VP, Marketing Operations

📌 Core Information

🔹 Job Title: VP, Marketing Operations

🔹 Company: Humana

🔹 Location: Remote US

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading marketing operations and regulatory communications at scale
• Managing a team and budget exceeding $60 million
• Optimizing workflows, processes, and compliance frameworks
• Collaborating cross-functionally to deliver consistent, measurable results

ASSUMPTION: This role requires a strategic leader with a strong operational background, capable of managing complex teams and projects in a fast-paced, regulated environment.

📋 Key Responsibilities

✅ Lead end-to-end marketing execution processes, including intake, resource planning, trafficking, QA, and deployment across all channels.

✅ Oversee workflow management tools, SLAs, and project governance to ensure timely delivery of marketing initiatives.

✅ Manage and optimize offshore production resources, driving scale, efficiency, and high-quality output.

✅ Partner closely with Creative, Brand, and Product Marketing teams to align execution with strategy and ensure delivery excellence.

✅ Leverage internal and external MarTech platforms (e.g., Salesforce, Adobe) to make execution plans more effective and efficient.

✅ Develop and refine standard operating procedures (SOPs) to support consistent, efficient, and agile marketing execution.

✅ Establish and monitor operational KPIs to measure workflow efficiency, campaign velocity, and production performance.

✅ Oversee execution of all regulatory and operational communications to members, ensuring compliance with healthcare regulations and legal standards.

✅ Build processes that balance regulatory rigor with speed and flexibility, enabling timely communication in a fast-moving environment.

✅ Manage and develop direct reports and their respective teams, fostering a culture of accountability, operational excellence, and continuous learning.

✅ Serve as the central hub between strategic planning and execution, ensuring marketing intent is translated into flawless delivery.

ASSUMPTION: This role requires a hands-on leader who can balance strategic thinking with day-to-day execution, driving operational excellence across the marketing function.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 15+ years of experience in marketing operations, production, or campaign management, ideally within healthcare, insurance, or other regulated industries.

Required Skills:

• Proven leadership in managing complex marketing operations teams and regulatory communications at scale
• Experience leading offshore or external production teams, with a strong understanding of workflow tools and execution best practices
• Deep expertise in operational governance, process design, campaign planning, and compliance frameworks
• Strong organizational, communication, and problem-solving skills
• Ability to work cross-functionally in a fast-paced, matrixed organization
• Demonstrated success in implementing compliant, customer-focused, omnichannel strategies for delivery of communications

Preferred Skills:

• Experience with Salesforce and Adobe Marketing Cloud
• Familiarity with healthcare regulations and legal standards

ASSUMPTION: Given the role's complexity and strategic importance, candidates should possess a strong operational background, with a proven track record in managing large teams and budgets.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (AI-estimated, based on industry standards for a VP-level role in marketing operations within the healthcare industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: 40 hours per week, with occasional travel to Humana's offices for training or meetings

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Humana operates in the insurance industry, with a focus on healthcare and wellness services. The company offers a range of products and services, including Medicare, Medicaid, and individual health plans.

Company Size: Humana is a large organization with over 44,000 employees, providing ample opportunities for career growth and development.

Founded: Humana was founded in 1961 and has since grown into one of the largest healthcare benefits companies in the United States.

Company Description:

• Humana is committed to putting health first for its teammates, customers, and company
• The company offers a range of healthcare services and insurance products, focusing on preventive care and wellness
• Humana's mission is to help people achieve their best health through personalized, simplified, whole-person healthcare experiences

Company Specialties:

• Health insurance
• Healthcare services
• Wellness and preventive care

Company Website: www.humana.com

ASSUMPTION: Humana's large size and focus on healthcare present unique opportunities and challenges for employees, with a strong emphasis on customer-centric care and innovation.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CMO and overseeing two critical functions within the marketing organization.

Reporting Structure: The VP, Marketing Operations will manage two AVP-level positions: AVP, Marketing Operations and AVP, Regulatory & Operational Communications.

Work Arrangement: This is a remote position, with occasional travel to Humana's offices for training or meetings.

Growth Opportunities:

• Potential to expand the role's scope and influence within the marketing organization
• Opportunities to mentor and develop team members, fostering a culture of growth and learning
• Possibility to transition into other senior leadership roles within Humana, given the company's size and diverse offerings

ASSUMPTION: This role offers significant growth potential, both in terms of team development and career advancement within Humana's marketing organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to Humana's offices

Office Location(s): Humana's offices are located in Louisville, Kentucky, and Chicago, Illinois

Geographic Context:

• Humana operates nationwide, with a strong presence in the United States
• The company's remote work policy allows for flexibility and work-life balance
• Occasional travel may be required for training or meetings

Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked

ASSUMPTION: Humana's remote work policy and flexible work schedule provide employees with the opportunity to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with cross-functional stakeholders
• Final interview with the CMO

Key Assessment Areas:

• Operational expertise and process improvement skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience in marketing operations, campaign management, and regulatory compliance
• Tailor your resume and cover letter to emphasize skills and accomplishments that align with the role's requirements
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and leadership abilities

ATS Keywords: Marketing Operations, Campaign Management, Regulatory Compliance, Workflow Management, Process Optimization, Team Leadership, Cross-Functional Collaboration, MarTech Platforms, Operational Governance, Production Management, Communication Skills, Problem-Solving, Customer-Focused Strategies, Agile Marketing, Resource Planning, Continuous Improvement

ASSUMPTION: Humana's application process is designed to assess candidates' operational expertise, leadership skills, and cultural fit, with a focus on problem-solving and strategic thinking.

🛠️ Tools & Technologies

• Salesforce
• Adobe Marketing Cloud
• Workflow management tools (e.g., Asana, Jira)
• Project management software (e.g., Microsoft Project, Smartsheet)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to marketing operations and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Putting health first
• Empowering people
• Doing the right thing

Work Style:

• Collaborative and cross-functional
• Results-driven and performance-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, balancing strategic leadership with hands-on execution?
• Are you comfortable working cross-functionally and collaborating with diverse teams to deliver consistent, measurable results?
• Do you possess strong operational expertise, with a proven track record in managing complex teams and projects?

ASSUMPTION: Humana's company culture emphasizes collaboration, results-driven performance, and a commitment to putting health first, both for employees and customers.

⚠️ Potential Challenges

• Managing a large team and budget, with a focus on operational efficiency and cost-effectiveness
• Balancing regulatory rigor with speed and flexibility in a fast-moving environment
• Collaborating effectively with cross-functional stakeholders, including Legal, Compliance, and Product teams
• Occasional travel requirements for training or meetings

ASSUMPTION: These challenges are inherent to the role's scope and complexity, requiring a strategic leader with strong operational, communication, and problem-solving skills.

📈 Similar Roles Comparison

• Unlike other marketing operations roles, this position oversees regulatory communications and manages a team responsible for over 1 billion annual communications
• Humana's focus on healthcare and wellness presents unique operational challenges and opportunities
• Career progression in this role may lead to other senior leadership positions within Humana's marketing organization

ASSUMPTION: This role's unique scope and focus on regulatory communications set it apart from other marketing operations positions, presenting distinct challenges and opportunities for growth.

📝 Sample Projects

• Optimizing workflows and processes to reduce time-to-market and improve campaign velocity
• Implementing compliant, customer-focused, omnichannel strategies for delivery of communications
• Managing offshore production resources to drive scale, efficiency, and high-quality output

ASSUMPTION: These sample projects illustrate the role's focus on operational excellence, process improvement, and customer-centric communication strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into Humana's overall marketing strategy, and how can I contribute to its success?
• What are the key priorities for this role in the first 90 days, and how can I make an immediate impact?
• How does Humana support the growth and development of its marketing operations team members?
• What are the most significant challenges facing the marketing organization, and how can this role address them?
• How does Humana's remote work policy and flexible work schedule support work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, priorities, and opportunities for growth and development within Humana's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and accomplishments that align with the role's requirements
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and leadership abilities
• Research Humana's company culture and values to demonstrate your cultural fit and commitment to the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.