📌 Core Information
🔹 Job Title: VP of Demand Generation
🔹 Company: A-LIGN
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time, Exempt
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive, scalable demand generation engine to fuel pipeline growth and support revenue goals.
- Leading a high-performing team and collaborating closely with Sales, Product Marketing, and RevOps to align strategies and ensure end-to-end funnel performance and optimization.
- Owning the strategy and performance of all digital marketing, paid media, content syndication, email nurture, ABM, SEO/SEM, and event-driven demand initiatives.
- Building and scaling high-performing demand generation programs that directly drive revenue growth.
- Working in a fast-paced environment with a strong bias for action and a passion for experimentation and continuous improvement.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing, demand generation, and funnel metrics.
📋 Key Responsibilities
✅ Develop and execute a multi-channel global demand generation strategy to drive qualified pipeline for the sales organization.
✅ Lead integrated campaign execution across email marketing, website, paid search, paid social, BDR outreach, events, and more.
✅ Maintain a strong bias for action—prioritize execution and results across all initiatives.
✅ Identify and resolve operational blockers, manage cross-team dependencies, and foster collaboration across stakeholders.
✅ Leverage a strong analytical and technical foundation to inform strategy—proficiency in tools such as Excel, Salesforce, Salesloft/Outreach, website analytics, and Clay is preferred.
✅ Champion a culture of experimentation and continuous improvement through A/B testing and performance analysis.
✅ Own and manage the demand generation budget—make data-driven recommendations and reallocate spend to maximize ROI.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communications, or relevant field required
Experience: 10+ years of B2B marketing experience with at least 5 years in a senior demand generation leadership role, preferably in cybersecurity, SaaS, or IT services.
Required Skills:
- Proven track record of building and scaling high-performing demand generation programs that directly drive revenue growth.
- Deep understanding of funnel metrics, attribution models, lead scoring, and full-funnel optimization.
- Hands-on experience with marketing automation platforms and CRMs (e.g., HubSpot, Marketo, Salesforce).
- Strong leadership and people management skills with a passion for team development.
- Data-driven decision maker with a bias for action and experimentation.
- Excellent cross-functional collaboration and communication skills.
Preferred Skills:
- Proficiency in marketing automation tools and CRMs.
- Experience with marketing analytics tools and platforms.
- Background in cybersecurity, SaaS, or IT services industries.
ASSUMPTION: Candidates with experience in B2B marketing, demand generation, and relevant industries are strongly preferred.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a VP of Demand Generation with 10+ years of experience in cybersecurity, SaaS, or IT services industries)
Benefits:
- Employer Paid Health, Vision, Dental
- 401 (K) Plan with Employer Matching
- Competitive Bonus Structure
- Employer Paid Life Insurance and Disability Insurance
- Generous Paid Time Off Plan
- Virtual Employment
- Technology Allowance
- Vacation Bonus
- Paid Office Closure December 25-January 1
- Paid Holidays Schedule
- Certification Reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 501-1,000 employees (Mid-sized company with a significant employee base)
Founded: 2009 (Established company with over a decade of experience in the industry)
Company Description:
- A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs.
- Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI.
- A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor.
Company Specialties:
- PCI DSS Assessment Services
- SOC 1: SSAE 18 Examinations
- ISO 27001 Certifications
- SOC 2 Services
- FISMA Security Assessments
- HITRUST Certifications
- HIPAA and HITECH Services
- FedRAMP Security Assessments
- Penetration Testing
- Social Engineering Testing
- SOC for Cybersecurity
- ISO 27701 Certifications
- and ISO 23001 Certifications
Company Website: www.a-lign.com
ASSUMPTION: A-LIGN is a well-established company in the cybersecurity industry, offering a wide range of services and specializing in various compliance programs.
📊 Role Analysis
Career Level: Executive (VP-level role with significant strategic and leadership responsibilities)
Reporting Structure: Reports directly to the Executive Vice President of Marketing
Work Arrangement: Remote OK (with flexibility for occasional on-site collaboration)
Growth Opportunities:
- Potential to grow and develop the demand generation function within the organization.
- Opportunities to collaborate with cross-functional teams and contribute to overall company growth.
- Possibility to expand the role's scope and impact based on performance and company needs.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Virtual (Remote work arrangement with occasional on-site collaboration)
Office Location(s): United States (with flexibility for occasional on-site collaboration)
Geographic Context:
- Remote work allows for flexibility in location, with occasional on-site collaboration required.
- The United States offers a large talent pool and diverse market opportunities for demand generation initiatives.
Work Schedule: Full-time (40 hours per week) with flexibility for occasional on-site collaboration
ASSUMPTION: The remote work arrangement provides flexibility for candidates, while occasional on-site collaboration ensures team cohesion and alignment with company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with the HR team.
- In-depth interviews with the hiring manager and cross-functional team members.
- Final round interviews with senior leadership.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Strategic thinking and demand generation expertise.
- Leadership and team management skills.
- Cross-functional collaboration and communication abilities.
- Analytical and technical proficiency.
- Alignment with A-LIGN's company culture and values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant demand generation experience and achievements.
- Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and cross-functional collaboration.
- Demonstrate your understanding of A-LIGN's business and the cybersecurity industry.
- Showcase your ability to work effectively in a remote work environment.
ATS Keywords: Demand Generation, B2B Marketing, Digital Marketing, Paid Media, Email Marketing, SEO/SEM, ABM, Marketing Automation, CRM, Leadership, Strategy, Cross-Functional Collaboration
ASSUMPTION: A strong understanding of demand generation, B2B marketing, and relevant tools and platforms is crucial for success in this role.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot)
- CRM (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Paid Media Platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- SEO/SEM Tools (e.g., Google Analytics, SEMrush, Ahrefs)
- ABM Platforms (e.g., Engagio, Demandbase, 6sense)
- Event Management Platforms (e.g., Eventbrite, Bizzabo, Cvent)
- Data Analysis Tools (e.g., Excel, Google Sheets, Tableau)
ASSUMPTION: Proficiency in relevant marketing automation, CRM, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Integrity and ethical behavior
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and results-driven mindset
Work Style:
- Fast-paced and dynamic environment
- Strong bias for action and results
- Cross-functional collaboration and communication
- Data-driven decision making
- Remote work arrangement with occasional on-site collaboration
Self-Assessment Questions:
- How do you ensure alignment with A-LIGN's customer-centric approach in your demand generation strategies?
- Can you provide an example of a time when you demonstrated strong leadership and team management skills in a fast-paced, dynamic environment?
- How do you balance data-driven decision making with a strong bias for action and results in your demand generation initiatives?
ASSUMPTION: Candidates who align with A-LIGN's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration in a virtual environment.
- Keeping up with the latest trends and best practices in demand generation and digital marketing.
- Balancing strategic planning and execution in a fast-paced, dynamic environment.
- Navigating the complexities of the cybersecurity industry and its unique compliance requirements.
ASSUMPTION: These challenges require strong leadership, adaptability, and a deep understanding of demand generation and the cybersecurity industry.
📈 Similar Roles Comparison
- VP of Marketing vs. VP of Demand Generation: The VP of Demand Generation role focuses specifically on driving qualified pipeline through demand generation initiatives, while the VP of Marketing oversees the entire marketing function, including brand management, product marketing, and customer success.
- Industry-specific context: The cybersecurity industry has unique compliance requirements and a specialized target audience, which may impact demand generation strategies and tactics.
- Career path comparison: A VP of Demand Generation role can lead to senior marketing leadership positions, such as Chief Marketing Officer (CMO), or transition to other executive roles within the organization, such as Chief Revenue Officer (CRO) or Chief Operating Officer (COO).
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the cybersecurity industry is crucial for career growth and success.
📝 Sample Projects
- Developing and executing a multi-channel global demand generation strategy to drive qualified pipeline for the sales organization.
- Leading integrated campaign execution across various marketing channels, ensuring alignment with business goals and growth objectives.
- Optimizing funnel performance and attribution models to maximize ROI and drive revenue growth.
- Building and scaling high-performing demand generation programs that directly drive revenue growth in the cybersecurity industry.
ASSUMPTION: These sample projects demonstrate the strategic and leadership responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategy and how my role would contribute to its evolution?
- How does the cross-functional team collaborate to ensure end-to-end funnel performance and optimization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does A-LIGN support the professional development and growth of its demand generation team members?
- What are the most significant challenges facing the demand generation function, and how can this role address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant demand generation experience and achievements.
- Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and cross-functional collaboration.
- Demonstrate your understanding of A-LIGN's business and the cybersecurity industry.
- Showcase your ability to work effectively in a remote work environment.
- Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
