VP of Demand Generation, Marketing
TrueDialog, Inc.📌 Core Information
🔹 Job Title: VP of Demand Generation, Marketing
🔹 Company: TrueDialog, Inc.
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As the VP of Demand Generation at TrueDialog, you will be a key executive team member reporting directly to the CMO. You'll develop and execute comprehensive, data-driven marketing strategies across multiple channels to drive pipeline and revenue growth for this fast-growing SMS solutions provider. This strategic leadership role requires exceptional communication skills, marketing expertise, and the ability to build consensus among diverse stakeholders while managing a blend of in-house talent and external resources.
ASSUMPTION: The job title refers to "VP of Demand Generation, Marketing" though the description sometimes refers to "VP of Marketing." Based on the detailed responsibilities focused on lead generation, pipeline creation, and multi-channel marketing strategies, the role appears to be specifically focused on demand generation within the marketing department.
📋 Key Responsibilities
✅ Develop and implement multi-channel marketing strategies aligned with business goals and growth objectives
✅ Build comprehensive Account-Based Marketing (ABM) strategies targeting key verticals (Higher Education, Sports, SaaS, Financial, etc.)
✅ Oversee all marketing channels including website, PPC, SEO/LLM optimization, email, social media, video, and events
✅ Manage and optimize marketing budget with strong focus on ROI and resource allocation
✅ Lead cross-functional teams including in-house marketers, agencies, contractors, and freelancers
✅ Build consensus across Board Members, Executive Team, Sales team, and Marketing Team
✅ Leverage technology stack to monitor campaign performance and extract actionable insights
✅ Develop plans for message testing and landing page optimization
✅ Collaborate with CMO, revenue operations, finance, product, and sales teams on go-to-market strategies
✅ Represent the company at industry events, webinars, and conferences
✅ Deliver compelling presentations and reports on marketing performance to all stakeholders
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years in marketing leadership roles within SaaS or technology companies
Skills:
- Proven track record of scaling marketing efforts
- Experience managing multi-channel marketing strategies and ABM campaigns
- Experience managing both in-house teams and external resources
- Entrepreneurial mindset with bias toward action
- Budget management expertise with ability to demonstrate strong ROI
- Deep understanding of digital marketing channels (SEO/LLM, PPC, email, social media, etc.)
- Proficiency with marketing technologies (Apollo, Hubspot, Salesforce)
- Strong analytical skills with data-driven mindset
- Exceptional written and oral communication skills
- Leadership skills with track record of building/mentoring teams
- Ability to build consensus and influence stakeholders
ASSUMPTION: While not explicitly stated, this executive-level marketing position would typically require at least a bachelor's degree in Marketing, Business, or related field, with many candidates likely having advanced degrees (MBA or similar). SMS marketing experience is noted as "ideal but not required."
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive compensation package with equity
- 70% of employee health benefits paid
- 401k plan
- Strong PTO policy
- Professional development opportunities
Industry Comparison: VP-level marketing positions in the SaaS industry in Austin typically command compensation packages ranging from $175,000-$250,000+ depending on company size and stage, plus potential bonuses and equity.
ASSUMPTION: The salary estimate is based on standard market rates for VP-level marketing positions in SaaS companies in Austin, Texas. Actual compensation may vary based on company size, funding stage, and individual experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: TrueDialog is a fast-growing SaaS leader in SMS solutions designed specifically for marketing professionals, founded in 2008.
Company Size: Mid-sized with established market presence and diversified client base
Company Stage: Scale-up phase focused on accelerating growth and expanding market reach
ASSUMPTION: Based on the company's founding date (2008), description as "fast-growing," and current focus on "scale-up growth," TrueDialog appears to be a well-established company now in a significant expansion phase rather than an early-stage startup. The "diverse verticals" mentioned suggest an established product with proven market fit.
📊 Role Analysis
Career Level: Senior executive (VP level)
Reporting Structure: Reports directly to the CMO; member of the Executive Team
Team Size/Composition: Leading a mixed team of in-house marketers, agencies, contractors, and freelancers
Growth Opportunities: Strategic executive role with potential path to CMO; significant opportunity to drive company growth and shape market position
ASSUMPTION: As a VP reporting to the CMO and sitting on the executive team, this role likely involves significant strategic influence and accountability for revenue growth. The varied team composition suggests you'll need to be adept at managing both direct reports and external partners.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Austin is a major tech hub with a strong SaaS ecosystem, growing technology sector, and relatively lower cost of living compared to coastal tech centers
Work Schedule: Full-time with likely flexibility as part of a remote executive team
Regional Considerations: Austin offers a vibrant tech community with many networking opportunities, strong talent pool, and business-friendly environment
ASSUMPTION: The job description specifically mentions a "remote scale-up environment," suggesting this is a fully remote position despite being based in Austin. The fast-paced environment mentioned implies potential for non-standard hours as typical in executive marketing roles.
💼 Interview & Application Insights
Typical Process: For executive marketing roles, expect multiple rounds including initial screening, panel interviews with executive team members, CMO deep-dive, potential presentation of marketing strategy, and final round with CEO/board members
Key Assessment Areas: Strategic thinking, leadership abilities, marketing channel expertise, data-driven approach, budget management experience, communication skills, and consensus-building capabilities
Application Tips: Highlight quantifiable marketing achievements, experience scaling teams/programs, multi-channel campaign results, and examples of strategic marketing leadership
ATS Keywords: demand generation, ABM, multi-channel marketing, digital marketing, PPC, SEO, LLM, SaaS marketing, marketing leadership, marketing operations, marketing analytics, consensus building, marketing strategy, marketing ROI, budget management
ASSUMPTION: These insights are based on standard industry practices for executive marketing roles in SaaS companies. The interview process typically becomes more strategic and comprehensive at this level compared to mid-level marketing positions.
🛠️ Tools & Technologies
- Apollo
- Hubspot
- Salesforce
- PPC platforms (likely Google Ads, Microsoft Ads)
- SEO/LLM optimization tools
- Social media marketing platforms
- Email marketing systems
- Video marketing tools
- Event management platforms
- Analytics and reporting tools
ASSUMPTION: Beyond the explicitly mentioned Apollo, Hubspot, and Salesforce, the other tools represent industry-standard platforms typically used for the marketing functions described in the job listing.
👔 Cultural Fit Considerations
Company Values: Innovation, growth-orientation, data-driven decision making, collaboration, entrepreneurship
Work Style: Fast-paced, self-motivated, action-oriented, collaborative, strategic yet detail-oriented
Self-Assessment:
- Am I comfortable making decisions quickly in a fast-paced environment?
- Do I thrive in entrepreneurial settings where I need to be both strategic and hands-on?
- Can I effectively build consensus across diverse stakeholders?
- Am I energized by data-driven marketing approaches?
- Do I excel at balancing strategic vision with tactical execution?
ASSUMPTION: The company values and work style are inferred from the job description's emphasis on "fast-paced, scale-up environment," "entrepreneurial mindset," "consensus building," and "data-driven" approaches. The company appears to value both strategic thinking and tactical execution abilities.
⚠️ Potential Challenges
This role requires balancing multiple marketing channels simultaneously while demonstrating clear ROI. The emphasis on consensus building across board members, executives, and teams suggests potential stakeholder complexity. Managing a diverse team of both in-house and external resources may present coordination challenges. The scale-up environment likely means rapidly evolving priorities and the need to make strategic decisions quickly while maintaining execution quality.
ASSUMPTION: These potential challenges are inferred from the comprehensive nature of the responsibilities and the explicit mention of the fast-paced environment. Executive marketing roles in growth-stage companies typically involve navigating these types of challenges.
📈 Similar Roles Comparison
This VP of Demand Generation role differs from a traditional VP of Marketing by its specialized focus on pipeline creation and revenue-driving marketing activities rather than brand or corporate marketing. Compared to a Director of Demand Generation, this VP role carries greater strategic responsibility, executive team participation, and stakeholder management. Unlike a CMO position, this role focuses specifically on execution of marketing strategies rather than overall marketing vision, though it does involve significant strategic input.
ASSUMPTION: This comparison is based on standard industry patterns and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing and implementing a targeted ABM strategy for the Higher Education vertical, including personalized campaigns for key decision-makers
- Leading a comprehensive website optimization initiative to improve conversion rates and SEO performance
- Designing and executing an integrated multi-channel campaign to penetrate new market segments
- Creating a scalable, data-driven framework for evaluating marketing ROI across channels
- Building and implementing a marketing technology stack integration plan to improve reporting and attribution
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and would be typical for a VP of Demand Generation role in a SaaS company.
❓ Key Questions to Ask During Interview
- What are the key growth metrics and KPIs you expect this role to impact in the first 6-12 months?
- How would you describe the working relationship between marketing, sales, and product teams?
- What are the biggest challenges or obstacles you foresee for marketing to overcome in achieving the company's growth objectives?
- How does the executive team define success for the marketing function, and how is that measured?
- Can you share more about the current marketing team structure and areas you're looking to develop or strengthen?
- What verticals or market segments represent the greatest growth opportunity for TrueDialog in the next 1-2 years?
ASSUMPTION: These questions are suggested based on the executive nature of the role and the company's focus on growth. They would help evaluate strategic alignment and organizational fit.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Tailor your resume to highlight relevant marketing leadership experience, particularly in SaaS/technology companies, multi-channel marketing management, and ABM strategies.
2. Update your LinkedIn profile to include key terms from the job description, ensuring it reflects your marketing leadership achievements and technical expertise.
3. Prepare a concise narrative about your marketing leadership philosophy and specific examples of driving growth through data-driven marketing initiatives.
4. Research TrueDialog thoroughly to understand their SMS marketing solutions, competitive landscape, and current market positioning.
5. Prepare specific examples of how you've built consensus among diverse stakeholders and managed complex marketing initiatives through to completion.
6. Identify metrics from your past roles that demonstrate your ability to drive ROI and revenue growth through marketing activities.
7. Consider creating a brief presentation on your vision for TrueDialog's marketing strategy to differentiate yourself in the interview process.