VP of Creative Brand Marketing

📌 Core Information

🔹 Job Title: VP of Creative Brand Marketing

🔹 Company: Neostella

🔹 Location: Milwaukee, Wisconsin, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and owning the global brand vision, positioning, and messaging framework in alignment with company goals.
• Leading creative development for high-impact campaigns across digital, web, social, field, and events.
• Managing and scaling the internal brand and creative team.
• Overseeing the development and enforcement of brand guidelines to ensure consistency across all platforms and customer experiences.
• Collaborating closely with other departments to ensure brand continuity and alignment across the funnel.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership skills in brand marketing within a high-growth SaaS or tech company.

📋 Key Responsibilities

✅ Define and own the global brand vision, positioning, and messaging framework in alignment with company goals.

✅ Lead creative development for high-impact campaigns across digital, web, social, field, and events.

✅ Manage and scale the internal brand and creative team, including designers, copywriters, content marketers, and freelancers/agencies.

✅ Oversee the development and enforcement of brand guidelines to ensure consistency across all platforms and customer experiences.

✅ Collaborate closely with Product Marketing, Demand Gen, Sales, and Customer Success to ensure brand continuity and alignment across the funnel.

✅ Lead brand measurement and market perception analysis, using insights to refine creative strategies.

✅ Spearhead creative strategy for product launches, thought leadership campaigns, events, and digital assets.

✅ Own the content strategy for brand storytelling, including video, blogs, customer success stories, and executive thought leadership.

✅ Serve as the brand’s ambassador, driving internal education and external engagement across key audiences.

✅ Support M&A branding efforts and brand architecture decisions as the company grows.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, with a focus on driving brand awareness, engagement, and customer loyalty.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Design, or related field; MBA or advanced degree is a plus.

Experience: 10+ years of experience in brand marketing, with 5+ years in a leadership role within a high-growth SaaS or tech company.

Required Skills:

• Exceptional storytelling ability with a sharp eye for visual design and tone of voice.
• Experience leading high-performing teams across creative, content, and brand disciplines.
• Deep knowledge of SaaS buyer personas and digital B2B marketing tactics.
• Strong project management and organizational skills; able to juggle multiple priorities with ease.
• Expertise in managing agency relationships, budgets, and campaign analytics.
• Excellent communication and executive presence; comfortable presenting to board-level stakeholders.

Preferred Skills:

• Experience with brand marketing in the legal tech industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving brand success in a fast-paced, rapidly growing environment will thrive in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a VP of Marketing role in the United States with 10+ years of experience in a high-growth SaaS or tech company)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation & Holidays)
• Training & Development
• Work From Home
• Travel Bonus
• Maternity & Paternal Leave

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2019

Company Description:

• Neostella specializes in legal technology and automation solutions that streamline case management and legal operations.
• The company caters to large and enterprise-minded practices, delivering tailored software solutions that reduce administrative burdens, improve accuracy, and unlock valuable time for high-impact work.
• Neostella offers a range of legal tech offerings, including Process Studio for no-code automations, Advanced Task Management, Data Governance, Legal Staffing Solutions, and more.

Company Specialties:

• SaaS
• Custom Development
• Automation
• Staffing Solutions
• Workflow Automation
• Outlaw
• Work-Relay
• Process Management
• Legal Solutions
• Technology
• and Software

Company Website: www.neostella.com

ASSUMPTION: Neostella's focus on legal tech and automation solutions makes it a unique and exciting place to work for candidates interested in the intersection of law and technology.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the CEO and oversees the brand and creative team.

Work Arrangement: Remote OK, with flexibility for on-site work at the company's headquarters in Milwaukee, Wisconsin.

Growth Opportunities:

• As Neostella continues to grow, there will be opportunities for the VP of Creative Brand Marketing to expand their team and take on additional responsibilities.
• The company's focus on innovation and expansion also presents opportunities for the VP to contribute to strategic decision-making and company growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's brand and success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with on-site options)

Office Location(s): 325 E Chicago St., 5th Floor, Milwaukee, WI 53202, US

Geographic Context:

• Milwaukee, Wisconsin, is a mid-sized city with a growing tech industry and a cost of living slightly below the national average.
• The city offers a range of cultural attractions, including museums, theaters, and sports teams, as well as outdoor recreation opportunities along the shores of Lake Michigan.
• Neostella's headquarters is located in the heart of downtown Milwaukee, providing easy access to public transportation and amenities.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement and central downtown location provide a convenient and flexible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the CEO and/or other members of the executive team
• Creative presentation or case study to assess strategic thinking and execution skills
• Final interview with the CEO and/or other key stakeholders

Key Assessment Areas:

• Candidates' understanding of Neostella's brand and market position
• Strategic thinking and creative problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Alignment with Neostella's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in brand marketing, creative campaign development, and team management.
• Prepare a portfolio or case studies showcasing your creative work and the impact you've made in previous roles.
• Research Neostella's brand and industry to demonstrate your understanding of the company and its market position.

ATS Keywords: Brand Marketing, Creative Campaign Development, Team Management, Brand Strategy, SaaS Marketing, Digital B2B Marketing, Storytelling, Visual Design, Tone of Voice, Agency Management, Campaign Analytics, Project Management, Organizational Skills, Executive Presence, Board-Level Stakeholders

ASSUMPTION: Neostella's hiring process is designed to assess candidates' strategic thinking, creative execution, and cultural fit, with a focus on finding the best fit for the company's brand and growth objectives.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (Asana, Trello, Jira)
• Marketing automation and analytics tools (HubSpot, Marketo, Google Analytics)
• Social media management tools (Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard creative, project management, and marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable
• Results-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Neostella's customer-centric approach to brand marketing?
• How do you thrive in a fast-paced, collaborative work environment?
• How do you balance strategic thinking with creative execution and team management?

ASSUMPTION: Neostella values candidates who are customer-focused, innovative, collaborative, adaptable, and results-driven, with a strong work ethic and a passion for creative problem-solving.

⚠️ Potential Challenges

• Managing a remote team and ensuring brand consistency across global markets
• Balancing strategic planning with day-to-day creative execution and team management
• Keeping up with the fast-paced, rapidly growing nature of the company and its industry
• Navigating the unique challenges and opportunities of the legal tech industry

ASSUMPTION: These challenges present opportunities for growth and learning, and the right candidate will be excited to tackle them head-on.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong creative background and a proven track record of developing and executing successful creative campaigns.
• While the role is similar to other VP of Marketing positions in high-growth SaaS or tech companies, the focus on brand marketing and creative campaign development sets it apart.
• Career progression in this role could lead to opportunities in executive leadership, strategic consulting, or entrepreneurship.

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and team management, with a focus on driving brand awareness, engagement, and customer loyalty in the legal tech industry.

📝 Sample Projects

• Developing and executing a global brand campaign to launch a new product or service
• Creating a comprehensive brand style guide to ensure consistency across all platforms and customer experiences
• Leading a team to produce a series of customer success stories or executive thought leadership pieces

ASSUMPTION: These sample projects illustrate the strategic, creative, and team management aspects of the VP of Creative Brand Marketing role at Neostella.

❓ Key Questions to Ask During Interview

• How does Neostella differentiate its brand in the competitive legal tech industry?
• What are the key priorities for this role in the first 90 days?
• How does Neostella support the professional development and growth of its employees?
• What are the biggest challenges facing the legal tech industry, and how can this role contribute to Neostella's success in overcoming them?
• How does Neostella foster a culture of innovation and collaboration?

ASSUMPTION: These questions help candidates assess the company's brand strategy, growth objectives, and cultural fit, as well as their own potential impact on the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in brand marketing, creative campaign development, and team management.
• Prepare a portfolio or case studies showcasing your creative work and the impact you've made in previous roles.
• Research Neostella's brand and industry to demonstrate your understanding of the company and its market position.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.