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VP of Growth Marketing

Just Right Reader
Full-time
On-site
United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: VP of Growth Marketing

πŸ”Ή Company: Just Right Reader

πŸ”Ή Location: United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Education

πŸ”Ή Date Posted: June 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing efforts focused on lead generation and adoption in school districts
  • Building and executing a full-funnel marketing strategy
  • Launching campaigns that drive interest, urgency, and demand among district leaders
  • Creating messaging and content tailored to the K-12 audience across digital and field channels
  • Managing a small, agile team of marketers

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the K-12 market.

πŸ“‹ Key Responsibilities

βœ… Build and execute a full-funnel marketing strategy with lead generation at its core

βœ… Launch campaigns that drive interest, urgency, and demand among district leaders

βœ… Create messaging and content tailored to the K-12 audience across digital and field channels

βœ… Own top-of-funnel metrics, including lead volume, quality, and conversion

βœ… Partner closely with sales to align on ICP, pipeline health, and growth goals

βœ… Lead brand strategy, thought leadership, and storytelling that reflect our mission

βœ… Set and track KPIs around CAC, funnel performance, and campaign ROI

βœ… Manage a small, agile team of marketers

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven success in building and optimizing lead generation programs for education companies (5-10 years)

Required Skills:

  • Experience marketing to school districts and understanding of the K-12 decision-making process
  • Strong grasp of digital channels, campaign testing, content strategy, and marketing automation
  • Knowledge of how to market in cycles, navigating budgets, funding timelines, and seasonal buying patterns
  • Comfort with owning goals and delivering measurable results
  • Experience partnering cross-functionally with sales and product teams
  • Self-starter who leads with curiosity, creativity, and data
  • Passion for equity in education and a belief in the power of literacy

Preferred Skills:

  • Master's degree in a related field
  • Experience with marketing automation tools (e.g., HubSpot, Marketo)
  • Fluency in Spanish

ASSUMPTION: While a Master's degree is not required, it may be beneficial for this role due to its strategic nature.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a VP of Growth Marketing with 5-10 years of experience in the education sector)

Benefits:

  • 100% remote workplace - with access to an office in Dallas, TX
  • Company expense card with home office stipend for set up
  • Up to 12 weeks of parental leave
  • Urbansitter Membership + $500 childcare credit per year

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Just Right Reader operates in the education technology sector, focusing on literacy and reading instruction materials.

Company Size: Just Right Reader is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.

Founded: The company's founding date is not specified, but it has established itself as a leader in its niche.

Company Description:

  • Just Right Reader's mission is to make reading fun and accessible for students, with a focus on equity in education.
  • The company offers a wide range of decodable reading materials in English and Spanish, featuring diverse characters and research-based phonics scope and sequence.
  • Just Right Reader's resources align with various phonics programs and curriculums, providing a comprehensive solution for educators and families.

Company Specialties:

  • Science of Reading Instructional Materials and Resources
  • Literacy Acceleration and Joyful Reading Experiences
  • Diverse and Relatable Stories for Students, Teachers, and Families

Company Website: http://www.justrightreader.com

ASSUMPTION: Just Right Reader's focus on literacy and equity in education makes it an attractive option for candidates passionate about making a difference in children's lives.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive within the company.

Reporting Structure: The VP of Growth Marketing will oversee a small, agile team of marketers and collaborate closely with the sales and product teams.

Work Arrangement: This role offers a 100% remote workplace, with access to an office in Dallas, TX, providing flexibility for candidates who prefer to work from home or have a hybrid arrangement.

Growth Opportunities:

  • As a senior-level role, this position offers opportunities for career advancement within the company.
  • The company's focus on innovation and growth provides ample opportunities for professional development and skill-building.
  • Working closely with cross-functional teams can lead to a deeper understanding of various aspects of the business, fostering well-rounded growth.

ASSUMPTION: The growth opportunities in this role are closely tied to the company's success and expansion in the education technology sector.

🌍 Location & Work Environment

Office Type: Just Right Reader offers a 100% remote workplace, with an office in Dallas, TX, available for employees who prefer an on-site work environment.

Office Location(s): 5473 Blair Rd, Suite 100, PMB 98000, Dallas, TX 75231, US; 100 Throckmorton St., Suite 380, Fort Worth, TX 76102, US

Geographic Context:

  • The United States offers a large and diverse market for education technology companies, providing ample opportunities for growth and expansion.
  • The remote work arrangement allows candidates to live and work from various locations within the country, offering flexibility and work-life balance.
  • The company's headquarters in Dallas, TX, provides access to a vibrant and growing tech industry, with a strong focus on education and innovation.

Work Schedule: The work schedule for this role is full-time (40 hours/week), with flexibility for remote work and a focus on results and performance.

ASSUMPTION: The remote work arrangement and flexible work schedule cater to candidates who prioritize work-life balance and prefer a flexible work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the CEO or another executive
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and execution
  • Leadership and team management skills
  • Understanding of the K-12 market and decision-making process
  • Adaptability and problem-solving skills
  • Alignment with the company's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in lead generation, digital marketing, and the K-12 sector.
  • Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview.
  • Research the company and its mission to demonstrate your enthusiasm and alignment with its goals.

ATS Keywords: Growth Marketing, Lead Generation, K-12 Marketing, Digital Channels, Content Strategy, Marketing Automation, Cross-Functional Collaboration, Data Analysis, Curiosity, Creativity, Equity in Education, Literacy Advocacy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and understanding of the K-12 market.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for literacy and education
  • Innovation and continuous learning
  • Collaboration and teamwork
  • Results-driven and data-informed decision-making
  • Diversity, equity, and inclusion

Work Style:

  • Self-starter and proactive
  • Strategic and data-driven
  • Collaborative and communicative
  • Adaptable and resilient
  • Committed to the company's mission and values

Self-Assessment Questions:

  • How do you align with Just Right Reader's mission to make reading fun and accessible for students?
  • Describe a time when you had to adapt your marketing strategy due to changing circumstances or data insights.
  • How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who demonstrate a strong alignment with Just Right Reader's mission and values, as well as a strategic and collaborative work style, will be well-suited for this role.

⚠️ Potential Challenges

  • The K-12 market can be competitive and challenging to navigate, requiring a deep understanding of the decision-making process and stakeholders.
  • Managing a small, agile team may present unique leadership challenges, requiring strong communication and collaboration skills.
  • The remote work arrangement may present challenges in maintaining team cohesion and productivity, requiring proactive management and communication.
  • The role's focus on lead generation and adoption in school districts may require frequent travel or attendance at industry events and conferences.

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their experience, strategic thinking, and strong leadership skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other VP of Growth Marketing positions in the education technology sector, with a focus on lead generation and adoption in K-12 schools.
  • However, this role may differ from similar positions in other industries, as it requires a deep understanding of the K-12 market and decision-making process.
  • Career progression in this role may lead to opportunities in senior leadership or executive roles within the company or the broader education technology sector.

ASSUMPTION: Candidates should research similar roles in the education technology sector to better understand the market and competition for this position.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy to drive lead generation and adoption in school districts
  • Creating targeted messaging and content tailored to the K-12 audience across digital and field channels
  • Managing and optimizing marketing campaigns to maximize ROI and minimize CAC
  • Collaborating with cross-functional teams to align on ICP, pipeline health, and growth goals
  • Leading brand strategy, thought leadership, and storytelling that reflect the company's mission and values

ASSUMPTION: These sample projects are designed to showcase the strategic and hands-on nature of the VP of Growth Marketing role at Just Right Reader.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term growth strategy and how this role fits into that plan?
  • How does the company support the professional development and growth of its employees?
  • Can you provide examples of successful marketing campaigns in the K-12 sector and discuss the strategies behind them?
  • How does the company measure and track the success of its marketing efforts, and what KPIs are most important for this role?
  • What is the company's approach to diversity, equity, and inclusion, and how does that manifest in its hiring and employee development practices?

ASSUMPTION: These key questions are designed to help candidates better understand the company's growth strategy, culture, and expectations for the VP of Growth Marketing role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in lead generation, digital marketing, and the K-12 sector.
  • Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview.
  • Research the company and its mission to demonstrate your enthusiasm and alignment with its goals.
  • Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.