📌 Core Information
🔹 Job Title: Vice President of Product Marketing
🔹 Company: DTN
🔹 Location: Austin, TX
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 15+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a global product marketing function to connect DTN’s capabilities to customer needs
- Defining and driving product marketing strategy in collaboration with cross-functional teams
- Building and leading a high-performing, global product marketing team
- Owning go-to-market readiness and execution for major launches and feature rollouts
- Shaping DTN’s external presence and industry marketing strategy
ASSUMPTION: This role requires a strategic, customer-focused, and operationally-savvy leader with a strong background in B2B SaaS product marketing and team leadership.
📋 Key Responsibilities
✅ Lead a global product marketing function that connects DTN’s powerful capabilities—AI, data, vertical-specific platforms—to the mission-critical needs of our customers.
✅ Define and drive DTN’s product marketing strategy in close partnership with Product, Sales, CS, and Marketing leadership.
✅ Build and lead a high-performing, global product marketing team.
✅ Lead team execution across vertical and platform go-to-market efforts in agriculture, energy, and weather intelligence.
✅ Develop tailored messaging frameworks for buyer personas and industry segments, tying complex data and AI functionality to clear customer value.
✅ Shape DTN’s external presence in collaboration with the demand gen, brand, and communications teams.
✅ Own go-to-market readiness and execution for all major launches, feature rollouts, and roadmap initiatives across all sectors.
✅ Build and guide a cross-functional product launch process that delivers impact across awareness, pipeline, and customer adoption.
✅ Collaborate with Product, Sales, Finance, and Revenue Operations on monetization strategies that balance scalability and customer value.
✅ Drive industry marketing strategy to contextualize DTN’s solutions within the business needs, challenges, and language of each target sector.
✅ Continuously gather and synthesize market, customer, and competitor data to inform positioning, roadmap, and GTM motion.
✅ Lead analyst relations with our Product Management team.
✅ Partner with Sales, Customer Success, and Enablement to deliver world-class tools, assets, and training for our platforms and products.
✅ Ensure Sales and Customer Success are equipped to sell value, differentiate DTN, and address vertical-specific challenges.
ASSUMPTION: This role requires a strong understanding of enterprise sales cycles, customer needs, and competitive landscapes within the target industries.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of B2B SaaS/software product marketing experience, with 10 years in leadership roles
Required Skills:
- Proven success aligning with Sales, Product, and the C-suite to drive commercial outcomes to high-value, enterprise customers with longer sales cycles
- Exceptional storytelling, positioning, and segmentation skills, with a track record of transforming complex technologies into compelling value narratives
- Experience guiding GTM strategy, solution marketing, and competitive programs
- Familiarity with AI/ML-powered platforms and operational intelligence tools is a strong advantage
- Adept at thriving in high-change environments with matrixed teams and global operations
Preferred Skills:
- Domain expertise in energy, agriculture, weather, risk intelligence, or industrial sectors
- Experience working with a global, matrixed organization
- Fluency in additional languages
ASSUMPTION: Candidates with experience in similar roles within the target industries or enterprise-level organizations will be strongly considered.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Product Marketing with 15+ years of experience in the IT Services and IT Consulting sector)
Benefits:
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model
- Competitive Medical, Dental, and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via a learning platform to support employee career advancement
- Employee Assistance Program (EAP)
Working Hours: Full-time, 40 hours per week, with flexible scheduling and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. Actual compensation may vary based on factors such as candidate qualifications, market conditions, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: DTN operates in the IT Services and IT Consulting sector, focusing on data, analytics, and technology solutions for complex supply chains worldwide.
Company Size: DTN is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: DTN was founded in 1985 and has since grown into a global organization with operations in the Americas, Europe, and the Asia Pacific region.
Company Description:
- DTN is a global, data, analytics, and technology company that delivers trusted operational intelligence for organizations with complex supply chains worldwide.
- The company's proprietary solutions and expertise help businesses prosper, improving service delivery and the movement of goods for many critical sectors of the global economy.
- DTN is headquartered in Minneapolis, MN, and Utrecht, Netherlands, with support from more than 1,200 employees worldwide.
Company Specialties:
- Refined Fuels
- Weather
- Agriculture
- Trading
- Financial Analytics
- Energy
- Technology
- Innovation
- Insights and Data Driven
Company Website: http://www.dtn.com
ASSUMPTION: DTN's global presence and industry focus make it an attractive employer for candidates seeking international career growth and impactful work in critical sectors.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CMO and collaborating with cross-functional leadership teams.
Reporting Structure: The Vice President of Product Marketing will lead a global product marketing team and work closely with the CMO, Product, Sales, Customer Success, and Marketing leadership.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within DTN's global organization.
- Candidates can expect to grow their team, influence company strategy, and develop their skills in a dynamic, fast-paced environment.
- DTN's commitment to employee development, including unlimited access to learning platforms, supports career growth and advancement.
ASSUMPTION: Successful candidates will have a proven track record of driving growth and impact in similar roles and be eager to take on new challenges in a rapidly evolving industry.
🌍 Location & Work Environment
Office Type: DTN's Austin, TX office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 2131 Lindau Ln, Suite 700, Bloomington, Minnesota 55425, US (headquarters); 8 West Street, Level 5, North Sydney, NSW 2060, AU; Orteliuslaan 1000, Courtyard Building, 6th Floor, Utrecht, BD 3528, NL; and other global locations
Geographic Context:
- Austin, TX is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a diverse range of cultural attractions, outdoor activities, and a thriving food scene.
- DTN's global presence provides opportunities for international travel and collaboration.
Work Schedule: Full-time, 40 hours per week, with flexible scheduling and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to thrive in a dynamic, global team setting.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the CMO or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Communication and presentation skills
- Industry knowledge and market awareness
- Cultural fit and alignment with DTN's values
Application Tips:
- Highlight relevant experience and achievements in product marketing, team leadership, and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize your fit for this role and DTN's mission and values.
- Prepare examples of your work, such as successful product launches, messaging frameworks, or market analysis reports.
- Follow up with the hiring manager or HR team after submitting your application to express your interest in the role.
ATS Keywords: Product Marketing, VP, Leadership, Strategy, Team Building, Cross-Functional Collaboration, Enterprise Sales, AI, Data, Vertical Markets, Go-to-Market, Messaging, Industry Marketing
ASSUMPTION: DTN's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace (G Suite)
- Microsoft Office Suite
- Product management and roadmapping tools (e.g., Asana, JIRA, Trello)
- Market research and analytics tools (e.g., SurveyMonkey, Tableau, Power BI)
ASSUMPTION: Candidates should be comfortable working with a range of marketing, sales, and project management tools, as well as industry-specific software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-Focused
- Forward-Thinking
- People-Centric
- Solution-Oriented
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with DTN's customer-focused value, and can you provide an example of a time when you put customers first in a product marketing role?
- How do you approach working in a hybrid environment, and how do you ensure effective communication and collaboration with remote team members?
- How do you balance strategic, long-term planning with tactical, day-to-day execution, and can you provide an example of a time when you successfully managed both aspects of a role?
ASSUMPTION: DTN values candidates who are strong cultural fits, with a focus on customer-centricity, adaptability, and strategic thinking.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing strategic planning with tactical execution in a fast-paced, dynamic environment
- Navigating a complex, matrixed organization with multiple stakeholders
- Adapting to changes in the market, industry, or company priorities
ASSUMPTION: Successful candidates will be comfortable working in a global, dynamic environment and be able to thrive in the face of change and complexity.
📈 Similar Roles Comparison
- Compared to other VP of Product Marketing roles, this position offers a unique opportunity to lead a global function within a critical industry, with a strong focus on AI and data-driven solutions.
- DTN's industry focus on agriculture, energy, and weather intelligence sets it apart from other IT Services and IT Consulting companies, providing candidates with a chance to make a significant impact in critical sectors.
- Career paths for this role may include advancement to senior leadership positions within DTN or transition to other global, enterprise-level organizations.
ASSUMPTION: Candidates should consider their long-term career goals and the unique aspects of this role when evaluating their fit for DTN and the VP of Product Marketing position.
📝 Sample Projects
- Developing a comprehensive messaging framework for DTN's Operational Decisioning Platform, tailored to specific buyer personas and industry segments
- Leading a cross-functional team to launch a new AI-powered product, including market research, positioning, and go-to-market strategy
- Conducting a competitive analysis and developing a differentiation strategy for DTN's solutions within the target industries
ASSUMPTION: Successful candidates will have experience working on similar projects and be eager to take on new challenges in a dynamic, fast-paced environment.
❓ Key Questions to Ask During Interview
- How does DTN support the growth and development of its product marketing team members, and what opportunities exist for professional advancement within the organization?
- Can you describe the team structure and dynamics within the product marketing function, and how does this role fit into the broader organizational context?
- How does DTN's culture and values translate into day-to-day work, and what aspects of the company's mission and vision resonate most with you?
- What are the most significant challenges facing the product marketing team in the near term, and how can this role help address them?
- How does DTN approach work-life balance, and what resources and support are available to employees to maintain a healthy work-life equilibrium?
ASSUMPTION: Candidates should use the interview process to assess their fit for DTN's culture, values, and work environment, as well as the specific challenges and opportunities presented by the VP of Product Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role and DTN's mission and values.
- Prepare examples of your work, such as successful product launches, messaging frameworks, or market analysis reports, to showcase your qualifications and accomplishments.
- Follow up with the hiring manager or HR team after submitting your application to express your interest in the role and inquire about next steps in the interview process.
- If selected for an interview, be prepared to discuss your relevant experience, strategic thinking, and cultural fit for the VP of Product Marketing role at DTN.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
