📌 Core Information
🔹 Job Title: VP of Marketing Operations
🔹 Company: Pluralsight
🔹 Location: Remote - Texas (Dallas)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote - Texas (Dallas))
🚀 Job Overview
Key aspects of this role include:
- Leading the operational core of the marketing organization
- Driving strategic planning and cross-functional execution
- Managing campaign and CRM operations
- Ensuring compliance with company-wide policies and governance standards
- Building and mentoring a high-performing Marketing Ops team
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and operational excellence. It's ideal for a seasoned marketing professional looking to drive significant impact in a fast-paced, growing organization.
📋 Key Responsibilities
✅ Lead strategic planning, campaign, and CRM operations, project and process management, and cross-functional execution
✅ Serve as the bridge between marketing and the broader enterprise, ensuring compliance with company-wide policies and governance standards
✅ Oversee marketing workflow and process governance, manage strategic planning cycles, ensure CRM and campaign operations are tightly executed, and act as a key liaison with the Corporate EPMO
✅ Build, mentor, and scale a high-performing Marketing Ops team
✅ Collaborate cross-functionally with various marketing teams to ensure seamless execution and insights sharing
ASSUMPTION: This role requires a strong understanding of marketing operations, project management, and cross-functional collaboration. It also demands exceptional leadership, communication, and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in marketing operations, project management, or marketing leadership roles, with a track record of scaling marketing execution in high-growth environments
Required Skills:
- Proven ability to lead cross-functional initiatives, build infrastructure, and influence executive stakeholders
- Exceptional leadership, communication, and organization skills
- Data-driven, detail-oriented, and outcome-focused mindset
- Strong understanding of CRM and marketing automation platforms
- Excellent cross-functional collaboration skills
- Analytical, structured thinker with ability to distill complexity into clear roadmaps, plans, and action steps
- Operational knowledge of procurement processes, vendor management, and company governance frameworks
Preferred Skills:
- Familiarity with Agile or hybrid Agile/Waterfall project methodologies
- Experience working within or closely with an Enterprise PMO
- Familiarity with B2B SaaS, digital subscription, or high-velocity growth environments
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving operational excellence and strategic initiatives in a marketing context.
💰 Compensation & Benefits
Salary Range: $168,900 - $234,600 USD per year (based on company-provided range)
Benefits:
- Medical Coverage
- Unlimited PTO
- Summer Fridays
- Wellness Reimbursements
- Pluralsight Subscription
- Professional Development Funds
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the company's job posting. However, it's essential to verify this information directly with the employer during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Pluralsight operates in the e-learning industry, focusing on technology workforce development. The company helps individuals and organizations transform with tech skills.
Company Size: Pluralsight has 1,001-5,000 employees, providing a mid-sized company environment where applicants can expect structured processes and established teams.
Founded: Pluralsight was founded in 2004, giving it nearly two decades of experience in the e-learning space.
Company Description:
- Pluralsight is a technology workforce development company that helps individuals and organizations transform with tech skills.
- The company offers a learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce.
- Pluralsight provides highly curated content developed by vetted technology experts, industry-leading skill assessments, and hands-on, immersive learning experiences.
Company Specialties:
- Ruby
- ASP.NET
- MVC
- Cisco Hardware and Networking
- Windows Server
- jQuery
- Visual Studio
- SharePoint
- MySQL
- iOS
- PHP
- Maya
- Developer to Architect
- Bootstrap
- Java
- MapReduce
- Hadoop
- After Effects
- C++
- Virtualization
- Unity
Company Website: http://www.pluralsight.com
ASSUMPTION: Pluralsight's focus on technology workforce development and its extensive list of specialties indicate a strong commitment to staying current with industry trends and providing relevant learning experiences.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the CMO and overseeing the marketing operations team.
Reporting Structure: The VP of Marketing Operations will report to the CMO and manage the Marketing Ops team.
Work Arrangement: This is a hybrid role, with the primary office location in Dallas, Texas. However, the role allows for remote work as well.
Growth Opportunities:
- Potential to grow into a more senior leadership role within marketing or the broader organization
- Chance to develop and mentor team members, expanding leadership skills
- Opportunity to drive strategic initiatives that impact the company's growth and success
ASSUMPTION: Given Pluralsight's size and growth potential, there are ample opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Pluralsight has a blended workplace, with team members working remotely or in a hybrid setup depending on their role and location.
Office Location(s): The primary office location for this role is in Dallas, Texas.
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving tech industry.
- The cost of living in Dallas is generally lower than in other major tech hubs like San Francisco or New York City.
- Dallas offers a range of cultural attractions, entertainment options, and outdoor recreation opportunities.
Work Schedule: This is a full-time role with a hybrid work arrangement, allowing for flexibility in work hours and location.
ASSUMPTION: The hybrid work arrangement and Dallas location provide a good balance between work-life integration and access to a vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical assessments
- Interview with the hiring manager and/or team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management
- Cross-functional collaboration and communication
- Operational excellence and process improvement
- Technical proficiency in marketing operations and relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with strategic planning, marketing operations, and cross-functional collaboration
- Showcase your ability to lead and manage teams, as well as your understanding of marketing workflows and processes
- Demonstrate your familiarity with CRM and marketing automation platforms, as well as relevant tools and technologies
ATS Keywords: Marketing Operations, Strategic Planning, Campaign Management, CRM, Marketing Automation, Project Management, Cross-Functional Collaboration, Leadership, Team Management, Process Improvement, Marketing Workflows
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, leadership, and operational excellence, as well as their technical proficiency in marketing operations.
🛠️ Tools & Technologies
- Asana
- Workfront
- Jira
- Salesforce
- Marketo
- HubSpot
- Braze
- Coupa
- SAP Ariba
ASSUMPTION: The tools and technologies listed are commonly used in marketing operations roles and may be relevant to this position. However, it's essential to verify the specific tools used by Pluralsight during the application process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Accountable
Work Style:
- Pluralsight fosters a blended workplace, allowing team members to work remotely or in a hybrid setup
- The company values collaboration, accountability, and innovation
- Pluralsight encourages a customer-centric approach and emphasizes the importance of continuous learning and improvement
Self-Assessment Questions:
- Do you align with Pluralsight's customer-centric value, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a hybrid or remote work environment, and what strategies do you use to maintain productivity and collaboration in such settings?
- How do you approach continuous learning and professional development, and how have you applied this in your previous roles?
ASSUMPTION: Pluralsight's values and work style emphasize collaboration, innovation, and a customer-centric approach. Candidates should be comfortable working in a hybrid or remote environment and demonstrate a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team remotely, ensuring productivity, and fostering a collaborative culture
- Balancing strategic planning and execution with day-to-day operational tasks
- Navigating a large, matrixed organization and driving cross-functional initiatives
- Adapting to a hybrid work environment and maintaining work-life integration
ASSUMPTION: These challenges are common in senior leadership roles, especially in a hybrid or remote work environment. Successful candidates will have experience overcoming similar challenges and demonstrate strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- VP of Marketing Operations vs. Director of Marketing Operations: The VP role is more senior, with broader strategic responsibilities and team leadership expectations
- Marketing Operations vs. Demand Generation: Marketing Operations focuses on the operational core of marketing, while Demand Generation focuses on driving revenue through marketing efforts
- VP of Marketing Operations vs. Chief Marketing Officer: The VP role reports to the CMO and focuses on operational excellence, while the CMO role is responsible for overall marketing strategy and leadership
ASSUMPTION: Understanding the differences between these roles and the specific requirements of the VP of Marketing Operations position is crucial for applicants to tailor their applications effectively.
📝 Sample Projects
- Developing and implementing a new marketing workflow system to improve campaign speed, visibility, and accountability
- Optimizing CRM and marketing automation platforms to ensure data integrity, automation, and system interoperability
- Managing a cross-functional team to execute a high-impact, enterprise-level program, such as a product launch or GTM alignment initiative
ASSUMPTION: These sample projects illustrate the strategic, operational, and cross-functional nature of the VP of Marketing Operations role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- How does the CMO envision this role contributing to the overall marketing strategy and company goals?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
- How does Pluralsight foster a culture of collaboration and innovation, and what are some examples of this in action?
- What opportunities exist for professional development and growth within the marketing organization and the broader company?
- How does Pluralsight support work-life integration, especially in a hybrid or remote work environment?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical assessments, focusing on your experience with strategic planning, marketing operations, and cross-functional collaboration
- Research Pluralsight's company culture, values, and recent projects to demonstrate your enthusiasm and preparation
- Follow up with the hiring manager or talent acquisition team within one week of your interview, expressing your interest in the role and any additional insights you gained during the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
