VP of Brand & Marketing Services

📌 Core Information

🔹 Job Title: VP of Brand & Marketing Services

🔹 Company: Digital Science

🔹 Location: USA, East Coast (Home based)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Home based)

🚀 Job Overview

Key aspects of this role include:

• Shaping and scaling Digital Science's global brand
• Driving corporate communications and marketing execution
• Leading a high-performing, agency-style team
• Delivering data-driven strategic marketing services
• Partnering with segment-focused operating model

ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. The ideal candidate will have experience in both B2B and B2C organizations and be comfortable working in a dynamic, multi-segment environment.

📋 Key Responsibilities

✅ Develop and lead a forward-looking, insight-driven brand strategy

✅ Evolve and govern the company’s brand architecture, visual identity, and messaging framework

✅ Serve as the primary steward of the corporate brand

✅ Lead all corporate communications functions, including public relations and analyst relations

✅ Develop and execute executive communications strategies

✅ Work with segment marketing and product marketing VPs to lead a cross-functional marketing services team

✅ Identify and implement scalable processes and technology to improve output, efficiency, and performance tracking

✅ Collaborate with various teams to ensure consistent messaging and strategic alignment across the customer lifecycle

ASSUMPTION: The role requires a strong understanding of brand strategy, corporate marketing, and communications. The candidate should be comfortable working with multiple teams and stakeholders to achieve common goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. An advanced degree (MBA) is a plus.

Experience: 15+ years of experience leading brand strategy, corporate marketing, and communications across complex, multi-segment organizations with specific experience in both B2C and B2B organizations.

Required Skills:

• Proven expertise in brand strategy, corporate marketing, and communications
• Strong background in content development across blogs, thought leadership, podcasts, video, and social media
• Hands-on experience managing media relationships, analyst engagements, and crisis communications
• Ability to lead editorial planning, messaging frameworks, and distribution strategies
• Experience partnering with executive leadership, sales, product, and revops to align brand execution with business goals
• Proven success leading in-house teams and managing agency partners across creative, content, and communications

Preferred Skills:

• Experience with AI-powered content workflows and creative ops platforms
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong track record in brand strategy and corporate marketing, with a deep understanding of how generative AI and automation are reshaping creative workflows.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (Based on industry standards for a VP of Marketing with 15+ years of experience in the software development industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a VP of Marketing with the required experience level. The benefits package is competitive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Science operates in the software development industry, focusing on advancing the research ecosystem through innovative technology solutions.

Company Size: Digital Science has 501-1,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: Digital Science was founded in 2010, with a mission to make research more open, efficient, and effective.

Company Description:

• Digital Science invests in, nurtures, and supports innovative businesses and technologies that make all parts of the research process more open, efficient, and effective.
• The company works in partnership to advance global research for the benefit of society.
• Digital Science believes in being brave in the pursuit of better, collaborative and inclusive, always open-minded, and from and for the community.

Company Specialties:

• Text Mining
• Incubator
• Science
• Artificial Intelligence
• Machine Learning
• Technology
• Research Management
• Open Data
• and Data Analytics

Company Website: https://www.digital-science.com/

ASSUMPTION: Digital Science's focus on innovation and collaboration creates an environment where employees can thrive and make a significant impact on the research ecosystem.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the SVP of Marketing.

Reporting Structure: The VP of Brand & Marketing Services will lead a high-performing, agency-style team and collaborate with various teams, including segment marketing, product marketing, and performance marketing.

Work Arrangement: This role is remote solely, with the expectation of being based on the East Coast of the United States.

Growth Opportunities:

• Potential to shape the company's brand strategy and make a significant impact on its global presence
• Opportunity to work with a diverse, multi-segment portfolio and gain exposure to various aspects of the business
• Possibility to mentor and develop team members, fostering a culture of growth and learning

ASSUMPTION: This role offers a unique opportunity to drive brand strategy and marketing execution in a dynamic, multi-segment environment, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Remote (Home based)

Office Location(s): East Coast, United States

Geographic Context:

• The East Coast of the United States is home to many research institutions, tech companies, and startups, providing ample opportunities for collaboration and innovation.
• The region offers a diverse range of cultural, recreational, and educational opportunities.
• The East Coast is known for its vibrant research ecosystem, making it an ideal location for a role focused on advancing the research ecosystem.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the East Coast location provides access to a thriving research ecosystem and numerous opportunities for collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the SVP of Marketing and other team members
• Case study or project presentation
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Brand strategy and development
• Corporate communications and public relations
• Content creation and management
• Team leadership and collaboration
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy, corporate marketing, and communications experience, as well as your ability to lead cross-functional teams.
• Prepare examples of your brand strategy, content creation, and communications work to discuss during the interview.
• Research Digital Science's brands and products to demonstrate your understanding of the company's portfolio and mission.

ATS Keywords: Brand Strategy, Corporate Marketing, Communications, Content Development, Team Leadership, Cross-Functional Collaboration, Data-Driven Marketing, Executive Communications, Stakeholder Messaging, Innovation

ASSUMPTION: The interview process will focus on assessing the candidate's brand strategy, corporate marketing, and communications skills, as well as their ability to lead cross-functional teams and align with the company's values and culture.

🛠️ Tools & Technologies

• AI-powered content workflows and creative ops platforms
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The ideal candidate will have experience with AI-powered content workflows and creative ops platforms, as well as a strong working knowledge of marketing automation, social media management, project management, and design tools.

👔 Cultural Fit Considerations

Company Values:

• Brave in the pursuit of better
• Collaborative and inclusive
• Always open-minded
• From and for the community

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and strategic
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in dynamic environments with a strong bias for action, iteration, and results?
• Are you comfortable working in a matrixed organization and driving cross-functional alignment?
• Do you have a proven track record of building high-performing teams and ensuring quality, efficiency, and brand integrity across all outputs?

ASSUMPTION: Digital Science values candidates who are brave in the pursuit of better, collaborative and inclusive, always open-minded, and from and for the community. The ideal candidate will thrive in a dynamic, fast-paced environment and have a proven track record of driving brand strategy and marketing execution in a complex, multi-segment organization.

⚠️ Potential Challenges

• Navigating a complex, multi-segment portfolio and ensuring consistent brand messaging across diverse markets and product lines
• Managing a high-performing, agency-style team and balancing the needs of various stakeholders
• Keeping up with the latest trends and innovations in brand strategy, corporate marketing, and communications, as well as AI-powered content workflows and creative ops platforms
• Working remotely and maintaining a strong connection to the company's culture and values

ASSUMPTION: The ideal candidate will have experience navigating complex, multi-segment organizations and be comfortable working remotely. They will also have a strong working knowledge of brand strategy, corporate marketing, and communications, as well as AI-powered content workflows and creative ops platforms.

📈 Similar Roles Comparison

• Unlike other VP of Marketing roles, this position focuses specifically on brand strategy and corporate communications, rather than demand generation or sales enablement.
• Digital Science's multi-segment portfolio provides a unique opportunity to work with a diverse range of products and markets, rather than a single, focused brand.
• This role offers a unique blend of strategic, creative, and operational responsibilities, requiring a broad skill set and a strong ability to balance multiple priorities.

ASSUMPTION: This role is unique in its focus on brand strategy and corporate communications within a complex, multi-segment portfolio. The ideal candidate will have experience in both B2B and B2C organizations and be comfortable working in a dynamic, multi-segment environment.

📝 Sample Projects

• Developing a comprehensive brand strategy and messaging framework for a new product launch
• Managing a crisis communications situation and ensuring consistent messaging across all channels
• Leading a team to create a series of thought leadership content pieces, including blogs, whitepapers, and webinars, to establish the company as a thought leader in its industry

ASSUMPTION: The ideal candidate will have experience developing brand strategies, managing crisis communications, and leading teams to create thought leadership content. They will also be comfortable working with AI-powered content workflows and creative ops platforms.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and how will my work contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the company's brands and products, and how can this role help address them?
• How does the company foster a culture of collaboration and innovation, and how can this role contribute to that culture?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to understand the role's priorities, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand strategy, corporate marketing, and communications experience, as well as your ability to lead cross-functional teams.
• Prepare examples of your brand strategy, content creation, and communications work to discuss during the interview.
• Research Digital Science's brands and products to demonstrate your understanding of the company's portfolio and mission.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.