
- AI-powered marketing tools (e.g., Hubspot, Looker, Amplitude)
- Marketing automation platforms
- Advanced analytics tools
- Modern data stacks (dbt, Redshift, Census)
ASSUMPTION: Candidates with experience using AI-powered marketing tools, marketing automation platforms, and modern data stacks are likely to be more successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Sauce is committed to driving innovation in the restaurant delivery industry through technology and data-driven decision-making
- Customer-centric: Sauce prioritizes the needs and preferences of its customers, ensuring a seamless and enjoyable ordering experience
- Collaboration: Sauce fosters a collaborative work environment, encouraging cross-functional teamwork and open communication
Work Style:
- Data-driven: Sauce makes decisions based on data and analytics, with a strong focus on continuous improvement and optimization
- Agile: Sauce operates in a fast-paced and dynamic environment, requiring adaptability and a willingness to pivot as needed
- Hands-on: Sauce values team members who are willing to roll up their sleeves and contribute to the day-to-day operations of the business
Self-Assessment Questions:
- Do you have a proven track record of driving growth and market dominance in B2B SaaS using data-driven decision-making and AI-powered marketing tools?
- Are you comfortable working in a fast-paced and dynamic environment, with a willingness to adapt and pivot as needed?
- Do you thrive in a collaborative work environment, with a strong focus on cross-functional teamwork and open communication?
ASSUMPTION: Candidates who align with Sauce's values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Rapidly growing company with a need for strong leadership and strategic direction in the marketing function
- Competitive market with established players and new entrants
- Requires a high level of strategic thinking, tactical execution, and team leadership
- Need to balance short-term priorities with long-term growth objectives
ASSUMPTION: Candidates with experience navigating rapid growth, competitive markets, and balancing short-term priorities with long-term growth objectives are likely to be more successful in this role.
📈 Similar Roles Comparison
- VP, Marketing at a B2B SaaS company with a focus on product marketing and growth
- Chief Marketing Officer (CMO) at a mid-sized technology company with a need for strategic leadership and operational excellence
- Head of Growth at a startup with a focus on driving user acquisition and market expansion
ASSUMPTION: This role is similar to other VP, Marketing or growth-focused roles in B2B SaaS, with a strong emphasis on strategic leadership, operational excellence, and team development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the restaurant technology space
- Implementing AI-powered marketing tools to optimize campaign performance and improve lead quality
- Building and managing a high-performing marketing team, with a focus on talent acquisition, development, and retention
ASSUMPTION: Candidates with experience in these types of projects are likely to be more successful in this role, as they demonstrate a strong understanding of the required skills and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and market dominance in the restaurant technology space?
- How does the marketing team collaborate with other departments, such as Sales, Product, and Customer Success, to optimize the customer journey?
- What is the company's approach to AI-powered marketing, and how can I contribute to its continued development and integration?
- How does the company support the growth and development of its marketing team members, and what opportunities exist for career advancement?
- What is the company's approach to work-life balance, and how does it support remote team members?
ASSUMPTION: Candidates who ask thoughtful and insightful questions demonstrate their interest in the role and their understanding of the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.getsauce.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with AI-powered marketing tools, data-driven decision-making, and team leadership
- Research Sauce's mission, values, and unique value proposition to demonstrate your understanding of the company and its goals
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
