π Core Information
πΉ Job Title: VP of Growth Marketing
πΉ Company: Just Right Reader
πΉ Location: United States
πΉ Job Type: Full-time
πΉ Category: Education
πΉ Date Posted: June 29, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Leading marketing efforts focused on lead generation and adoption in school districts
- Building and executing a full-funnel marketing strategy
- Launching campaigns that drive interest, urgency, and demand among district leaders
- Creating messaging and content tailored to the K-12 audience across digital and field channels
- Managing a small, agile team of marketers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the K-12 market.
π Key Responsibilities
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Build and execute a full-funnel marketing strategy with lead generation at its core
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Launch campaigns that drive interest, urgency, and demand among district leaders
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Create messaging and content tailored to the K-12 audience across digital and field channels
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Own top-of-funnel metrics, including lead volume, quality, and conversion
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Partner closely with sales to align on ICP, pipeline health, and growth goals
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Lead brand strategy, thought leadership, and storytelling that reflect our mission
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Set and track KPIs around CAC, funnel performance, and campaign ROI
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Manage a small, agile team of marketers
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven success in building and optimizing lead generation programs for education companies (5-10 years)
Required Skills:
- Experience marketing to school districts and understanding of the K-12 decision-making process
- Strong grasp of digital channels, campaign testing, content strategy, and marketing automation
- Knowledge of how to market in cycles, navigating budgets, funding timelines, and seasonal buying patterns
- Comfort with owning goals and delivering measurable results
- Experience partnering cross-functionally with sales and product teams
- Self-starter who leads with curiosity, creativity, and data
- Passion for equity in education and a belief in the power of literacy
Preferred Skills:
- Master's degree in a related field
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Fluency in Spanish
ASSUMPTION: While a Master's degree is not required, it may be beneficial for this role due to its strategic nature.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a VP of Growth Marketing with 5-10 years of experience in the education sector)
Benefits:
- 100% remote workplace - with access to an office in Dallas, TX
- Company expense card with home office stipend for set up
- Up to 12 weeks of parental leave
- Urbansitter Membership + $500 childcare credit per year
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
π Applicant Insights
π Company Context
Industry: Just Right Reader operates in the education technology sector, focusing on literacy and reading instruction materials.
Company Size: Just Right Reader is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.
Founded: The company's founding date is not specified, but it has established itself as a leader in its niche.
Company Description:
- Just Right Reader's mission is to make reading fun and accessible for students, with a focus on equity in education.
- The company offers a wide range of decodable reading materials in English and Spanish, featuring diverse characters and research-based phonics scope and sequence.
- Just Right Reader's resources align with various phonics programs and curriculums, providing a comprehensive solution for educators and families.
Company Specialties:
- Science of Reading Instructional Materials and Resources
- Literacy Acceleration and Joyful Reading Experiences
- Diverse and Relatable Stories for Students, Teachers, and Families
Company Website: http://www.justrightreader.com
ASSUMPTION: Just Right Reader's focus on literacy and equity in education makes it an attractive option for candidates passionate about making a difference in children's lives.
π Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO or another executive within the company.
Reporting Structure: The VP of Growth Marketing will oversee a small, agile team of marketers and collaborate closely with the sales and product teams.
Work Arrangement: This role offers a 100% remote workplace, with access to an office in Dallas, TX, providing flexibility for candidates who prefer to work from home or have a hybrid arrangement.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the company.
- The company's focus on innovation and growth provides ample opportunities for professional development and skill-building.
- Working closely with cross-functional teams can lead to a deeper understanding of various aspects of the business, fostering well-rounded growth.
ASSUMPTION: The growth opportunities in this role are closely tied to the company's success and expansion in the education technology sector.
π Location & Work Environment
Office Type: Just Right Reader offers a 100% remote workplace, with an office in Dallas, TX, available for employees who prefer an on-site work environment.
Office Location(s): 5473 Blair Rd, Suite 100, PMB 98000, Dallas, TX 75231, US; 100 Throckmorton St., Suite 380, Fort Worth, TX 76102, US
Geographic Context:
- The United States offers a large and diverse market for education technology companies, providing ample opportunities for growth and expansion.
- The remote work arrangement allows candidates to live and work from various locations within the country, offering flexibility and work-life balance.
- The company's headquarters in Dallas, TX, provides access to a vibrant and growing tech industry, with a strong focus on education and innovation.
Work Schedule: The work schedule for this role is full-time (40 hours/week), with flexibility for remote work and a focus on results and performance.
ASSUMPTION: The remote work arrangement and flexible work schedule cater to candidates who prioritize work-life balance and prefer a flexible work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the CEO or another executive
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Understanding of the K-12 market and decision-making process
- Adaptability and problem-solving skills
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in lead generation, digital marketing, and the K-12 sector.
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its mission to demonstrate your enthusiasm and alignment with its goals.
ATS Keywords: Growth Marketing, Lead Generation, K-12 Marketing, Digital Channels, Content Strategy, Marketing Automation, Cross-Functional Collaboration, Data Analysis, Curiosity, Creativity, Equity in Education, Literacy Advocacy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and understanding of the K-12 market.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
π Cultural Fit Considerations
Company Values:
- Passion for literacy and education
- Innovation and continuous learning
- Collaboration and teamwork
- Results-driven and data-informed decision-making
- Diversity, equity, and inclusion
Work Style:
- Self-starter and proactive
- Strategic and data-driven
- Collaborative and communicative
- Adaptable and resilient
- Committed to the company's mission and values
Self-Assessment Questions:
- How do you align with Just Right Reader's mission to make reading fun and accessible for students?
- Describe a time when you had to adapt your marketing strategy due to changing circumstances or data insights.
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who demonstrate a strong alignment with Just Right Reader's mission and values, as well as a strategic and collaborative work style, will be well-suited for this role.
β οΈ Potential Challenges
- The K-12 market can be competitive and challenging to navigate, requiring a deep understanding of the decision-making process and stakeholders.
- Managing a small, agile team may present unique leadership challenges, requiring strong communication and collaboration skills.
- The remote work arrangement may present challenges in maintaining team cohesion and productivity, requiring proactive management and communication.
- The role's focus on lead generation and adoption in school districts may require frequent travel or attendance at industry events and conferences.
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their experience, strategic thinking, and strong leadership skills.
π Similar Roles Comparison
- This role is similar to other VP of Growth Marketing positions in the education technology sector, with a focus on lead generation and adoption in K-12 schools.
- However, this role may differ from similar positions in other industries, as it requires a deep understanding of the K-12 market and decision-making process.
- Career progression in this role may lead to opportunities in senior leadership or executive roles within the company or the broader education technology sector.
ASSUMPTION: Candidates should research similar roles in the education technology sector to better understand the market and competition for this position.
π Sample Projects
- Developing and executing a comprehensive marketing strategy to drive lead generation and adoption in school districts
- Creating targeted messaging and content tailored to the K-12 audience across digital and field channels
- Managing and optimizing marketing campaigns to maximize ROI and minimize CAC
- Collaborating with cross-functional teams to align on ICP, pipeline health, and growth goals
- Leading brand strategy, thought leadership, and storytelling that reflect the company's mission and values
ASSUMPTION: These sample projects are designed to showcase the strategic and hands-on nature of the VP of Growth Marketing role at Just Right Reader.
β Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role fits into that plan?
- How does the company support the professional development and growth of its employees?
- Can you provide examples of successful marketing campaigns in the K-12 sector and discuss the strategies behind them?
- How does the company measure and track the success of its marketing efforts, and what KPIs are most important for this role?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in its hiring and employee development practices?
ASSUMPTION: These key questions are designed to help candidates better understand the company's growth strategy, culture, and expectations for the VP of Growth Marketing role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in lead generation, digital marketing, and the K-12 sector.
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview.
- Research the company and its mission to demonstrate your enthusiasm and alignment with its goals.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.