📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: Madlan
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the company’s comprehensive marketing strategy
- Leading a dynamic marketing team and collaborating with company leadership
- Managing significant marketing budgets and external vendors
- Driving brand awareness, customer acquisition, and retention through innovative campaigns
- Analyzing market trends and competitor activities to inform strategic decision-making
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in marketing to drive the company's growth and market penetration.
📋 Key Responsibilities
✅ Developing and implementing an annual marketing plan to achieve defined goals
✅ Overseeing all digital and media activity, including social media, paid advertising, campaigns, SEO/SEM
✅ Managing remarketing campaigns to improve conversions and retain potential customers
✅ Conducting market and competitor analysis to support data-driven decision-making
✅ Owning the brand’s visual identity, tone of voice, and overall experience
✅ Developing marketing materials, presentations, and content
✅ Collaborating closely with the Sales team and company leadership to ensure message alignment
✅ Managing external vendors such as advertising and digital agencies
✅ Leading, mentoring, and developing the marketing team
ASSUMPTION: This role requires a hands-on approach to marketing, with a strong focus on data analysis and strategic planning.
🎯 Required Qualifications
Education: Relevant academic degree (Marketing / Communications or similar)
Experience: At least 10 years of marketing experience, including a minimum of 4 years in a senior leadership role
Required Skills:
- Proven experience in B2C and B2B marketing, including brand and story building
- Track record of leading marketing strategies and managing significant marketing budgets
- Deep expertise in digital marketing and remarketing campaigns
- Ability to thrive in a fast-paced, multi-stakeholder environment
- Strong business acumen, creativity, innovative thinking, and analytical skills
- Excellent communication skills — both written and verbal
Preferred Skills:
- Previous experience in the real estate industry
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on digital marketing and strategic planning.
💰 Compensation & Benefits
Salary Range: Industry standard for a VP of Marketing role in Israel with 10+ years of experience is approximately ₪350,000 - ₪450,000 per year. This estimate is based on market research and may vary depending on the candidate's specific skills and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real estate technology (PropTech)
Company Size: Small to medium-sized company (50-250 employees)
Founded: 2015
Company Description:
- Madlan is revolutionizing real estate by providing data-driven insights for home buyers and renters
- The company uses data science and urban planning expertise to generate insights for every address in Israel
- Madlan aims to help people make smarter real estate decisions by providing clear, actionable information
Company Specialties:
- Data-driven real estate insights
- Urban planning and data science
- Real estate technology (PropTech)
Company Website: https://www.madlan.co.il/
ASSUMPTION: Madlan is a fast-growing startup with a strong focus on data-driven innovation in the real estate industry.
📊 Role Analysis
Career Level: Executive leadership
Reporting Structure: The VP of Marketing will report directly to the CEO and work closely with the executive team
Work Arrangement: Remote, with occasional on-site meetings and events
Growth Opportunities:
- Potential to shape the company's marketing strategy and drive its growth
- Opportunities to mentor and develop the marketing team
- Possibility to expand the role's scope as the company grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional on-site meetings and events
Office Location(s): Israel (with flexibility for remote work)
Geographic Context:
- Israel has a vibrant tech industry and a strong focus on innovation
- The real estate market in Israel is dynamic and growing
- Madlan's remote-first work environment offers flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Madlan's remote-first work environment offers candidates the opportunity to work from anywhere in Israel, with the flexibility to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the CEO and/or other members of the executive team
- Second-round interview with key stakeholders, such as the marketing team or other department heads
- Final interview with the CEO to discuss the role and make a decision
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Madlan's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led, including data-driven results
- Research Madlan's industry and competitors to demonstrate your understanding of the market
ATS Keywords: Marketing strategy, brand building, digital marketing, B2C marketing, B2B marketing, team management, data analysis, communication skills, creativity, innovative thinking, SEO/SEM, advertising, public relations, market analysis, customer experience, remarketing
ASSUMPTION: Madlan's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a strong focus on marketing expertise.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: The VP of Marketing will be expected to have experience with marketing automation tools, social media management platforms, SEO and SEM tools, and advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Remote-first work environment
- Flexible and adaptable
- Results-driven and data-focused
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you drove customer acquisition or retention through innovative marketing campaigns?
- How do you approach managing and developing a marketing team in a remote work environment?
ASSUMPTION: Madlan values data-driven decision making, innovation, collaboration, and a customer-centric approach. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a remote work environment.
⚠️ Potential Challenges
- Managing a remote marketing team and ensuring consistent communication and collaboration
- Balancing the need for data-driven decision making with the need for quick execution and innovation
- Adapting to the dynamic real estate market and adjusting marketing strategies accordingly
- Managing external vendors and ensuring they deliver high-quality work within budget
ASSUMPTION: The VP of Marketing will face challenges related to remote team management, data-driven decision making, market adaptability, and vendor management.
📈 Similar Roles Comparison
- Unlike traditional real estate companies, Madlan focuses on data-driven insights and innovation, requiring a VP of Marketing with a strong background in digital marketing and data analysis
- Madlan's remote-first work environment offers more flexibility than traditional office-based roles, but may also present unique challenges in terms of team management and communication
- As a fast-growing startup, Madlan offers significant growth opportunities for the right candidate, with the potential to shape the company's marketing strategy and drive its growth
ASSUMPTION: The VP of Marketing role at Madlan is unique in its focus on data-driven innovation and remote work, offering significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive customer acquisition and retention
- Managing a team of marketing professionals to deliver high-quality campaigns and content
- Conducting market and competitor analysis to inform strategic decision-making and improve campaign performance
ASSUMPTION: The VP of Marketing will be expected to lead the development and execution of marketing strategies, manage marketing teams, and conduct market and competitor analysis to drive campaign performance.
❓ Key Questions to Ask During Interview
- How does Madlan differentiate itself from traditional real estate companies, and how does this impact the marketing strategy?
- Can you describe the marketing team's structure and how it collaborates with other departments?
- How does Madlan approach data-driven decision making, and how does this inform the marketing strategy?
- What are the key priorities for the VP of Marketing in the first 90 days, and how will success be measured?
- How does Madlan support the professional growth and development of its marketing team members?
ASSUMPTION: Candidates should ask questions that demonstrate their understanding of Madlan's unique approach to real estate and their interest in driving the company's growth through innovative marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Madlan's careers page
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led, including data-driven results
- Research Madlan's industry and competitors to demonstrate your understanding of the market
- Follow up with Madlan's HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
