VP Marketing - GTM & Channel

📌 Core Information

🔹 Job Title: VP Marketing - GTM & Channel

🔹 Company: Eye Security

🔹 Location: Netherlands (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving pan-European expansion through partner and channel marketing
• Building a scalable, high-impact partner and channel marketing engine
• Collaborating cross-functionally with sales, product, and customer success
• Leading and growing an international marketing team

ASSUMPTION: This role requires a strong blend of strategic leadership and operational execution, with a focus on driving revenue growth through partners and channels.

📋 Key Responsibilities

✅ Own and drive the development of a scalable marketing strategy with a clear focus on partner and channel growth

✅ Define and implement go-to-market (GTM) strategies that drive demand and accelerate revenue growth via Resellers, MSPs, Distributors, and Technology Alliance partners

✅ Work cross-functionally with sales, product, and customer success to optimize partner enablement, onboarding, and marketing support

✅ Implement data-driven marketing approaches, leveraging analytics to measure campaign effectiveness and optimize marketing spend

✅ Lead a team of marketing professionals, including demand generation, content, digital, and field marketing, partner & channel marketing

✅ Hire, inspire, and coach more A-Players to the team and build out the team structure that will fit future growth needs

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-10 years of experience in a marketing leadership role, with a strong focus on partner and channel marketing in cybersecurity or a related industry

Required Skills:

• Proven experience building and executing partner-driven marketing programs that drive revenue growth
• Experience building, leading, and coaching international, distributed multidisciplinary marketing teams
• Strong analytical skills with experience in KPIs, attribution models, and ROI-driven marketing strategies
• Excellent leadership, communication, and stakeholder management skills
• Ability and appetite to work in a scale-up environment

Preferred Skills:

• Experience in the cybersecurity industry
• Fluency in multiple European languages

ASSUMPTION: Candidates should have a proven track record in partner and channel marketing, with a strong understanding of the cybersecurity industry.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (Based on experience and industry standards for VP Marketing roles in the Netherlands)

Benefits:

• Generous compensation
• Equity (ESOP)
• Quarterly get-togethers and annual company-wide retreats
• HQ: Tuesday lunches and Thursday Borrels

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for VP Marketing roles in the Netherlands, with consideration for the company's size and growth stage.

📌 Applicant Insights

🔍 Company Context

Industry: Eye Security operates in the computer and network security industry, focusing on protecting small and medium-sized European enterprises from cyber threats.

Company Size: Eye Security has 254 employees, placing it in the mid-size category, offering a blend of startup agility and established processes.

Founded: Eye Security was founded in 2020, making it a relatively young company with significant growth potential.

Company Description:

• Eye Security combines endpoint monitoring with awareness campaigns, a 24/7 incident response strategy, and cyber insurance to safeguard SMEs against cyber threats.
• The company aims to unburden small and medium-sized enterprises by providing an affordable all-in-one service.
• Eye Security's mission is to make Europe a safe place to do business by combining no-nonsense cybersecurity measures with insurance for SMEs.

Company Specialties:

• Cyber Security
• Incident Response
• Cyber Insurance

Company Website: www.eye.security

ASSUMPTION: Eye Security's focus on small and medium-sized enterprises sets it apart from larger cybersecurity companies, offering unique opportunities for applicants.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the CEO or another C-level executive.

Reporting Structure: The VP of Marketing will lead a team of marketing professionals, including demand generation, content, digital, and field marketing, partner & channel marketing.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a blend of remote work and on-site collaboration.

Growth Opportunities:

• As Eye Security continues to expand, there will be opportunities for the VP of Marketing to grow within the organization and take on additional responsibilities.
• The company's focus on international expansion presents opportunities for the VP of Marketing to gain experience in global marketing strategies.

ASSUMPTION: The VP of Marketing role at Eye Security offers significant growth potential, both within the company and in terms of personal development.

🌍 Location & Work Environment

Office Type: Eye Security's headquarters is located in Den Haag, Netherlands, with remote work options available.

Office Location(s): Saturnusstraat 60, Den Haag, Zuid-Holland 2516, NL

Geographic Context:

• The Netherlands has a thriving tech industry and a strong focus on cybersecurity, making it an ideal location for Eye Security's headquarters.
• Den Haag is a coastal city with a vibrant cultural scene, offering a high quality of life for residents.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The remote-friendly work arrangement at Eye Security allows for a better work-life balance and the ability to attract top talent from across Europe.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the CEO or another C-level executive
• Final interview with the leadership team

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Industry knowledge and understanding of the cybersecurity landscape

Application Tips:

• Highlight your experience in partner and channel marketing, with a focus on driving revenue growth.
• Demonstrate your ability to work in a scale-up environment and adapt to changing priorities.
• Showcase your leadership skills and experience managing international, distributed teams.

ATS Keywords: Partner Marketing, Channel Marketing, Revenue Growth, Team Leadership, Analytical Skills, Stakeholder Management, Strategic Skills, Operational Skills, Demand Generation, Content Marketing, Digital Marketing, Field Marketing, Partner Enablement, Data-Driven Marketing

ASSUMPTION: The interview process at Eye Security is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, with a focus on finding the best fit for the company's culture and growth goals.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at Eye Security may vary, but the company is likely to use industry-standard marketing and project management software.

👔 Cultural Fit Considerations

Company Values:

• Proactive and innovative
• Collaborative and supportive
• Customer-focused and results-driven

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with others and supporting their growth and development?

ASSUMPTION: Eye Security values proactivity, innovation, collaboration, and a customer-focused approach, seeking candidates who align with these values and work styles.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of a scale-up environment may require candidates to be adaptable and comfortable with change.
• The role involves leading a team through growth and expansion, which may present challenges in terms of team management and organizational structure.
• The remote-friendly work arrangement may require strong communication and time management skills to maintain productivity and engagement.

ASSUMPTION: The VP of Marketing role at Eye Security presents unique challenges and opportunities, with a focus on driving growth and expansion in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on partner and channel marketing, with a strong emphasis on driving revenue growth.
• The cybersecurity industry presents unique challenges and opportunities, with a focus on protecting small and medium-sized enterprises from cyber threats.
• This role offers significant growth potential, both within the company and in terms of personal development, as Eye Security continues to expand and grow.

ASSUMPTION: The VP of Marketing role at Eye Security is unique in its focus on partner and channel marketing within the cybersecurity industry, offering a blend of strategic leadership and operational execution.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new product or service
• Building and managing a partner ecosystem, including resellers, MSPs, distributors, and technology alliance partners
• Optimizing partner enablement and onboarding processes to drive revenue growth

ASSUMPTION: The specific projects and initiatives undertaken by the VP of Marketing at Eye Security will vary, but will likely focus on driving growth and expansion through partner and channel marketing.

❓ Key Questions to Ask During Interview

• How does Eye Security plan to support the growth and development of the marketing team?
• What are the key priorities for the first 90 days in this role?
• How does Eye Security measure the success of its partner and channel marketing efforts?
• What is the company's approach to international expansion, and how does this role fit into that strategy?
• How does Eye Security support work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the company's growth plans, performance metrics, international strategy, and employee support, helping candidates assess the fit of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in partner and channel marketing, with a focus on driving revenue growth.
• Prepare for the interview by researching Eye Security's mission, values, and industry focus.
• Follow up after the interview with a thank-you note, reiterating your interest in the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.