VP of Growth

📌 Core Information

🔹 Job Title: VP of Growth

🔹 Company: Heidi Health

🔹 Location: San Francisco, California, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (US, Canada, UK, Europe)

🚀 Job Overview

Key aspects of this role include:

• Owning and accelerating Heidi’s direct-to-clinician growth
• Leading a high-performing team across paid acquisition, SEO, conversion, onboarding, and product-led growth
• Architecting a growth system that compounds through experimentation, automation, and deep customer understanding
• Collaborating with product and engineering teams to build growth infrastructure and in-product experiments

ASSUMPTION: This role requires a strategic mindset, strong technical fluency, and the ability to turn growth into a company-wide mindset.

📋 Key Responsibilities

✅ Set and drive Heidi’s end-to-end DTC growth strategy across acquisition, activation, and retention

✅ Own the growth funnel, focusing on speed, experimentation, and scale

✅ Own paid growth channels across search, social, video, and emerging platforms

✅ Build self-serve and product-led loops that drive trial, adoption, and upgrades

✅ Oversee the marketing site as a growth asset, balancing SEO, CRO, and education

✅ Develop automated journeys that guide clinicians from signup to superuser

✅ Lead a culture of growth experimentation, measurement, and iteration

ASSUMPTION: This role involves a high degree of ownership, strategic thinking, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience

Experience: Proven experience (5-10 years) in scaling product-led SaaS products, with a strong track record of driving growth

Required Skills:

• Proven PLG experience
• T-shaped growth expertise across various domains (paid, SEO, performance, lifecycle, websites)
• Strong fluency in growth tools and technologies
• Exceptional leadership, stakeholder management, and communication skills
• Bias to action, customer empathy, and extreme ownership mindset

Preferred Skills:

• Experience in the healthcare or medical technology industry
• Fluency in multiple languages
• Background in data analysis or statistics

ASSUMPTION: Candidates with a strong blend of strategic, analytical, and leadership skills will thrive in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (based on experience and industry standards for a VP of Growth role in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work arrangements
• Professional development opportunities
• Competitive compensation and equity packages

Working Hours: Full-time (40 hours/week), with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is based on industry standards for a VP of Growth role, considering the required experience level and location. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Heidi Health operates in the medical software and artificial intelligence sectors, focusing on improving healthcare outcomes through innovative technology solutions.

Company Size: Heidi Health is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Heidi Health was founded in 2019, with a mission to halve the time it takes to deliver world-class care by 2050.

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe, used daily by tens of thousands of clinicians in over 50 countries
• The company specializes in medical education, medical artificial intelligence, medical machine learning, and medical software
• Heidi Health is committed to creating a diverse and inclusive workplace, with a strong focus on employee growth and development

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI and education

Company Website: heidihealth.com

ASSUMPTION: Heidi Health's focus on innovation, collaboration, and employee growth makes it an attractive place to work for driven and passionate professionals.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive-level team member.

Reporting Structure: The VP of Growth will lead a high-performing team across various growth channels and collaborate with product and engineering teams to build growth infrastructure.

Work Arrangement: This role is remote-friendly, with the option to work from various locations across the US, Canada, UK, and Europe.

Growth Opportunities:

• Potential to shape the growth strategy of a rapidly expanding company in the medical technology industry
• Opportunities to work with and learn from a talented team of clinicians, engineers, and other professionals
• Chance to make a significant impact on the company's success and growth trajectory

ASSUMPTION: This role offers a unique opportunity for a growth-focused professional to make a significant impact on a fast-growing company in the medical technology industry.

🌍 Location & Work Environment

Office Type: Heidi Health has offices in Melbourne, Victoria, Australia, and Sydney, New South Wales, Australia. However, this role is remote-friendly and can be performed from various locations across the US, Canada, UK, and Europe.

Office Location(s): Melbourne, Victoria, Australia (Headquarters) and Sydney, New South Wales, Australia

Geographic Context:

• San Francisco, California, United States: A major tech hub with a thriving startup ecosystem and a diverse talent pool
• United States, Canada, UK, and Europe: Remote work options allow for flexibility and the ability to work from various locations

Work Schedule: Full-time (40 hours/week), with flexible hours and a remote-friendly work environment

ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from various locations.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the CEO or another executive-level team member
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Growth strategy and leadership skills
• Technical fluency in growth tools and technologies
• Cross-functional collaboration and stakeholder management
• Customer empathy and understanding of the clinician's perspective
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant growth experience and achievements
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
• Research Heidi Health and the medical technology industry to demonstrate your enthusiasm and understanding of the company's mission and values
• Be prepared to discuss your thoughts on Heidi Health's growth strategy and how you would approach the role

ATS Keywords: Product-led growth, PLG, SaaS, growth strategy, performance marketing, SEO, CRO, lifecycle marketing, data analysis, experimentation, team leadership, stakeholder management, customer empathy, extreme ownership

ASSUMPTION: Applicants who demonstrate a strong understanding of Heidi Health's mission, values, and growth strategy will be well-positioned for success in the interview process.

🛠️ Tools & Technologies

• Growth tools (e.g., Mixpanel, Amplitude, or similar analytics platforms)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar CRM platforms)
• SEO tools (e.g., SEMrush, Ahrefs, or similar SEO platforms)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads, or similar ad platforms)
• Project management tools (e.g., Asana, Trello, or similar project management platforms)

ASSUMPTION: Familiarity with relevant growth tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of our users
• Innovative: Continuously push the boundaries of what's possible in healthcare technology
• Collaborative: Work together to achieve our shared mission and goals
• Data-driven: Make informed decisions based on data and evidence
• Growth-minded: Embrace a mindset of continuous learning and improvement

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on collaboration and cross-functional teamwork
• Data-driven decision-making and continuous learning
• Remote-friendly and flexible work arrangements

Self-Assessment Questions:

• How do you align with Heidi Health's patient-centric value, and how would you ensure that our growth strategies prioritize the needs of our users?
• How comfortable are you working in a fast-paced, dynamic, and collaborative work environment, and how do you adapt to change and uncertainty?
• How do you approach continuous learning and improvement, and how do you apply this mindset to your work?

ASSUMPTION: Applicants who demonstrate a strong fit with Heidi Health's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Balancing the need for rapid growth with the need to maintain a high standard of quality and user experience
• Managing a remote, distributed team across various time zones and locations
• Navigating the complexities of the healthcare industry and regulatory environment
• Adapting to the unique workflows and needs of clinicians across various specialties and geographic locations

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to navigate complex, fast-paced environments.

📈 Similar Roles Comparison

• Unlike traditional enterprise sales roles, this role focuses on direct-to-clinician (DTC) growth and building a growth engine for Heidi Health
• Heidi Health's focus on medical education, medical artificial intelligence, and medical machine learning sets it apart from other medical technology companies
• This role offers a unique opportunity to shape the growth strategy of a fast-growing company in the medical technology industry, with potential for significant impact and career growth

ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from other growth-focused positions in the medical technology industry.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for Heidi Health, including acquisition, activation, and retention channels
• Building and optimizing paid advertising campaigns across search, social, video, and emerging platforms to drive clinician acquisition and engagement
• Collaborating with product and engineering teams to design and implement in-product experiments and growth infrastructure
• Creating and optimizing automated journeys to guide clinicians from signup to superuser, with personalized content and messaging

ASSUMPTION: Applicants should be prepared to discuss their relevant growth experience and how they have approached similar projects in the past.

❓ Key Questions to Ask During Interview

• How does Heidi Health prioritize the needs and well-being of its users in its growth strategies, and how can I contribute to this effort?
• What are the most significant challenges facing Heidi Health's growth, and how can I help address them?
• How does Heidi Health support the professional development and growth of its employees, and what opportunities exist for growth and advancement in this role?
• How does Heidi Health approach collaboration and cross-functional teamwork, and how can I contribute to a positive and productive work environment?
• How does Heidi Health measure and track its growth performance, and what key metrics should I focus on in this role?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Heidi Health's growth strategy, culture, and opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Heidi Health VP of Growth Application
• Tailor your resume and cover letter to highlight your relevant growth experience and achievements
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
• Research Heidi Health and the medical technology industry to demonstrate your enthusiasm and understanding of the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.