VP of Growth (India - Remote)

📌 Core Information

🔹 Job Title: VP of Growth (India - Remote)

🔹 Company: Webgility

🔹 Location: Indore, Madhya Pradesh, India

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a unified growth and marketing strategy across channels
• Managing a remote team and driving pipeline generation
• Optimizing conversion rates and collaborating with cross-functional teams
• Leveraging AI tools and staying updated with marketing technology

ASSUMPTION: This role requires a strategic mindset, hands-on leadership, and a deep understanding of B2B marketing and growth strategies in the SaaS industry, with a focus on the US SMB and mid-market e-commerce ecosystem.

📋 Key Responsibilities

✅ Define and execute a unified growth and marketing strategy across paid, organic, ABM, outbound, lifecycle, and partner channels

✅ Translate business goals into pipeline targets, coverage models, and campaign roadmaps

✅ Own and manage the marketing budget with a focus on ROI and scalable growth

✅ Build and continuously optimize a multi-product GTM plan that spans awareness, acquisition, and activation

✅ Own marketing-sourced pipeline generation and lead volume across the entire funnel

✅ Run high-impact demand gen programs via SEO, paid media, content, outbound, and digital/in-person events

✅ Drive conversion rate optimization (CRO) and full-funnel improvements (MQL → SQL → Close)

✅ Continuously test, iterate, and refine campaigns, messaging, and channel mix

✅ Lead and mentor a high-performing remote team across demand gen, content, product marketing, ops, and design

✅ Recruit and develop top talent, and maintain a high standard of execution and collaboration across time zones

✅ Manage agency/vendor relationships to scale channel execution when needed

✅ Work closely with the CEO, Sales, and Product to align on revenue strategy, feedback loops, and messaging

✅ Support partner marketing and customer marketing to expand reach and improve lifecycle performance

✅ Contribute to roadmap planning by providing insights on buyer behavior, competitive positioning, and market trends

✅ Champion the use of AI tools across marketing ops, content creation, segmentation, and optimization

✅ Stay on the leading edge of marketing technology and automation to accelerate execution and personalization

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and cross-functional collaboration to drive growth and marketing success at Webgility.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of B2B marketing/growth experience with 3+ years in a SaaS leadership role

Required Skills:

• Expertise across performance marketing, ABM, SEO, CRO, outbound, and lifecycle campaigns
• Strong analytical and forecasting skills with knowledge of funnel KPIs, CAC, ROAS, and attribution models
• Hands-on mastery of HubSpot, GA4, SEO/SEM tools, paid media platforms, and reporting tools
• Experience managing distributed remote teams and working cross-functionally in high-growth environments
• Demonstrated use of AI tools in growth and marketing contexts
• Familiarity with the e-commerce ecosystem (Shopify, Amazon, QuickBooks, etc.) is a big plus

Preferred Skills:

• Experience with data automation, inventory management, and shipping/fulfillment processes
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record of driving growth and marketing success in B2B SaaS environments, with a strong focus on the US SMB and mid-market e-commerce ecosystem.

💰 Compensation & Benefits

Salary Range: INR 80.00 LPA – INR 1.00 Cr LPA (including a 10–20% performance-linked variable pay)

Benefits:

• Fully remote team with a collaborative and transparent culture
• Clear category leader with strong customer love and growing market presence
• High-ownership, high-impact leadership role with room to scale

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India, considering the experience level and the company's size. The benefits are tailored to attract and retain top talent in a remote work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Webgility operates in the technology sector, focusing on data automation, QuickBooks integration, and online store integration for multichannel brands and retailers using QuickBooks.

Company Size: Webgility has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.

Founded: Webgility was founded in 2007, giving it over a decade of experience in the market.

Company Description:

• Webgility is the leading automation platform for e-commerce accounting, helping SMBs thrive in the e-commerce ecosystem.
• The company offers powerful integration software for multichannel brands and wholesalers selling online and using QuickBooks.
• Webgility streamlines daily bookkeeping, monthly end closing, sales tax compliance, inventory tracking, price management, listings, and more.
• Powered by AI and trusted by Intuit, Webgility brings together all your systems and apps to deliver powerful automation and unique insights to help you grow your business.

Company Specialties:

• Data automation
• QuickBooks integration
• Online store integration
• Inventory management
• Accounting automation
• Shipping and fulfillment
• Marketplace integration
• SMB operations
• Ecommerce platform
• Ecommerce operations

Company Website: www.webgility.com

ASSUMPTION: Webgility's focus on automation and integration in the e-commerce ecosystem positions it as a strong player in the market, with a clear value proposition for SMBs and multichannel brands.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO and requiring strategic decision-making and cross-functional collaboration.

Reporting Structure: The VP of Growth will lead a remote team consisting of demand gen, content, product marketing, ops, and design specialists, with no direct reports from other departments.

Work Arrangement: This is a remote-only position, with the expectation of regular collaboration with the team and other departments via video conferencing and project management tools.

Growth Opportunities:

• As a high-ownership, high-impact leadership role, this position offers significant growth potential within the company as Webgility continues to expand its market presence.
• The VP of Growth will have the opportunity to shape the company's growth strategy and contribute to its overall success.
• This role provides exposure to various aspects of the business, allowing the incumbent to develop a broad skill set and gain valuable experience in a fast-growing B2B SaaS environment.

ASSUMPTION: The VP of Growth role is well-positioned to drive significant impact on Webgility's growth and provide ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Fully remote work environment with no physical office requirement

Office Location(s): Webgility has offices in Scottsdale, Arizona, USA, and Indore, Madhya Pradesh, India. However, this role does not require on-site presence at either location.

Geographic Context:

• Indore is the largest and most populous city in the Indian state of Madhya Pradesh, with a population of over 3 million.
• The city is known for its rich history, cultural heritage, and educational institutions, providing a vibrant and diverse environment for professionals.
• Indore is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad.

Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance and the ability to manage personal commitments more effectively.

ASSUMPTION: The fully remote work environment at Webgility offers applicants the opportunity to work from anywhere in India, with the flexibility to balance personal and professional responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a member of the growth team
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and growth strategy development
• Marketing and growth execution skills
• Cross-functional collaboration and leadership abilities
• Adaptability to remote work environments and team management

Application Tips:

• Highlight relevant experience in B2B marketing and growth, with a focus on the US SMB and mid-market e-commerce ecosystem.
• Tailor your resume and cover letter to emphasize your strategic mindset, hands-on leadership, and ability to drive growth and marketing success in a SaaS environment.
• Prepare examples of your past achievements in pipeline generation, conversion rate optimization, and cross-functional collaboration.

ATS Keywords: B2B Marketing, Growth Strategy, Performance Marketing, SEO, CRO, Demand Generation, Team Leadership, Analytics, Forecasting, AI Tools, E-commerce Knowledge, Campaign Management, Budget Management, Cross-Functional Collaboration, Remote Team Management, Marketing Technology

ASSUMPTION: The application process at Webgility is designed to assess candidates' strategic thinking, marketing and growth execution skills, and ability to thrive in a remote work environment, with a focus on the US SMB and mid-market e-commerce ecosystem.

🛠️ Tools & Technologies

• HubSpot
• GA4
• SEO/SEM tools
• Paid media platforms
• Reporting tools
• Project management tools (e.g., Asana, Trello)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The tools and technologies listed are essential for the VP of Growth role at Webgility, enabling effective collaboration, communication, and execution of marketing and growth strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Transparent
• Accountable

Work Style:

• Results-driven
• Adaptable
• Data-informed
• Collaborative
• Proactive

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments and enjoy driving growth and marketing success?
• Are you comfortable working remotely and collaborating with a distributed team across time zones?
• Do you possess strong analytical skills and a data-driven approach to decision-making?
• Are you able to manage multiple priorities and projects simultaneously, with a focus on execution and results?

ASSUMPTION: Webgility's company values and work style emphasize a customer-centric, innovative, and collaborative culture, with a focus on results-driven, adaptable, and data-informed professionals who can thrive in a remote work environment.

⚠️ Potential Challenges

• Managing a remote team across time zones and ensuring consistent execution and collaboration
• Balancing strategic thinking and hands-on execution in a fast-paced, dynamic environment
• Adapting to changes in the market and competitive landscape, and pivoting strategies as needed
• Integrating AI tools and marketing technology into existing workflows and processes

ASSUMPTION: The VP of Growth role at Webgility presents unique challenges related to remote team management, strategic execution, market adaptability, and AI integration, requiring a strong and versatile leader to drive success.

📈 Similar Roles Comparison

• Unlike traditional marketing leadership roles, this position requires a strong focus on growth strategy, pipeline generation, and conversion rate optimization, with a hands-on approach to execution.
• In comparison to other SaaS growth roles, this position emphasizes the US SMB and mid-market e-commerce ecosystem, with a focus on driving growth and marketing success in this specific market segment.
• Career progression in this role may involve expanding into other regional markets or taking on additional responsibilities within the organization, such as leading a broader marketing or product function.

ASSUMPTION: The VP of Growth role at Webgility is unique in its focus on the US SMB and mid-market e-commerce ecosystem, requiring a strategic and hands-on leader to drive growth and marketing success in this specific market segment.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new product launch, targeting US SMBs and mid-market e-commerce businesses
• Optimizing the conversion rate of a high-traffic landing page, resulting in a 20% increase in MQLs generated
• Implementing a new marketing automation platform, leading to a 15% reduction in manual effort and a 10% increase in campaign performance

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and cross-functional nature of the VP of Growth role at Webgility, focusing on driving growth, optimizing performance, and improving operational efficiency.

❓ Key Questions to Ask During Interview

• How does Webgility differentiate itself in the competitive e-commerce accounting automation landscape, and what are the key growth opportunities for the company in the next 12-24 months?
• Can you describe the current team structure and dynamics, and how does this role fit into the broader organizational strategy?
• How does Webgility support and foster a culture of innovation and continuous learning, and what resources are available to help the VP of Growth succeed in this role?
• What are the key performance indicators (KPIs) and metrics used to measure the success of the growth and marketing function at Webgility, and how are these tracked and reported?
• How does Webgility approach remote work and collaboration, and what tools and processes are in place to ensure effective communication and team cohesion across time zones?

ASSUMPTION: These interview questions are designed to assess the company's growth strategy, team dynamics, cultural fit, and remote work environment, providing valuable insights into the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic mindset, hands-on leadership, and ability to drive growth and marketing success in a SaaS environment, with a focus on the US SMB and mid-market e-commerce ecosystem.
• Prepare examples of your past achievements in pipeline generation, conversion rate optimization, and cross-functional collaboration.
• If selected for an interview, be prepared to discuss your approach to growth strategy, marketing execution, and remote team management.
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.