📌 Core Information
🔹 Job Title: VP of Demand Generation
🔹 Company: Payhawk
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services, Fintech
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and executing global demand generation strategies
- Driving pipeline and revenue growth while maintaining cost efficiency
- Collaborating with cross-functional teams to align strategies and improve marketing effectiveness
- Coaching and mentoring regional marketing leaders
- Experimentation with new demand generation tactics and improving forecasting
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proven experience in global demand generation within the B2B SaaS industry.
📋 Key Responsibilities
✅ Define and operate global demand generation strategy
✅ Set and manage global budgets, plans, and targets
✅ Collaborate with revenue teams (Sales, Business Development, Partnerships) for strategy alignment
✅ Coach, mentor, and challenge regional marketing leaders
✅ Build, iterate, and enforce global playbooks capturing best practices
✅ Experiment with new demand generation tactics and improve forecasting
✅ Hire, organize, and manage team performance within the demand generation division
✅ Collaborate with Product Marketing to enhance product release impact
✅ Work with central marketing teams to prioritize regional requirements
✅ Support new market launches with hands-on assistance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills to drive results across multiple regions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of professional experience in marketing, with a focus on demand generation in B2B SaaS environments
Required Skills:
- Proven experience leading and scaling successful global demand generation strategies
- Experience creating global Account-Based Marketing (ABM) campaigns
- Experience in programmatic marketing campaigns
- Experience working within a "growth" mindset, running high volumes of structured experiments
- Exceptional leadership, communication, and collaboration skills
- Experience leading an internationally distributed organization within a high-growth SaaS environment
- Demonstrable success operating globally or across multiple countries
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools and CRM systems
- Background in financial services or fintech industry
ASSUMPTION: Given the global nature of this role, candidates with experience working in multiple countries or regions will be at an advantage.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per annum (Estimated based on industry standards for a VP of Demand Generation role in London)
Benefits:
- 30 days holiday paid leave
- Competitive compensation package + pension scheme
- Two weeks exchange policy to another Payhawk office
- Flexible working hours and opportunity to work from home
- Regular team-wide events
- Company office massages
- Opportunity to use the Payhawk product
Working Hours: Full-time (40 hours per week), with flexible working hours and the opportunity to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Demand Generation role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, Fintech
Company Size: 201-500 employees (Mid-sized)
Founded: 2018 (Relatively new, high-growth company)
Company Description:
- Payhawk is a leading global spend management solution for scaling businesses
- Combines company cards, reimbursable expenses, accounts payable, and seamless accounting software integrations into a single product
- Serves customers in over 32 countries, including top names like LuxAir, Babbel, Vinted, Wallbox, and Wagestream
- Headquartered in London with offices in New York, Berlin, Barcelona, Paris, Amsterdam, Vilnius, and Sofia
Company Specialties:
- FinTech
- Accounting
- Next Gen Company Cards
- Corporate Expense Management
- Cards, SaaS, and Spend Management
Company Website: payhawk.com
ASSUMPTION: Payhawk's focus on growth and expansion presents opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: Executive (VP level)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Hybrid (On-site with flexible working hours and remote work opportunities)
Growth Opportunities:
- Potential to shape and grow the demand generation function as the company expands
- Opportunities to collaborate with cross-functional teams and influence overall marketing strategy
- Possibility to take on additional responsibilities or lead special projects as the company grows
ASSUMPTION: This role offers significant growth potential as Payhawk continues to expand its customer base and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in central London
Office Location(s): Chancery House, 53-64 Chancery Lane, London, WC2A 1QS
Geographic Context:
- London is a major global financial hub, providing ample networking opportunities and access to industry events
- The office is located in a vibrant, central area with excellent transport links and nearby amenities
- Payhawk's offices in other major cities offer opportunities for travel and collaboration with international teams
Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work from home
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still fostering a collaborative and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager (CMO) and/or other team members
- Final interview with the CEO or another senior executive
- Background check and offer
Key Assessment Areas:
- Strategic thinking and global demand generation expertise
- Leadership and team management skills
- Communication and collaboration abilities
- Cultural fit and alignment with Payhawk's values
Application Tips:
- Highlight relevant experience in global demand generation and B2B SaaS environments
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful demand generation campaigns and their outcomes
- Demonstrate your understanding of Payhawk's business and the role's responsibilities
ATS Keywords: Demand Generation, B2B SaaS, Global Strategy, Pipeline Development, Lead Generation, Sales Success, Budgeting, Planning, Performance Management, Account-Based Marketing, Programmatic Marketing, Growth Mindset, Marketing Effectiveness, International Experience
ASSUMPTION: Payhawk's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Supporting flat hierarchies
- Taking ownership and responsibility
- Seeking and providing feedback
- Managing constructive critique
- Speaking one's mind
Work Style:
- Collaborative and inclusive
- Focused on growth and continuous learning
- Empowered teams with a strong sense of ownership
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working in a flat hierarchy and taking ownership of your work?
- Do you actively seek and provide feedback, and can you manage constructive critique?
- Are you comfortable speaking your mind and driving change?
ASSUMPTION: Candidates who align with Payhawk's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing a globally distributed team with varying time zones and cultural backgrounds
- Balancing the need for global consistency with regional customization in demand generation strategies
- Adapting to the fast-paced, high-growth nature of the company and its evolving needs
- Ensuring cost efficiency while driving pipeline and revenue growth
ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on the company's success.
📈 Similar Roles Comparison
- Unlike traditional demand generation roles, this position requires a strong focus on global strategy and cross-functional collaboration
- Payhawk's focus on growth and expansion presents unique opportunities and challenges compared to more established companies
- Career progression in this role may involve taking on additional responsibilities or leading special projects as the company grows
ASSUMPTION: Candidates with experience in similar roles within high-growth, globally focused companies may find this opportunity particularly appealing.
📝 Sample Projects
- Developing and executing a global ABM campaign to target high-value enterprise customers
- Optimizing programmatic marketing campaigns to improve lead generation efficiency and cost-effectiveness
- Conducting market research and analysis to inform demand generation strategy and identify new growth opportunities
ASSUMPTION: These sample projects illustrate the strategic and global nature of the role, as well as the importance of data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing department?
- How does Payhawk support the professional development and growth of its employees?
- What are the key challenges facing the demand generation function, and how can this role address them?
- How does Payhawk measure and improve its environmental and social impact?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful demand generation campaigns and their outcomes
- Follow up with the Payhawk HR team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
